Springs Magazine is the leading publication celebrating the vibrant people, diverse places, and rich culture that define Colorado Springs and the surrounding Pikes Peak region. As the go-to source for local lifestyle content, Springs Magazine offers readers an insider's perspective on the best of what the area has to offer, from outdoor adventures and culinary adventures to arts, entertainment, and community events.

Crafted and orchestrated close to 150 events across two communities, cultivating meaningful connections and purposeful engagement. Planned and executed content strategy for website, social media weekly newsletters, internal and external communications. Designed and produced marketing materials (including brochures, calendars, flyers, signage, etc.) with meticulous attention to brand consistency.Led and managed a team through multiple project lifecycles, encompassing tasks like hiring, training, and oversight. Projects included new website development, community planning and events, vendor management, and budgeting and expense reporting.

Managed comprehensive communications strategies to integrate traditional and digital channels reaching maximizing reach and impact. Designed content for Town of Castle Rock communication channels, including quarterly magazine newsletter, recruitment brochures, web content, and social media. Ensured content alignment with brand standards, AP style, and accessibility requirements.Directed and optimized social media campaigns across diverse platforms, employing data-driven strategies to drive monthly performance analysis aimed at boosting engagement and expanding follower base.Fostered cross-team collaboration among Town departments, acting as a conduit for information exchange to fuel successful campaign development initiatives.Skills: Asana, Adobe Express, Canva, Constant Contact, Civic Plus, Microsoft Office, WordPress

Crafted multi-channel communication strategies to promote Downtown Colorado Springs as the civic, economic and cultural heart of the city. Directed paid advertising campaigns, managed bi-monthly e-newsletters, oversaw the organization’s social media platforms, created content for web, newsletters, annual reports, social, and website redesign optimizing for accessibility, SEO and user experience.Increased email subscribers by 233%, social media followers by an average of 150% and social media engagement by 70% across all platforms over four years.Launched the Discover Downtown Pass - a mobile "app" offering more than 150 discounts at locally-owned shops, restaurants, galleries and venues. Traffic to Downtown shops and restaurants saw a post-launch increase of almost 40%.Managed media relations including press releases, interviews and photography requests. Negotiated contracts with vendors such as web designers, software developers, photographers, videographers, and marketing agencies.

Independent contract management of highly visible social media accounts (Wolf Ranch, InterQuest Marketplace, The Mae on Cascade, First and Main Town Center) to include: content creation, analytics reporting, industry research and more.

Collaborated with the PR team to ensure integrated communication strategies, develop compelling content for press releases and social media, and manage media relations.Developed and implemented event plans, including budgets, guest lists, venues, catering, décor, entertainment, and special guests.

Increased outgoing Gift in Kind donations by over 30 percent over four yearsLead successful endeavor to obtain four star rating with Charity NavigatorStrengthened established relationships with local partner agencies and fostered new partnerships Plan/execute annual events to include Christmas, Thanksgiving & Easter banquets 2010-2014Management of all aspects of the Gifts-in-Kind (GIK) process to ensure full and accurate tracking and recording of GIK. Responsible to work with related staff to adhere to control measures and produce relevant documentation, procedures, and statisticsMaintain FMV (Fair Market Value) database for GIK through research and comparative analysisPerform GIK inventory count and valuation on an annual basis. Develop training materials and conduct staff training on process

Supported the development and implementation of an innovative curriculum for high school students that would foster social and emotional skills (REAL: Realizing Empowered, Achieving Lifestyles)Facilitated approval of REAL curriculum in Colorado Springs District 11Serve as Chairperson of the Board and staff resource to Board of DirectorsCoordinated efforts with EE co-founder to obtain non-profit (501c3) statusPlan and develop labor and public relations policies designed to maintain and improve company image and relations with employees, donors, and communityPlan, develop and establish policies and objectives in accordance with business strategyResponsible for the sustainment and operation of the company through fundraising and grant opportunities.Serve as primary liaison between Empowering Education and educational organizationsPresent program services to local audiences and coordinate all public relations efforts Responsible for the recruitment and hiring of instructors for the REAL program