Katy (Krause) Berkson Email & Phone Number

Philadelphia, Pa, Us

Los Angeles, Ca, Us

Established and built relationships with hiring managers and candidates to create an efficient and cohesive end-to-end recruitment experience cultivating effective placements for long-term success within creative, digital and marketing channels. • Worked with hiring managers to define and drive the recruitment process• Managed the full end-to-end recruitment process from sourcing to offer• Consulted with hiring managers and served as a subject matter expert to support and strategize on their talents needs• Interviewed, sourced and built a strong pipeline of talent, engaging through sourcing channels and relationship building• Posted job descriptions on social media, job boards and to an internal database, and reviewed applicants• Track record of placing candidates in roles with varying levels of seniority, while working at a high volume • Kept in close candidate communication and provided an outstanding candidate experience, in an equitable environment• Facilitated interview coordination and operated as the liaison between candidate and hiring manager• Experience using proprietary applicant tracking system “ATS” and LinkedIn Recruiter• Member and active participant of internal Employee Resource Groups “ERGs”

Philadelphia, Pa, Us

Compose website copy for the Free People brand, which contributes to the overall success of Free People campaigns and the global website presence.• Manages the product copy process by quickly and efficiently writing copy for new items, while ensuring all items meet daily/weekly goals• Supervises direct reports, sets employee goals and objectives, monitors performance, and delegates tasks• Responsible for the achievements of the department reaching its overarching objectives • Writes creative copy, which contributes to email marketing campaigns and subject lines• Implements and creates new processes across channels to enhance efficiency and productivity• Assists the Web Merchandising team to meet creative and email campaign deadlines• Contributes to monthly email plans by analyzing competitors, trends, and business needs• Collaborates with multiple teams to ensure timely product launches• Creates SEO rich copy that helps to increase search value, while decreasing CPC• Member of the Community Committee, which helps to plan internal employee events &gatherings, contests, and increases overall community participation to boost morale and team bonding

Provided public relations and writing services in the areas of sports and entertainment, technology, lifestyle, beauty and fashion. Managed resources and costs to ensure effective budgets. • Developed and managed social media including of Facebook, Twitter, Instagram, Tumblr and blogs for a variety of clients• Organized and produced events. Maintained guest lists and press contacts for events including pre and post event press• Prepared media plans, strategies and assembly of press kits (including EPK’s) for clients, as well as clipping of media placements and creating client updates • Created written materials such as press releases, media alerts and biographies• Arrangement of media appearances, such as TV appearances and print interviews for clients, while maintaining contact with media outlets • Assembled and updated media lists and editorial calendars

Lafayette Hill, Pa, Us

Worked with a variety of clients ranging from, sports and entertainment, technology, lifestyle and beauty, and fashion. Engaged directly with clients to identify vision, set priorities and goals, and maintained focus and effectiveness on PR campaigns. Directed interns on projects. Interacted with media to maximize exposure and promote client’s mission. • Organized and produced a range of large scale (300 plus people) and intimate events, maintained guest lists, and press contacts for client events • Prepared media plans, strategies and assembled press kits• Launched various product and business campaigns• Wrote press releases and arranged media appearances for clients, including television and print, while maintaining contact with media outlets • Developed and managed social media for clients, including implementing Facebook, Twitter, Tumblr and blogs. • Performed daily office duties including invoicing, scheduling meetings, heavy phones, travel, calendar maintenance and organization

Lafayette Hill, Pa, Us

Worked closely with Principal of the firm.Performed daily tasks of writing press releases, media alerts, monitored media coverage, developed media lists, and helped to coordinate events.

University Park, Pa, Us

Worked closely with the Director of Sales and Marketing for the Bryce Jordan Center, a 16,000 seat entertainment facility.Prepared advertisements about upcoming events.Cut media clippings and assembled press kits.Worked directly with media during Bryce Jordan Center events.