Lead the strategic design direction for AyurPrana's diverse portfolio of brands, encompassing The Ayurvedic Institute, SoHum Mountain Healing Resort, Asheville Yoga Center, and The AyurPrana Listening Room.Develop, implement, and maintain high-impact websites for all affiliated entities, ensuring optimal user experience and functionality.Execute comprehensive email marketing campaigns, crafting responsive HTML designs that drive engagement and conversions.Establish and enforce brand guidelines across all marketing and web assets, ensuring consistent brand representation and adherence to visual standards.Conceptualize and develop compelling ad landing pages, monitoring performance metrics to optimize user engagement and conversion rates.Design intuitive user experiences and interfaces for the AyurPrana+ mobile application, enhancing usability and customer satisfaction.Mentor and oversee junior designers, fostering a collaborative environment and providing guidance on design principles and project execution.Coordinate with external vendors including media buyers, SEO specialists, and web developers to ensure alignment with project timelines, goals, and budgetary considerations.

Print Design and Collateral: From annual reports and business cards to flyers, posters, and print ads, I meticulously design materials that uphold and enhance client brand identities. Each piece is crafted with a keen eye for typography, layout, and color, ensuring cohesive and impactful communication.Digital Design: I create compelling digital assets for advertising campaigns, web pages, social media platforms, and email marketing initiatives. Through strategic design choices, I amplify brand presence online and optimize user engagement across digital channels.Event Design: Specializing in signage and trade show booths, I conceptualize and execute designs that seamlessly integrate client brand elements into physical spaces. This includes ensuring consistency in visual identity and enhancing attendee experience at events.Brand Identity Development: I collaborate closely with clients to develop and refine brand identities, establishing visual guidelines that resonate with target audiences and reflect brand values. This involves creating logos, color palettes, typography guidelines, and other brand assets that form the foundation for cohesive brand representation.CLIENTSAscension | Dell Med | University of Texas | Curantis | Centaur | Living Security | Prelude Fertility | Sendero Consulting | Texas Orthopedics | Child Neurology Consultants of Austin | Austin Gastroenterology | Health Alliance for Austin Musicians | Partnerships for Children | AIDS Services of Austin | Texas Association of Health Plans | The White Dress Project SKILLSInDesign | Illustrator | Photoshop | Balsamiq | WordPress | Mac OS | Windows | Print & Web Design | Logos | Mobile Apps | Responsive DesignPORTFOLIO:behance.net/katybyther

Lead internal graphic designer for Seton.Devise concepts and accompanying graphics for marketing campaigns.Create logos and type treatments for various initiatives.Ensure strict adherence to brand identity in all Seton materials.Create original art for print materials and electronic media.Concept and design responsive web sites for use across multiple platforms.Design mobile apps.Maintain and update all of Seton's web properties, including both internal and external sites.