Katy Scott Email & Phone Number

United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

Affiliate marketing/performance marketing agency.Job role included:• Responsible for the key accounts of the business such as Harveys, AutoTrader, eHarmony, Blurb photobooks and Virgin Holidays• Sourcing, contacting and recruiting publishers onto all programmes where required across the business through traditional and non-traditional sales methods and overseeing their recruitment onto affiliate programmes.• Creating and executing strategies for affiliate programmes.• Presenting strategies to merchants• Liaising on calls with other agencies of the merchant to ensure strategies are aligned• Attending industry events • Building relationships with key publishers and networks• Writing marketing emails, newsletters and forum postings to promote affiliate programmes• Reporting on the activity of the account weekly, monthly and quarterly

Manchester, United Kingdom

Affiliate marketing/performance marketing agency.Job role included:1) Account Manager - Blurb photobooks, Holidaybreak, Spa Seekers, Kinetica Sports & Express Trainers.• Sourcing, contacting and recruiting publishers onto all programmes where required across the business through traditional and non-traditional sales methods and overseeing their recruitment onto affiliate programmes.• Creating and executing strategies for affiliate programmes.• Writing marketing emails, newsletters and forum postings to promote affiliate programmes• Reporting on the activity of the account weekly, monthly and quarterly• Assisting with the maintenance of central communications database ensuring new and existing publisher details are correct and up-to-date2) Publisher Development• Building and developing relationships with key publishers across all accounts• Establishing strong relationships with publishers through regular communication• Be the main portal for any updates from publishers and reporting back to the account director with any updates• Planning marketing and PR events around the publishers to build a mutually beneficial relationship • Identifying new up and coming publishers/other key opportunities within the affiliate industry

Cheadle, Stockport

My key responsibilities included:• Website – news updates, analysing quotes and entrance rates using Google Analytics, involvement in search engine optimisation.• PR stories to aid with brand awareness and SEO• Direct mail – creating e-shots and sending to large databases both B2B and B2C. • Exhibitions – booking and implementing strategy required for certain exhibitions. Creating banners, stands and packs for exhibitions along with web shots and advertisement pieces. • Affinity – managing external partnerships with companies and websites for our products to feature on, discussing rates and promotion techniques.• Affiliate - creating internal tracking platform and integrating top affiliate sites in line with budgets• Social media implementation – created Shepherds Friendly online presence within social media and presented key online social stratgey to the board or directors. • Running and co-ordinating product launches, checking that it is following the correct process brief; being involved in producing the creative for the launch.• Database management - key management of the databases of the core customers and also B2B financial advisors and establishing contact strategies to maximise conversions

Marketing Management, Marketing/Marketing Management, General, 2.1

Activities and Societies: MMU Netball - Social secretary in my second year and Chairwoman in my final year. Graduated with 2.1 BA(Hons).

Education record