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With over 15 years digital and offline marketing experience, brings both analytical and creative expertise to help SME ecommerce and retailers grow successfully.Working in founder-led entrepreneurial businesses who need innovative solutions to deliver ‘more for less’ whatever the size of your marketing budget. Provides hands-on management to support young teams in fast-paced environments.Delivers simple, cost effective strategies for growth by focussing on these key activities:- In-depth understanding of customer lifetime value to align marketing investment- Identify and prioritise the most effective growth strategies- Engage the customer with rich content across all channelsThe smartest and the fastest businesses will survive and even thrive in the most challenging times. Available right now as a ‘thinker’ and a ‘doer’ for full-time or ‘done for you’ marketing projects, however big or small. Contact me at ingram_katy@yahoo.co.uk or call me on 07944 736294
Sweet Analytics
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Training & Development DirectorSweet Analytics Jan 2020 - PresentHampshire, England, United KingdomEnabling ecommerce businesses large and small to grow profitably with the Sweet Analytics total customer and marketing solution.
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Head Of MarketingThought Clothing Apr 2018 - Dec 2019London, United KingdomBrought in to accelerate the next stage of growth for award-winning Australian entrepreneurs, at the forefront of sustainable fashion via ecommerce and wholesale. • Doubling web sales by improving recruitment by over 50% and retention by 25%• Recruiting a new marketing & design team of 5 to service Ecommerce and Wholesale • Onboarding a new email/CRM platform to deliver 85% growth in email revenue• Launching Thought’s first direct mail brochure at 3:1 ROI -
Head Of MarketingFeather & Black Sep 2013 - Jan 2018ChichesterThe ultimate destination for stylish bedrooms but with more customers shopping online, this retailer needed to adapt fast to survive and thrive.• Execute ‘test & invest’ on Display, Paid Search & SEO, web sales to £10m at 3:1 ROI• Expedite 2 million brochures mailings to deliver at 7:1 ROI in store and 4:1 online• Produce new brand imagery and content to deliver ‘Perfect Bedtimes’ campaign -
Commercial DirectorGray & Osbourn Apr 2007 - May 2013LondonThis special occasion wear catalogue selling European and UK designer brands was acquired by N Brown Group to add a premium brand to their portfolio.• Transform brochure ROI by saving £200K on mailing unprofitable customers• Triple web sales to £10m via Paid Search and SEO from acquisition and retention• Launch research project for Buying to respond to changing tastes in occasion wear
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Marketing DirectorThe White Company 2001 - 2007LondonPart of the original management team who successfully grew this company into a market-leading, multi-channel lifestyle brand. - Grow direct sales to over £45m via catalogue marketing, Paid Search, Affiliates and Email- Craft direct marketing campaigns to support retail growth to £20m sales- Facilitate seasonal product launches to secure attendance of 100+ journalists
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Product ManagerEmap Elan 1994 - 2001EMAP ELAN was a market leading publisher of magazines (Elle, Red, FHM etc)Worked across various sectors (Homes, Health and Subscriptions) and managed Events and Specialist Sales.Developed Promotional Strategy to increase magazine circulationManaged magazine subscriptions and other 'direct selling' projects for additional revenuesManaged external events to promote brand awareness in Homes and Health sectors
Katy Ingram Skills
Katy Ingram Education Details
Frequently Asked Questions about Katy Ingram
What company does Katy Ingram work for?
Katy Ingram works for Sweet Analytics
What is Katy Ingram's role at the current company?
Katy Ingram's current role is Marketing & Brand Strategy | Campaign Management | Database Marketing | Ecommerce | Helping SME brands grow fast.
What is Katy Ingram's email address?
Katy Ingram's email address is ka****@****ack.com
What is Katy Ingram's direct phone number?
Katy Ingram's direct phone number is +4412433*****
What schools did Katy Ingram attend?
Katy Ingram attended The University Of Stirling.
What skills is Katy Ingram known for?
Katy Ingram has skills like E Commerce, Multi Channel Marketing, Strategy, Marketing, Marketing Strategy, Retail, Email Marketing, Direct Marketing, Digital Marketing, Management, Web Analytics, Online Marketing.
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