Kat Clayton's Location
Greater Oxford Area, United Kingdom, United Kingdom
Kat Clayton's Contact Details
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About Kat Clayton
Experienced multi-disciplined Head of Marketing, focused on using the right people, tools and analytics to drive significant advancements in brand awareness, targeting, acquisition, retention and growth.Attributes:Self-starter Strategic thinker with full marketing mix experience - including PR and Internal communicationsExperience in utilising data to drive innovation and changeEnthusiastic networker with a passion for establishing strong working relationships.An experienced, confident negotiator with a proven record of building positive supplier and customer relationships.Unique understanding of the intricate sales process.Confident and likeable public speaker - has delivered guest lectures and presentations at large speaking events.A positive mentor and manager who sets out to develop all.Creative flair and enthusiasm for new ideas and conceptsConfident, passionate and enthusiastic attitudeExperience in SME and Corporate market with the ability to relate to all business and customer needs.Specialties: Strategic Communications Management - Internal and ExternalBrand Development and Management Marketing expertise in product, service and recruitment.Full cycle lead nurture programmes.Development of customer loyalty programmes.Colleague retention campaignsTelemarketing and Telesales Planning and ManagementMarket Research & AnalysisWeb Development & ManagementTeam Building & ManagementCopy Writing - Traditional and OnlineBudget Preparation/AdministrationPipeline forecasting and planning
Kat Clayton Work Experience Details
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Sales And Marketing DirectorBerkley Care Group Jul 2023 - Present -
Head Of MarketingTfp Fertility Group Aug 2022 - Jul 2023Oxford, England, Gb -
Head Of Marketing, Pr And CommunicationsThe Orders Of St John Care Trust (Osjct) Aug 2017 - Aug 2022Lincoln, Lincolnshire, GbThe Orders of St John Care Trust is the 2nd largest not-for-profit care provider in the UK specialising in providing high quality, person-centred care for older people, in care homes and extra care housing. As a charity, we ensure that any revenue goes straight back into our homes meaning our residents and colleagues are well looked after.Reporting to the Deputy CEO this senior leadership role is responsible for Trust-wide occupancy growth and brand awareness. The marketing and communication team support our 65 homes and deliver integrated marketing campaigns to improve reputation, increase awareness and drive occupancy. • As Head of Marketing, PR, and Communications I manage a team of marketing managers and specialists to develop, execute and evaluate the Trust’s marketing and PR strategy. • I’m a critical member of the Leadership team driving business results for the Trust and work closely with numerous stakeholder teams including sales, finance, operations, directors, trustees, volunteers, and data teams.• We support a varying portfolio of homes in maintaining occupancy through trust-wide marketing and PR initiatives; provides new homes with dedicated marketing resources to achieve 85% occupancy in the first 2 years.• Management of an external agency to develop a new website to perform on all devices and platforms, with an ongoing development plan. The site was forward-thinking, customer-centred, and has been highly commended by the competition and markets authority (CMA). The site has seen a 40% increase in visitors year on year, and an 50% increase in enquiries and page engagement has also increased. • Creation and management of in-house customer service team to ensure we delivered one customer experience for all. Calls and enquiries increased by 25% and our conversion rate increased from 15% to 25%. The costs of delivering this service have been reduced by bringing this in-house. -
Head Of MarketingSd Worx Uk & Ireland Jul 2016 - Jul 2017Manchester, GbAs a key member of the UK and Ireland Growth Team and Senior Executive Team, my role is to lead the marketing team to effectively devise, manage and execute the marketing activities for SD Worx UK and Ireland ensuring both business growth and retention:- Devise inbound marketing campaigns that drive awarenes and lead acquisition at scale- Manage PR for UK and Ireland ensuring brand awareness is increased.- Further development of the digital strategy - including: website, mobile applications, microsites and social media to ensure it continues to evolve. - Development of effective customer contact plans to drive customer retention, cross sell and upsell.- Creation of thought leadership strategy.- Creation of brand awareness campaign that: + increased brand awareness by 40% + acheived over 1.5 million views and growing + continues to impact the sales pipeline- Marketing contibutes over 40% to overall pipeline and growing- Effectively leading and developing Marketing and Communications team - nominated for Team of the Year 2016! -
