Katy Wiedmann Email & Phone Number

Denver, Colorado, United States

• Successfully led website platform migration project from SAP Hybris to Shopify Plus in September 2021 • Manage the full digital project lifecycle from intake and briefing through strategy, creative and delivery • Engage and manage all 3rd-party contractors and vendors that may be required for delivery of certain components of the project• Build project delivery plans, budget and timelines for design and technology projects• Coordinate day-to-day project tasks with design and technology teams• Manage timelines and deliverables to ensure on time and quality deliveries of PEARL iZUMi projects• Proactively and independently look to solve problems and identify opportunities for improvement• Provide status reporting to internal and external stakeholders• Assist in the creation of digital solutions for a variety of clients and verticals• Support the broader team in understanding and interpreting our business challenges and goals• Gather information on our client's business processes, critical success factors, marketplace, and competitive standing through interviews and research• Coordinate and participate in user experience design thinking workshops, technology architecture workshops and project planning and delivery activities• Structure presentations, documentation, request for proposal responses, and other collateral

Denver, Colorado

Key Responsibilities include: Managing the merchandising calendar to ensure website pages are up to date with key branded stories daily, weekly and monthly. Key Merchandising team partner coordinating NBC Universal integrations (Today Show, etc) with the marketing, production and editorial internal teams. Developed Go To Market strategy and collaboration process for business partners. Creation and development of all relevant campaign and webpages related to the Bluprint website. Review analytics using Google Analytics and Looker systems to make educated decisions about how to better buisness decisions for our consumer. Demonstrate strong knowledge of the consumer product lines to show strong story telling with all relevant content offered. Business lead for company wide implementation of ticket generating software, JIRA.Coach merchandising team and participate in the launch of new company, Bluprint in July 2018.

Washington D.C. Metro Area

• Manage and deliver National Geographic Store product and merchandising strategies using Oracle ATG.• Manage product catalog maintenance and product uploads to ensure on-time releases that support promotional activity.• Partner with internal media teams (Books, Home Media, and National Geographic Magazines) to create on brand, dynamic product page shopping experience.• Using Omniture, Google Analytics and Marketing considerations, along with thoughtful business judgement, the product pages,keywords, internal search terms, best-sellers were optimized to improve conversion and page abandonment rates and engage the consumer.• Coordinate with the Ecommerce UX, Marketing and Buying teams to develop promotional project plans to update website content and ensure consistent story-telling across all channels.• Conduct weekly business reviews with Ecommerce team to understand and act on best/worst product performance and develop action plans for improvement or optimize best sellers.• Partner with Monetate to develop A/B tests and targeted promotions.• Develop, coach and manage one Merchandising Coordinator through the buying/site merchandising process at National Geographic.

Goleta, Ca

• Create and maintain accurate in-season and pre-season assortment sheets and buy plans using trend, competitive analysis, LY analysis, current performance and store capacity and volume to best support the UGG brand image. • Initiate intelligent risk-taking in investment strategies to grow the online and concept store business.• Partner and communicate key seasonal and monthly merchandising stories through Go to Market architecture to the appropriate business partners in DTC channel on an on-going and timely basis.• Merchandise and present seasonal product assortments and revenue investment strategies to senior management that meet financial targets and maximize objectives. • Understand and incorporate customer needs into strategic plans and future product objectives through analysis in Omniture.• Ensure accurate alignment on retail pricing and promotional strategies, maximizing revenue and margin. • Provide meaningful analysis and reporting on a weekly, monthly, quarterly basis of departmental businesses and effectively articulate learnings to senior management and cross-functional partners. Identify risks and opportunities based on analysis and make recommendations for reacting to current business. • Create and articulate departmental seasonal line briefs to guide design and production to support future objectives. • Manage weekly cross-functional and open issues meetings with eCommerce and Concept store management teams ensuring attention to detail throughout the entire product lifecycle. • Maintain and demonstrate expert knowledge of customer base through participation in field conference calls, frequently visiting UGG brand Concept stores and constantly reaching out for direct consumer feedback.• Demonstrate constant understanding of the competitive environment to drive future product line assortments.• Establish and continue to ensure a track record of making the right recommendations to drive the business.

Flagstaff, Arizona

• Managed the inventory management needs for the UGG e-commerce website. Managed up to $209M in inventory in last year. • Guided team of 2 Associate Buyers and 1 Assistant Buyer. • Managed and executed full price, markdown, and promotional recommendations and strategies.• Merchandised and optimized UGG website according to brand initiatives and Omniture online marketing data.• Maintained accurate catalog product hierarchy on website and ensured that all SKUs were created and merchandised within the correct categories and shops. • Worked collaboratively on merchandising strategies, opportunities, and recommendations for improvement; created ad-hoc trend shops based on these strategies and as an avenue to drive product sales.• Continuously merchandised the website to create an exciting customer experience using a thoughtful mix of brand specific seasonal initiatives and Omniture Catalyst results. • Reviewed sales & OH reports to maximize selling through visual exposure on website and troubleshoot product not on site. • Worked with marketing team to understand site traffic patterns and recommend navigation changes as needed.• Verified inventory status for products scheduled to be featured on homepage, section page, and email and suggest replacements as needed. • Maintained a working relationship with the Marketing and Creative teams on issues to determine appropriate actions.• Worked as Project Merchandising Lead for UGG By You program in 2014. Implemented systems and set up forecasts t and developed merchandising options for program in collaboration with brand product team. Managed Third Party merchandising relationship. Program drove $1.5M in first year. • Relaunched www.ugg.com on Demandware as the Merchandising Track Lead. • Successfully participated in the launch the UGG & Jimmy Choo micro-site in 2010 as a member of the project team. • Achieved Employee of the Quarter Q2 2010 for high achievements in driving sales through inventory management.

Flagstaff, Arizona Area

• Assisted Senior Buyer/Office Manager to analyze selling and adjust orders as needed to deliver on eCommerce UGG goals. • Adjusted inventory to eliminate overstocks at the discretion of Senior Buyer/Office Manager. • Monitored out of stock items at the SKU level to increase productivity of style and overall brand shopping experience. • Ensured that sizes were balanced weekly. • Managed entire sample process from check-in to merchandising the in season product assortment in the customer service center. • Maintained catalog product hierarchy on website and ensure that all SKUs are created and merchandised within the correct categories and shops. • Navigated through site and check for accuracy on an on-going basis.

Flagstaff, Arizona Area

Certification, Business

General Studies