Kathleen Wang Email & Phone Number

A "side" project in the works, launching in 2025. 👀🔥Take a peek at archrstudio.com

New York, Ny, Us

✦ Mastercard - Web Unification• Redesigned Mastercard’s global website, consolidating 50+ product and subsidiary sites into a single unified platform, and delivered comprehensive documentation to the dev team• Implemented a machine-learning-driven Search that streamlined navigation, personalized results, aimed to reduce time on task and boost B2B product booking conversions.• Defined key success metrics to track post-launch, related to efficiency, usability, outcomes, and business impact.

Clients:✦ East Sunrise Medical: Website / Brand redesign (Launching Dec 2024)✦ Chase (Big Spaceship): UI / Marketing / Visual System✦ JetBlue (Big Spaceship): Mobile - Product Design✦ JetBlue (Big Spaceship): Vacations - Product Design✦ Red Queen Ventures: Website / Print / Art Direction✦ Adam+ Co: Website / Print / Art Direction✦ Bad Seed Book: Website✦ Musee Studio: Website / Brand Identity• Designed and delivered unified brand experiences by creating on-brand print and digital material for clients• Developed visuals solutions with a clear balance of functionality and aesthetics• Built and maintain scalable design systems in Figma with Components/Libraries/Variants• Analyze and identify areas for improvement and consult with the client on potential solutions• Provide detailed design specs for UI components, elements, and patterns

Indianapolis, Indiana, Us

• Led the redesign of Treatment Plan to support complex, multi-phase treatments, accommodating diverse medication types (e.g., oral, injectable, infusion-based), improving patient adherence, care coordination, and overall satisfaction.• Strategized and provided prototypes for user interviews and usability testing sessions.• Communicated and created new design initiatives, from early design concepts, to wireframes, critique, detailed design deliverables, UI copy, production assets, and design QA

New York, Us

Chase JP Morgan:• Designed UI solutions with a balance of functionality and aesthetics for marketing and digital advertisements• Created, maintained, and applied a scalable design system in Figma• Developed color libraries, UI components/variants, and new on-brand iconographyJetBlue:• Concepted future vision user experiences and visual design for the JetBlue booking flow and TrueBlue member portal• Analyzed and identified areas for improvement and streamlined user-flows and navigation patterns

Bronx, New York, Us

Bronx, New York, Us

• Cultivated and built element-based UI design libraries, style guides, patterns, standardized elements and interactions, and icon systems• Established the look and feel of the brand identity within various platforms, including websites, mobile devices, email marketing items, presentation material, social media, digital and physical ads, event materials, physical products, and wearables • Conceptualized fresh ideas that bring simplicity and user-friendliness to complex design issues• Maintained and developed design systems and libraries to ensure product-wide visual consistency• Provided interactive prototypes to describe interactions and motions• Executed all UI design stages from concept to final “pixel perfect” hand-off to development team• Quickly iterated and offered various design options based on user research, peer critique and client needs• Provided quality control over design outputs and production

Bronx, New York, Us

• Extended the visual language for the product and interactive systems• Prototyped with Invision, Principle, After Effects and Figma• Constructed clean and organized creative deliverables that adhere to style guidelines• Designed conversions across multiple media, both print and digital• Generated ideas and ensure brand consistency across Android and iOS• Evolved design systems - from icons, typography and color palette to curate asset libraries and maintain brand integrity

• Created email campaigns, social media advertisements, and blog posts• Drove traffic and engagement by creating sales and brand promos • Retouched images with Adobe Lightroom & Photoshop• Contributed to marketing strategy by leveraging social media to identify and acquire customers• Assisted in lighting design and gripped for photoshoots

• Worked with creative director and designers for brand identity development for Bartok and clients• Programmed pages for client websites• Created graphics for marketing and clients' social media• Retouched and enhanced product, performance, and client's portfolio images• Maintained and updated product pages and website for e-commerce clients using Magento• Clients include: Intelligent Nutrients, Anthony Skincare, Andre Jayou, The Vein Treatment Center

Design & Technology

Graphic Design