Katy Rudzinski Email & Phone Number

Centennial, Colorado, United States

Centennial, Colorado, United States

Train and mentor rockstar marketing coordinators by developing unique onboarding and performance plans, outlining clear expectations for each position.Oversee omnichannel marketing operations to recruit, engage, and retain association membership. Product marketing lead for digital and physical educational product offerings.Collaborate with in-house team and external agency to create, test, and report on digital marketing campaign strategy.Guide public relations agency strategy and workplan to connect with association membership and develop articles and press releases on an ongoing basis.Develop, with OMA marketing team, a strong online presence by producing and publishing multimedia content and, with external partners, maintaining SEO best practices.Utilize Adobe Creative Cloud (Photoshop, InDesign, and Illustrator) to create digital and print assets to support marketing strategy across the organization.

Centennial, Colorado, United States

Oversee marketing communications for recruiting and retaining membership for OMA, developing cross-channel marketing strategy by utilizing email (Constant Contact), organic and paid social media, and Google search and display ad campaignsManage relationship with public relations agency to produce 4-5 articles per month as contributed content by collaborating with OMA members as subject matter expertsMain point of contact for public relations and press inquiriesRepresent OMA in public policy workgroupsCollaborate with marketing team to develop, track, and measure success of overall OMA marketing strategyWork with volunteer committees to create assets supporting Speakers Bureau, marketing campaigns, and organic website content to support SEO strategyManage website content (WordPress) for membership including static pages, campaign landing pages, and blog content

Seymour, In

Managed website content for main website and 20+ microsites (Kentico, Craft CMS) Led redesign and migration of website content from Kentico to Craft CMS in partnership with web development partner within budget and proposed timelineManaged website developer partner relationship (Jira)Expanded social media strategy, utilizing Facebook, Instagram, Twitter, and LinkedIn (managed by Hootsuite) for approximately 15,000 followers across channelsDrove email marketing strategy and created branded templates within EMS platforms (MailChimp, Campaign Monitor)Collaborated with teammates on graphic design for web and social (Adobe Photoshop and Illustrator, Canva) for 50+ social posts per monthProduced print communications to promote physician practices and improve internal communications (Adobe InDesign)Supported public relations efforts in both routine and crisis communication instances by producing blog posts, writing FAQ documents, and partnering with pressCollaborated with internal and external partners to manage short-term projects and long-term marketing strategies (Basecamp, Jira)Developed, with support from agency partners, paid digital marketing strategy Streamlined location listing management for main hospital and 20+ physician practices (Google My Business)Oversaw DNS registration for 25+ URLs (Register.com)

Indianapolis, Indiana

+ Manage Twitter, LinkedIn, Facebook, and Instagram: Create and monitor social media content, Design weekly social media imagery, Support Social Media Strategy+ Support digital advertising initiatives: Create and monitor social media advertising, Support digital advertising+ Draft, design, and measure quarterly newsletter progress+ Update weekly metrics dashboard: manage Google Analytics+ Support website maintenance+ Support development, communications, and marketing quarterly planning and other efforts as needed

Seymour, Indiana

Developed programs to build faith and relationships among families of Immanuel Lutheran Church. Recruited and trained volunteers. Planned events for 50-200 participants.

Seymour, In

Prepared weekly printed resources. Project manager for updating and upgrading website and logos, including building out and migrating content to new CMS based on UX best practices. Established email communications strategy and social media processes.

Quincy, Illinois, United States

Master Of Arts Communication Management, Marketing Communication

-Social Media Strategy -Marketing Analytics -Communication and Society -Applied Critical Thinking in Communication -Developing Content.

Bachelor Of Arts - Ba, Youth And Family Ministry