Marketing Manager - Uk And IrelandSd Worx Uk & Ireland Nov 2015 - Jul 2017Manchester, GbFollowing the acquisition of Ceridian UK & Ireland, SD Worx became the 2nd largest payroll provider in Europe. More than 60,000 large and small organisations rely on SD Worx and its 3,600+ employees. During our 70-year history, we have acquired an extraordinary amount of expertise in Payroll, HR and Tax & Legal matters. We provide clients with a wide range of services including payroll and HR, legal support, training, automation, consulting and outsourcing, across Europe, the US and Canada. As Marketing Manager - UK and Ireland and a key member of the Growth Leadership Team, I design, budget and deliver a fully integrated marketing plan to drive new business sales and increase revenue from existing customers through detailed customer retention planning. - Fully integrated lead generation campaigns - contributing to over 30% of new business pipeline!- PR Strategy Management - including agency management.- Customer retention campaigns - including development of customer success programmes- Budget management and reporting- Team management and development- Brand management and roll out- Internal communications - including internal product launches- ROI analysis – to ensure effective planning and budget allocationTo deliver the above effectively, I pull on my detailed and increasing knowledge of social, online and direct marketing tools: including: SEO, PPC, CMS, Eloqua, DotMailer, MailChimp, HubSpot, Hootsuite, SalesForce and many others! I actively encourage team members to continuously learn and share ideas so that we can be at the forefront of marketing initiatives and apply these to drive pipeline.
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Marketing CommunicationsSd Worx Uk & Ireland May 2013 - Nov 2015Manchester, GbMarketing Communications Manager Ceridian is a global human capital management software company trusted by over 25 million users in more than 50 countries. By listening to our customers, we have helped them remove the challenges of managing multiple systems and have developed a unique user experience across the full employee life cycle. Our offering covers our award winning Ceridian HCM Cloud, Global Payroll Solutions and LifeWorks Employee Assistance programme.This engaging and hands-on role requires me to work with all areas of the Ceridian business to support and encourage new and existing business growth. The role, in which, I manage all Ceridian UK communications requires me to effectively plan, segment, target and promote our solutions internally and externally with the end-goal of driving continued pipeline into the business and ensuring this pipeline is nurtured effectively at all stages. - Responsible for ensuring high impact and fully integrated lead generation campaigns are designed and implemented effectively and thus build sales pipeline.- Establishing strong and open relationships with our sales teams to ensure the pipeline movement is fluid.- Continued work with sales to ensure our lead nurture process is best of breed.- Developing detailed contact strategies for all customer and prospect groups.- Working with internal communications team to create a Ceridian community in which ideas can be shared and developed across the business.- Responsible for improving the design, usability, content and conversion points of the company website.- Responsible for the effective delivery of the marketing plan.- Managing external telemarketing strategy to ensure realistic goals are set and achieved.- Working with senior leadership team to establish effective customer success programme.- Involved in several customer development relationships.- Messaging- Brand management- PR
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Marketing ManagerThe Oxford Group 2009 - May 2013Oxford, GbNot only did I devise and lead the strategy for new business development in APAC which resulted in the opening of the Hong Kong office. I played a key role in the development and implementation of the Oxford Group's internal communications strategy for both full-time employees across Europe and the large scale self-employed consultant base. Scoping and leading the global client relationship and communications strategy with particular focus on the emerging markets. - Scoped and delivered new business acquisition strategy for UK and APAC- Managed external and internal telemarketing strategy.- Managed and developed internal Business Development and Marketing executives. - Worked with senior leaders to establish effective lead nurture programme.- Responsible for developing, executing and delivering the Oxford Group’s online marketing strategy.