Katy Baker's Location
Toronto, Ontario, Canada, Canada
Katy Baker's Contact Details
Katy Baker work email
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Katy Baker personal email
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Katy Baker phone numbers
About Katy Baker
An experienced Marketer with outstanding creative, analytical, communication and organization skills. Strong written and oral communication skills with the ability to convey key messages. Effectively manages a team to ensure deadlines are met. Self motivated, enthusiastic, driven team player. High level of attention to detail.
Katy Baker Work Experience Details
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Global Brand Marketing DirectorCitron Hygiene Nov 2021 - PresentMarkham, Ontario, CaAs the Global Brand Marketing Director, I am responsible for the development of the global brand and product strategy to support Citron Hygiene's strategic and financial business objectives. I effectively manage a team to implement this plan in the UK, USA, and Canada. I build brand equity and promote growth and expansion by implementing new product SKUs and campaigns. I use data to monitor, optimize and drive growth. -
Director Of Marketing, North AmericaCitron Hygiene Apr 2020 - Oct 2021Markham, Ontario, CaHandled communication and marketing strategies for our employees and customers. Managed all campaigns, set marketing budgets, and analyzed competitors and the market. Worked closely with the SEO company to advertise in North America to drive sales.
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Manager, Marketing & CommunicationsCitron Hygiene Jan 2014 - Mar 2020Markham, Ontario, Ca• Implemented monthly Marketing presentations to sales and leaders of the company, launching new services, collateral, and resources, all of which provide guidance to sell more effectively. • Worked with a variety of survey platforms to conduct customer surveys and discover NPS (Net Promoter Scores), providing valuable information to Executives. • Built vendor relationships allowing us to bring industry-leading brands, products, and technologies to Citron’s customers.
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Sales And Marketing CoordinatorCitron Hygiene Nov 2012 - Jan 2015Markham, Ontario, CaMarketing and Administrative Duties• Assists the Vice President in forward-planning of marketing activities.• Assists in executing marketing efforts, including: e-mail marketing, advertising, brochures and website.• Coordinates the distribution of marketing collateral to all departments and monitors inventory of marketing materials.• Manages, provides insight and writes content for social media marketing efforts including developing and managing a smart, effective presence on Twitter, YouTube, Facebook and LinkedIn. • Makes changes and updates to company website using Word Press.• Assists with the creation and organization of client presentations, training seminars, various meetings and events• Member of the Social Committee which organizes and coordinates internal events and fundraisers. • Liaise with translators, designers, printers, and external agencies on production and distribution of sales & marketing materials.• Edits, proofs and monitors communications and publications by others to ensure adherence to policies and guidelines to maintain consistency in corporate message and branding.• Manages all “Contractor Safety Packages” for our customers. Sales and CRM Duties• Implemented, manages and maintains SalesForce, a CRM, for all Account Executives. • Effectively creates and writes proposals and quotes for customers. • Successfully creates and assembles all tender packages that Cannon bids on. • Gathers and maintains weekly Written Sales from each Account Executive. Publishes the company results on a weekly basis. • Actively participates in monthly Sales Meetings / Training Sessions.• Interviews and trains new Account Executives.
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Account Manager For The National Women'S Show In Toronto & The Ottawa Green ExpoNational Event Management Aug 2009 - Oct 2012Markham, Ontario, CaThe National Women's Show is The ultimate girl’s day out!Attendees can shop ‘til you drop at over 450 exhibits and find everything from food and wine sampling, fashion shows, celebrity guests, free makeovers, health, wellness & beauty secrets, cooking demos, home renovation advice and travel ideas.The Ottawa Green Expo was the first of it's kind in Ottawa! This 2 day event featured hundreds of exhibitors, all dedicated to providing information, products and services that help you live a greener lifestyle! - Planned and managed events from concept development to post-event analysis- Generated revenue by using seasoned selling skills to identify, qualify and close exhibit space sales leads to accomplish individual and team budgets - Developed and maintained strong relationships with clients, before, during and post event, resulting in a high return to the show year after year- Interacted with clients and vendors on a regular basis- Responsible for prospecting new sales leads by attending competitive shows/events, online research and following up with referrals- Created new show features to encourage a fresh perspective each year- Communicated with the Marketing Department to ensure the brand is presented in the most effective manner- Proven ability to quickly learn, master, and pitch new product offerings across different industries- Managed and evaluated events on-site to ensure successful shows each year- Tracked and managed all related activities in GoldMine, a CRM -
Circuit CoachCurves Jul 2008 - Nov 2011Waco, Texas, UsCurves works because it gives you a complete cardio and strength-training workout in just 30 minutes, where you can burn up to 500 calories every time. - Demonstrated face-to-face sales skills while registering new members- Increased sales by creating a monthly newsletter for members with tips and promotions- Learned the Curves fundamental unique selling proposition for closing sales - Demonstrated leadership skills by training new members on exercise equipment while encouraging and motivating current members -
Marketing And Pr ManagerExpo Management Inc. Jun 2004 - Aug 2009Canada's boutique trade show producer. Dedicated to bringing buyers and sellers together in an environment conducive to generating contacts, networking and sales, while ensuring delegates have a positive and excellent learning experience.- Responsible for the creative process, editing and distribution of all marketing material- Demonstrated professional writing skills through press releases, web copy, conference guides and newsletters- Spearheaded the creation, writing, editing, and assembly of Exhibitor Manuals- Illustrated professional customer service and negotiation skills while working with suppliers- Managed the development of the floor plan and critical paths for each event- Administrative duties such as invoicing and accounts receivable- Performed site inspections as well as general assistance as required- Oversaw invitation and conference registration for trade related events - Responsible for creation of exhibitor/delegate/supplier lists
Katy Baker Skills
Marketing
Event Management
Social Media Marketing
Customer Service
Event Planning
Social Media
Sales
Management
Trade Shows
Public Relations
Crm
Advertising
Sales Process
Newsletters
Time Management
Team Building
Editing
Sales Management
Leadership
Training
Negotiation
Marketing Communications
Entrepreneurship
Social Networking
Marketing Strategy
Customer Retention
Teamwork
Organizational Effectiveness
Press Releases
Team Oriented
Team Oriented
Email Marketing
Customer Relationship Management
Detail Orientation
New Business Development
Facebook
Katy Baker Education Details
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University Of WindsorCommunications -
Northern Secondary SchoolHighschool
Frequently Asked Questions about Katy Baker
What company does Katy Baker work for?
Katy Baker works for Citron Hygiene
What is Katy Baker's role at the current company?
Katy Baker's current role is Strategic Marketing Leader.
What is Katy Baker's email address?
Katy Baker's email address is kb****@****ices.ca
What is Katy Baker's direct phone number?
Katy Baker's direct phone number is +190594*****
What schools did Katy Baker attend?
Katy Baker attended University Of Windsor, Northern Secondary School.
What are some of Katy Baker's interests?
Katy Baker has interest in Event Planning, Children, Adobe Illustrator, Cooking, Social Media, Environment, Education, Photography, New Technologies, Poverty Alleviation.
What skills is Katy Baker known for?
Katy Baker has skills like Marketing, Event Management, Social Media Marketing, Customer Service, Event Planning, Social Media, Sales, Management, Trade Shows, Public Relations, Crm, Advertising.
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