Director, Brand Services
CurrentAs the Director of Brand Services I manage the day-to-day execution of marketing campaigns, multi-studio marketing and sales projects and programs from conception to completion with an understanding of how each project aligns with Travel Oregon strategic plan. This includes providing leadership and oversight of Travel Oregon’s brand and creative work, cross-studio marketing functions and supporting the GM VP by providing additional leadership and oversight of the department, as needed. My role provides guidance and leadership that includes aligning studios and teams to coordinate project and program implementation, the management of project and program deliverables, timelines and budgets. In this role I'm also responsible for developing and maintaining industry and corporate marketing, partnerships/sponsorship and integrating those into marketing initiatives where alignment is appropriate. In this role I support and empower our industry partners by working to build awareness of how to successfully best connect with our marketing channels in order to help Oregon’s tourism industry speak with one voice. And also in this role I manage staffing, priorities, outcomes and budgets for the Marketing Services team and am a member of Travel Oregon’s senior management group.