Katy Wiedmann Email & Phone Number

Denver, Colorado, United States

• Successfully led website platform migration project from SAP Hybris to Shopify Plus in September 2021
• Manage the full digital project lifecycle from intake and briefing through strategy, creative and delivery
• Engage and manage all 3rd-party contractors and vendors that may be required for delivery of certain components of the project
• Build project delivery plans, budget and timelines for design and technology projects
• Coordinate day-to-day project tasks with design and technology teams
• Manage timelines and deliverables to ensure on time and quality deliveries of PEARL iZUMi projects

Denver, Colorado

Key Responsibilities include: Managing the merchandising calendar to ensure website pages are up to date with key branded stories daily, weekly and monthly. Key Merchandising team partner coordinating NBC Universal integrations (Today Show, etc) with the marketing, production and editorial internal teams. Developed Go To Market strategy and collaboration.

Washington D.C. Metro Area

• Manage and deliver National Geographic Store product and merchandising strategies using Oracle ATG.
• Manage product catalog maintenance and product uploads to ensure on-time releases that support promotional activity.
• Partner with internal media teams (Books, Home Media, and National Geographic Magazines) to create on brand, dynamic product page shopping experience.
• Using Omniture, Google Analytics and Marketing considerations, along with thoughtful business judgement, the product pages,keywords, internal search terms, best-sellers were optimized to improve conversion and page.
• Coordinate with the Ecommerce UX, Marketing and Buying teams to develop promotional project plans to update website content and ensure consistent story-telling across all channels.
• Conduct weekly business reviews with Ecommerce team to understand and act on best/worst product performance and develop action plans for improvement or optimize best sellers.

Goleta, CA

• Create and maintain accurate in-season and pre-season assortment sheets and buy plans using trend, competitive analysis, LY analysis, current performance and store capacity and volume to best support the UGG brand image.
• Initiate intelligent risk-taking in investment strategies to grow the online and concept store business.
• Partner and communicate key seasonal and monthly merchandising stories through Go to Market architecture to the appropriate business partners in DTC channel on an on-going and timely basis.
• Merchandise and present seasonal product assortments and revenue investment strategies to senior management that meet financial targets and maximize objectives.
• Understand and incorporate customer needs into strategic plans and future product objectives through analysis in Omniture.
• Ensure accurate alignment on retail pricing and promotional strategies, maximizing revenue and margin.

Flagstaff, Arizona

• Managed the inventory management needs for the UGG e-commerce website. Managed up to $209M in inventory in last year.
• Guided team of 2 Associate Buyers and 1 Assistant Buyer.
• Managed and executed full price, markdown, and promotional recommendations and strategies.
• Merchandised and optimized UGG website according to brand initiatives and Omniture online marketing data.
• Maintained accurate catalog product hierarchy on website and ensured that all SKUs were created and merchandised within the correct categories and shops.
• Worked collaboratively on merchandising strategies, opportunities, and recommendations for improvement; created ad-hoc trend shops based on these strategies and as an avenue to drive product sales.

Flagstaff, Arizona Area

• Assisted Senior Buyer/Office Manager to analyze selling and adjust orders as needed to deliver on eCommerce UGG goals.
• Adjusted inventory to eliminate overstocks at the discretion of Senior Buyer/Office Manager.
• Monitored out of stock items at the SKU level to increase productivity of style and overall brand shopping experience.
• Ensured that sizes were balanced weekly.
• Managed entire sample process from check-in to merchandising the in season product assortment in the customer service center.
• Maintained catalog product hierarchy on website and ensure that all SKUs are created and merchandised within the correct categories and shops.

Flagstaff, Arizona Area

Certification, Business

General Studies