Kat Waters Email & Phone Number

Wilmington, De, Us

Wilmington, De, Us

United States

Spearheaded strategy and execution for ~50 ECM omni-channel campaigns, driving growth across multiple cobrand partners.Aligning marketing strategies with contractual demands and business goals with a focus on performance optimization and implementing effective marketing initiatives.Provided subject matter expertise for new product launches, refreshes, decommissions, and migrations.Led initiative intake and triage, developing strategic approaches for seamless execution in collaboration with cross-functional teams.Integrated support of ATM, Mobile In-App nudges and Native Banner ads within strategic multi-channel execution to streamline processes, create efficiencies, and provide consistent and diversified touch points.

Wilmington, Delaware, United States

Oversaw complex product launches, digital execution, migrations, and marketing capability initiatives.Drove the scope and roadmap for large-scale initiatives, managing diverse work streams and collaborating with stakeholders.Utilized Jira and Microsoft Project in an agile and lean environment to ensure efficient task management.Collaborated with external agencies to develop integrated functionalities supporting marketing capabilities.Pioneered a new project engagement framework for more collaborative and efficient project execution as part of the Early Marketing Engagement team.

Wilmington, Delaware, United States

Led Acquisitions and ECM campaigns, acquiring new customer accounts and servicing existing ones for various Chase brands and partners.Developed Business Requirements for efficient campaign execution within a robust controls environment.Executed simultaneous high-complexity campaigns, ensuring task completion, deliverables, timelines, and metrics while identifying

Master, Business Management

Bachelors, Mass Communication/Media Studies