Katy Smith Email and Phone Number
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I am a seasoned digital marketing professional with over a decade of experience in crafting and executing strategic Inbound and Account-Based Marketing (ABM) initiatives for B2B companies. My expertise lies in strategy planning, data-driven analysis, team leadership, and creative problem-solving.Currently, I serve as the Director of Digital Marketing at OneNeck IT Solutions (acquired by US Signal, September 2024), where I have been since April 2013. In this role, I develop B2B campaigns that align with corporate go-to-market (GTM) strategies to increase pipeline and drive revenue. I lead a talented team responsible for advertising, email, website, SEO, chatbot, social media, content, and brand management. My focus is on achieving robust ROI by consistently monitoring and optimizing digital marketing spend.Passionate about leveraging data to inform strategy and drive results, I am always looking for opportunities to innovate and improve marketing effectiveness. Let's connect to discuss how we can collaborate or explore new opportunities together!
Us Signal
View- Website:
- ussignal.com
- Employees:
- 181
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Director Digital MarketingUs Signal Sep 2024 - Present
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Director Digital MarketingOneneck It Solutions Jul 2024 - Sep 2024As the Director of Digital Marketing at OneNeck IT Solutions, I develop and execute B2B campaigns that align with our corporate go-to-market (GTM) strategy to increase pipeline and drive revenue. My key responsibilities include:• Leading a dynamic team responsible for advertising, email marketing, website management, SEO, chatbot implementation, social media, content creation, and brand management.• Focusing on achieving robust ROI by consistently monitoring and optimizing digital marketing spend.• Collaborating with internal stakeholders to develop content and messaging that align with key personas, ensuring our communications are targeted and effective.• Executing demand generation activities such as webinars and content syndication with third-party companies to drive lead generation and engagement.I have successfully enhanced our marketing efforts throughout my tenure, contributing to significant pipeline growth and revenue generation. -
Senior Corporate Marketing ManagerOneneck It Solutions Jun 2021 - Jul 2024Madison, Wisconsin Area
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Corporate Marketing ManagerOneneck It Solutions Sep 2017 - May 2021Madison, Wisconsin, United States
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Creative Marketing SpecialistOneneck It Solutions Apr 2013 - Aug 2017Madison, Wisconsin, United States
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Director Of MarketingDeforest Area Tourism Commission Apr 2012 - Mar 2013Madison, Wisconsin AreaAs the Marketing Director for the DeForest Area Tourism Commission, I led critical marketing initiatives to boost tourism in the suburban Madison town of DeForest. My key responsibilities included:• Allocating commission funds and delivering a monthly scorecard of spend to key stakeholders.• Spearheading the development of marketing materials, including a new logo, website redesign, brochures, digital advertising, and print advertising.• Managing social media platforms to enhance outreach and engagement.• Representing the commission at local and national trade shows.• Executing multiple events for tour groups visiting the area.• Collaborating with the Chamber of Commerce director on local events.Through these efforts, I significantly enhanced the visibility and attractiveness of DeForest as a tourist destination.
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Marketing CoordinatorSmith & Gesteland Apr 2005 - Oct 2009Madison, Wisconsin AreaAs the Marketing Coordinator for Smith & Gesteland, a mid-sized accounting firm, I was responsible for planning and developing all marketing materials. My key responsibilities included:• Creating brochures, print ads, invitations, email campaigns, and newsletters to effectively communicate our brand and services.• Maintaining and optimizing two company websites to enhance user experience and improve online visibility.• Executing a variety of events from inception to completion, including seminars, client appreciation events, employee appreciation events, and an annual awards dinner with 500+ attendees.• Presenting monthly marketing updates to key stakeholders to ensure alignment with business goals and strategies.As a result, I successfully contributed to the firm's marketing initiatives and strengthened client and employee engagement.
Katy Smith Skills
Katy Smith Education Details
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Broadcast Journalism
Frequently Asked Questions about Katy Smith
What company does Katy Smith work for?
Katy Smith works for Us Signal
What is Katy Smith's role at the current company?
Katy Smith's current role is Director Digital Marketing | Specializing in B2B Strategy | Driving Pipeline Growth and ROI.
What is Katy Smith's email address?
Katy Smith's email address is ka****@****ail.com
What is Katy Smith's direct phone number?
Katy Smith's direct phone number is (608)-836*****
What schools did Katy Smith attend?
Katy Smith attended University Of Wisconsin-Eau Claire.
What skills is Katy Smith known for?
Katy Smith has skills like Marketing, Marketing Communications, Event Planning, Media Relations, Social Media Marketing, Social Media, Email Marketing, Press Releases, Public Speaking, Social Networking, Marketing Strategy, Graphic Design.
Who are Katy Smith's colleagues?
Katy Smith's colleagues are Linda Manske, Jay Asel, Roger Zambile, Bill Bogard, Bradley Frye, Evan Klemm, Jourden Youmans.
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Katy Smith
Waterford Town, Wi3wi.rr.com, edstrom.com, avidityscience.com2 (262) 5XXXXXXXXXXXXX
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Katy Smith
Dallas-Fort Worth Metroplex3atriumhealth.org, atriumstaff.com, atriumstaff.com1 (212) 2XXXXXXX
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1emerus.com
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