Katrina Thompson Email and Phone Number
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My career has moved in ways that I could have never anticipated after I graduated from Waikato University with a Marketing Degree. Starting out in Sole Charge Office Management role, then with a year's experience under my belt, hooking the marketing job of my dreams with Lampen Recruitment. A perfect entry level job into the world of corporate marketing that had me doing everything from ordering new marketing brochures to editing our esteemed HR focus client newsletter to organising major release events in cities around NZ. A challenging role but one that gave me a taste of every area of marketing. Needing to spread my wings, I moved into the niche of Direct Marketing (remember wine clubs in credit card statements anyone?) in a world before social media where the letter was king. It was also a world of spreadsheets, analysis, management meetings, report writing and learning to love wine.An overseas experience saw a move to our UK subsidiary that was even more exciting with access to vast amounts of travel. After a short time away from work, and teaching myself the basics of HTML, I set up my own business and began offering website design and development services to small local businesses in East Yorkshire who weren't big enough to be serviced by the larger agencies. Being a small one-person agency meant that I did everything from client acquisition to website design including copy writing and graphics to making the tea (Yorkshire of course).As social media took off, my services expanded to include teaching small business how to make the most of this exciting new marketing channel. A job that I very much enjoyed and that led to a relationship with another local business, a training centre where we further developed our social media training courses including the development of an online accredited Social Media Certificate that I researched and wrote.A move back to NZ in 2016 after 16 years in the UK saw the end of my web design business and a new part-time contract role with a local social media agency, creating online content for small NZ businesses. So here we are. I'm currently retraining in body therapy work and enjoying every minute of it. Exciting times ahead!Specialties: Marketing background with experience in both a corporate setting and small business, copywriting, social media content publishing, website development knowledge + administration. Office administration, project management, report writing are other areas I enjoy. I am now based in Auckland, New Zealand.
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Social Content CreatorIndeed We Can Ltd Sep 2017 - PresentWaiuku, Auckland, New ZealandI began at Indeed We Can when it was full VA Agency working for clients who wanted a social media presence and had neither the time and/or knowledge to do it themselves. Now the business is more geared towards being a Social Marketing Agency however my role has remained the same.The role encompasses:- Planning, drafting, creating, copy writing, scheduling and publishing social media posts across popular social media platforms including the graphics that accompany most posts- Working alongside clients to develop and maintain an ongoing content strategy and providing a simple monthly analysis of social content- Monitoring of social engagement and engaging on behalf of client where appropriate- Working with Mailchimp and Klaviyo to plan, draft, create, write and schedule regular email newsletters- Developing ongoing strategies for posting that aligns with the needs of each client- Working with new clients to set up initial social content strategy and posting schedules -
Director, Web Designer & Social Media Trainer/AdvisorKatproductions Limited Feb 2005 - Feb 2019Auckland, New Zealandkatproductions delivers self-editable websites, social media, business blogging and social media training to small local business.Our websites are great looking and easy to maintain, perfect for small local businesses wishing to have a professional yet welcoming website for their customers. I love my job as I meet so many passionate local firms and their enthusiasm is often infectious!We've worked with so many brilliant local businesses, not only with their websites but also helped many business owners to understand the importance of and how to use social media. Most recently I've worked with Hull based Learning Places in developing and delivering funded 'social media for business' workshops and also developed an accredited Social Media for Small Business Certificate programme. -
Co-FounderMeet Beverley Business Women'S Network Apr 2007 - Dec 2010Beverley, East YorkshireFriendly, informal and support network for women in business in the East Yorkshire area. MBBWN offered monthly meetings that delivered keynote speakers and offered a forum for small business owners to support one another.
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Direct And Online Marketing ManagerCellarmaster Wines Jul 2001 - Aug 2002Twickenham, United KingdomThis position was almost identical to the previous position held at Cardmember Wines in NZ.Direct Marketing Manager with a portfolio of direct selling wine clubs utilising both direct marketing and ecommerce to facilitate sales.Set up and developed new wine club including planning, launch and ongoing marketing programme, brand development and performance analysis.Managed marketing strategy that sought to continuously improve ROI, customer acquisition and retention.Ongoing reporting to management levels weekly to annually covering sales and budget forecasting, short-term and long-term strategies, customer behaviour analysis. Worked alongside Call Centre Management, Management Team, Graphics and Copywriting.
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Direct Marketing ManagerCardmember Wines Apr 2000 - Jul 2001Auckland, New ZealandDirect Marketing Manager for a portfolio of wine clubs. Cardmember Wines was owned by Fosters.Direct Marketing Manager with a portfolio of direct selling wine clubs utilising both direct marketing and ecommerce to facilitate sales.Set up and developed new wine club including planning, launch and ongoing marketing programme, brand development and performance analysis.Managed marketing strategy that sought to continuously improve ROI, customer acquisition and retention.Ongoing reporting to management levels weekly to annually covering sales and budget forecasting, short-term and long-term strategies, customer behaviour analysis. Worked alongside Call Centre Management, Management Team, Graphics and Copywriting.
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Direct Marketer/Marketing Co-OrdinatorTmp Worldwide Jun 1997 - Apr 2000Auckland, New Zealand- Development/administration of first company website - Direct Marketing, General Marketing, Brand Management and Service Development within the Marketing Team- Editor of several published newsletters for both internal staff, external temp staff and clients involving research, copywriting and working closely with Graphic Designer and Marketing Manager- Market Research including the annual Nationwide Lampen Salary Survey that involved the creation and development of nationwide survey, collation and dissemination of results in 3 media covered annual results events in Auckland, Wellington and Christchurch.- Event Management including organising the Lampen Salary Survey Results Release events in three major cities each year, and specific events internally for employees, external events for clients and our temporary staff banks. - Management of business marketing collateral
Katrina Thompson Skills
Katrina Thompson Education Details
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Marketing -
Hull CollegeGraphic Design
Frequently Asked Questions about Katrina Thompson
What company does Katrina Thompson work for?
Katrina Thompson works for Indeed We Can Ltd
What is Katrina Thompson's role at the current company?
Katrina Thompson's current role is Social Media Content Writer, Creator and Publisher.
What is Katrina Thompson's email address?
Katrina Thompson's email address is ka****@****s.co.uk
What is Katrina Thompson's direct phone number?
Katrina Thompson's direct phone number is +4414828*****
What schools did Katrina Thompson attend?
Katrina Thompson attended University Of Waikato, Hull College.
What skills is Katrina Thompson known for?
Katrina Thompson has skills like Seo, Online Marketing, Web Design, E Commerce, Social Media, Blogging, Small Business, Website Development, Social Networking, Web Development, Facebook, Google Analytics.
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