- Instrumental in developing the internal communications strategy, creating an Oxford Group community via regular and open communications including; webinars, newsletters, working groups and away days and online forums. - Established customer success forum - for customers to come together and help influence each others success by sharing their own experience.- Key in developing an engaged network of consultants who were confident in not only delivering Oxford Group services but also cross-selling them.- Working with team of consultants to effectively scope, design and prepare detailed sales packs.- Responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.- Responsible for ensuring all design, copy and imagery used is on brand and relevant to our target audience.- Responsible for improving the design, usability, content and conversion points of the company website.- Responsible for the smooth running and completion of projects across the marketing plan. -
Marketing ManagerMan And Machine Apr 2007 - Nov 2009Reporting into the Marketing Director, this role required me to manage and implement the marketing programmes for 3 divisions consisting of 5 suppliers, including major retail brands and 11 resellers, including 5 major retailers from across the UK. - Key role in the analysis and development of the internal communications within Man and Machine.- Improved internal communications through initiating and launching a new intranet site and a monthly internal newsletter.- Improved ROI statistics on all email activities by introducing a new third party supplier.- Improved traffic to websites by 45%. - Improved customer segmentation - Improved the overall telemarketing processes, resulting in increased lead generation and ROI.- Established an engaged telesales team and shared this learning across resellers to increase their own engagement and success levels.- Proven experience of copy writing, proof reading and editing, including an educational magazine with over 3,000 opt-in subscribers.
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Marketing CoordinatorHeinemann Publishing Oct 2005 - May 2007Portsmouth, Nh, UsThis role required me to run the marketing plans for 3 subject areas. - Write and develop strategic marketing plans for 3 subject areas across the company. - Engage with internal partners to develop and execute marketing campaigns that delivered a tangible ROI.- Work on all level of activities, including DM, PR, Advertising, Sales tools, telemarketing, events, eMarketing, product launches, internal marketing, copy writing and proofreading. - Campaign analysis and management. - Launch of three new products into a competitive market place. - Management of external marketing agencies & suppliers.- Delivery of face-to-face training for internal and external sales staff along with the production of messaging documents. -
Pa To ConsultantNational Blood Service 2003 - 2006Gb
Kat Clayton Skills
Marketing Strategy
Marketing Communications
Management
Copywriting
Lead Generation
Strategy
Digital Marketing
Social Media
Market Research
Email Marketing
Crm
Business Development
Social Marketing
New Business Development
Team Building
Online Marketing
Project Management
Marketing
Social Media Marketing
Online Advertising
Sales
Brand Management
Strategic Planning
Internal Communications
Public Relations
Strategic Communications
Management Consulting
Seo
B2b
Market Planning
Team Management
B2b Marketing
Cross Functional Team Leadership
Integrated Marketing
Multi Channel Marketing
Product Development
Channel Relationship Management
Channel Strategy
Marketing Management
Strategic Partnerships
Product Launch
Product Marketing
Sales Process
Direct Marketing
Negotiation
Project Planning
Event Management
Corporate Communications
Kat Clayton Education Details
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Oxford Brookes UniversityMarketing Management
Frequently Asked Questions about Kat Clayton
What company does Kat Clayton work for?
Kat Clayton works for Berkley Care Group
What is Kat Clayton's role at the current company?
Kat Clayton's current role is Sales and Marketing Director.
What is Kat Clayton's email address?
Kat Clayton's email address is ka****@****oup.com
What is Kat Clayton's direct phone number?
Kat Clayton's direct phone number is +44 118 922*****
What schools did Kat Clayton attend?
Kat Clayton attended Oxford Brookes University.
What are some of Kat Clayton's interests?
Kat Clayton has interest in Professional Networking, Mobile Marketing, Social Media For Marketing, Children, Web Analytics, Digital Marketing, Animal Welfare, Travel, Good Food, Health.
What skills is Kat Clayton known for?
Kat Clayton has skills like Marketing Strategy, Marketing Communications, Management, Copywriting, Lead Generation, Strategy, Digital Marketing, Social Media, Market Research, Email Marketing, Crm, Business Development.
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