Katy Dillard Email & Phone Number

Durham, North Carolina, United States

Manage the City’s digital presence ensuring consistency of appearance, functionality, security, and conformance to policies and style guidelines.Establish and maintain cooperative working relationships with other departments, vendors, and contractors to develop strategic plans to facilitate and improve the delivery of City service.Work collaboratively with the Technology Solutions Department to establish and monitor service level agreements, quality of service standards, and budgets for contractors and vendors.Work with Citywide stakeholders to identify, prioritize, and project manage digital-related projects including website enhancements and upgrades to meet organizational and communications goals, user needs, and industry standards.Develop, communicate, and enforce standards, systems, processes, policies, and best practices for management of websites and digital properties.Stay abreast of digital industry trends and emerging technology. Monitor other municipal and governmental projects and sites to stay current with digital innovations and approaches.Train departmental web managers on the use of the CivicPlus content management system, web best practices, digital accessibility, and web policies. Provide ongoing guidance and support to stakeholders to maintain and enhance City websites.Respond to requests and inquiries from City staff and the general public.

Chapel Hill, Nc

Manage the NCIPH website and related subsites, including regular content updates as well as larger site audit/reorganization effortHelp plan content for quarterly and monthly email newsletters, including building and sending messages via MailChimpWork with NCIPH staff/stakeholders to create and implement cross-channel promotion plans for events & coursesContribute to posts on social media channels (Facebook, LinkedIn) and plans to grow social media presenceFollow trends and use social stats, email reports, and Google Analytics to improve content and promotion effortsProvide print and digital design services as needed, including photo acquisition and rebrand process

Durham, North Carolina

Ensured positive user experience and relevant content on travel website visited by 1.2 million annual users Managed content marketing process and calendar for print and digital channels (website, blog, email, social, video)Used analytics and research to identify content opportunities to influence customers in travel decision processAssisted in transition of email program to Hubspot marketing automation platform to increase engagementUpdated social media style guide to maintain Durham brand and tone across channelsCreated comps/outlines for work with external vendors (designers/writers/photographers/videographers)

Durham, North Carolina

Designed print and digital projects within brand guidelines including 100-page visitor guide, maps and brochures, signage, and promotional items; coordinated with print vendors and prepared for pressUsed photography budget to obtain high-quality images and video that are on brand and meet project needsManaged reorganization and migration of large image library to WebDAM platformInternal project manager for website redesign including migration to new CMS/CRM and responsive design

Durham, North Carolina

Designed print pieces within brand guidelines and with direction from marketing directorCompleted routine updates of base maps, print materials, and web pages; prepare files for pressAssisted director in department project management, including update to the bureau-wide marketing planFulfilled requests for print and promotional materials, monitor inventory, and reorder as needed to meet demand

Durham, North Carolina

Designed promotional materials for A Gathering of Leaders annual event including branding, presentation templates, and signageAdditional projects included logo design, publication/report design, and infographics

Colorado Springs, Colorado Area

Consult with variety of business owners to produce custom promotional materials including business cards, signage, brochures, menus, postcards, and more

Woodland Park, Colorado

Provided marketing support for locally-owned dinosaur museum including event planning, design of promotional materials, and increasing awareness of museum to potential visitors

Web Development Bootcamp With Emphasis On Frontend Development

Experience coding in HTML, CSS, Javascript, React, Node, Express, MongoDB

Certificate In Technology & Communication, Communication, Journalism, And Related Programs

Courses of study: Writing for Digital Media, Visual Communication and Multimedia, and Digital Data and Analytics (intro to Python)

Bachelor'S Degree, Journalism And Mass Communications

Concentration in Graphics with additional courses in copywriting, advertising, and editing.