Mahesh Katta Email & Phone Number

Pune, Maharashtra, India

• Responsible for product-related activities across West-East Zone for residential, commercial, and retail developments as per AOP targets with a combined BV potential of 20K+ Cr.• Manage a team of 7, overseeing multiple projects at various stages of their lifecycle while collaborating with senior management and cross-functional stakeholders to drive product development and launch strategies• Identify potential micro-markets and guide Business Development team in sourcing land for development, contributing to top-line revenue growth• Responsible for customer and market researches, competitor analysis, to propose products that meet prospective customer requirements• Define project segments and Unique Selling Propositions (USPs) to establish distinctive positioning, achieve higher Average Price Realizations (APRs), and craft compelling marketing narratives• Define key project parameters like product mix, unit sizes, room dimensions, car parking ratios, project-level amenities, unit specifications, and pricing, based on customer preferences and market insights• Enhance customer experience at marketing offices and support sales team with training on product to achieve set project targets, while improving walk-in-to-conversion ratios.• Suggest a differential pricing based on inventory classification to aid sales and churn more profit • Develop customer value propositions (VPs) to drive launch and sustain sales performance

Mumbai, Maharashtra, India

• Drive 3 decorative paint product categories – Wood Coating, B2B products and Ancillaries (Putties & textures)• Responsible for Market research, need gap analysis, competition tracking, product development & product launches • Ancillaries contribute to almost 50% of overall volume & ~12% value contribution to overall business

Mumbai Area, India

• Responsible for creating a Unique Selling Proposition (USP) for each residential project (development) • Responsible for driving consumer research studies to understand their key pain points & aspirations• Identifying customer need gap analysis, Competition benchmarking and Market Intelligence• Provide inputs for Land acquisition w.r.t desirability of location, sales velocities & pricing, etc• Adhering to processes in product development and ensuring all deliverables using systems through standardized templates• Working closely with internal (Regional product team, BD/Strategy, Sales, C&B, Brand Comm.) & external teams (Research agencies, Channel Partners, etc.) for successful project launches• Value proposition testing with stakeholders like channel partners & consumers to arrive at the right price before launch• Helping the sales team to achieve the targets by imparting the product training, preparation of sales content• Lead a team of 1-2 product resources

Mumbai, Maharashtra, India

Gurgaon, India

• Identification of product gaps, market research, competition tracking & maintaining right product mix in the AC category (5 brands)• Design and development of marketing collaterals for channel & digital marketing• Responsible for new product development, design, packaging, & roll out plan for the products under AC category• Liaison with internal departments – Sales, Legal, Technical, Packaging, Purchase for products in pipe-line for launch

Mumbai

• Responsible for sales top-line, category-wise revenues, budgeting of marketing activities & annual sales plan• Increase brand visibility through roadshows, point-of-sale collaterals, visual merchandizing, & participation in consumer/trade exhibitions• Support to sales team through various schemes for retail, trade & OEMs; loyalty schemes to contractors/painters• Responsible for preparation & execution of painter/dealer meet calendar• Handled a team of 4; responsible for vendor management, CRM handling, BTL activations & training

Mumbai Area, India

• Responsible for New Product Development and go-to-market strategies for Decorative paints• Developed markets for 2 new products (Little Master & Lotus Touch); combined Brand value is ₹ 200 Cr• Successfully launched 3 new products (Pearls Lustre, Impression Hi Gloss Enamel & Magic Clean) • Responsible for creating Brand awareness of new products through ATL/BTL activations• Launched TV Commercial for Little Master in Telugu & Tamil languages to increase consumer awareness• Developed Annual Brand Plan for new products & monitors performance against expected volumes• Increased Brand Visibility through effective point-of-Sale collaterals for in-store & online displays• Regular painter's meet/dealer's meet to take feedback on new products & emerging trends in market through focus group discussions• Responsible for In-can incentives for Influencers (Painters/Contractors) to increase loyalty• Brand Custodian for packaging of all Decorative paints ensuring consistency across all SKUs• Worked on packaging of almost 200 SKUs for decorative paints as per Brand Manual & Product Architecture• Liaison with external partners like Creative agency, Media Agency, Market Research, Activation Agencies for planning and execution of brand’s immediate as well long term needs• Liaison with internal departments - Legal, Technical, Packaging, Purchase for products in pipe-line for launch• Quality Coordinator for Sales & Marketing functions; have to undergo internal and external audits

Bengaluru Area, India

• Identified the therapy gaps in Anti-acne & Anti-fungal markets and proposed Marketing Mix for entry into Cosmetic dermatology o Designed and executed market research collecting data by directly interviewing 100+ dermatologists o Analyzed the information using perception maps; identified the gaps & suggested the alternatives

• Worked on Value Added Service (VAS) providing applications for the 2nd largest mobile service operator in France, 2009-10o Responsible for BRD, TSD preparation, design, analysis, coding & testing of VAS applicationso Onsite Coordinator, responsible for 4 M €/year contract to Wipro for 4 yearso Tech Lead for a group of 5 members for the telecom project; handled 4 projects simultaneouslyo Quality Coordinator; trained 15 members on Wipro Check Style; responsible for quality check of 8 projects• Worked for the top Swiss Investment Bank on their Derivative trading tool, 2006-09o Responsible for Analysis, coding & testing of application as per client requirementso Solely designed & developed web version of existing stand alone trading application

Pgdm, Marketing, Strategy, Operations

• Member, Infrastructure team; Selected by Placement Chairperson, CDS to facilitate Summer placements, 2011 • Senior Coordinator, Hi-Tech.

Bachelor Of Technology - Btech, Electronics And Communications Engineering, 7.15

B.Tech, Electronics And Communication Engineering

Activities and Societies: Electronics Club• Secured a CGPA of 10 / 10 in Financial Management, Antenna & Wave propagation, Optical.