Katy Pease Starr Email & Phone Number

Houston, TX, US

Responsible for enhancing productivity, fostering strategic direction, and increasing revenues for the region and the firm. This role involves establishing consistency in market industry strategies, providing tools for revenue goal setting, breaking strategic goals into actionable steps, and tracking progress.

Houston, Texas, United States

Houston, Texas Area

• Marketing leader for the Greater Houston Market and Central Region team member, which included not only supporting marketing efforts in the Houston office but also Dallas, Oklahoma City and Kansas.
• Drove all marketing activities for the partner leadership in the Houston office that supported the firm's strategic business development objectives.
• Developed individual ABM plans for select prioritized accounts and managed overarching ABM plans for the Houston office’s broader account portfolio.
• Managed Houston office business development and marketing budget, effectively evaluating alternatives and communicating costs, benefits and risks of various initiatives to senior leadership.
• Assessed ROI impact and contribution of marketing activities at the account level and program/campaign level; tracking revenue, engagement and other key metrics in oneView (CRM database).
• Evaluated business development efforts to identify and recommend areas for refinement, continually improving business acumen with a diverse group of stakeholders and account teams, establishing firm best practices.

Houston

• Supported the firm's energy industry global client initiatives, working directly with senior partner leadership to establish marketing and business development plans to meet established goals.
• Coordinated all logistics for practice group client events (i.e. sponsorships, seminars, webinars, etc.); organize all internal/external communications, effectively communicating technical expectations, managing.
• Researched prospective targets, industries, markets, competition and conflicts via firm-wide resources, and communicated cross-selling opportunities to practice group attorneys.
• Maintained InterAction (CRM database) to accurately document and track event attendees as well as all client and prospective client outreach efforts on an on-going basis.
• Managed annual budget and reconciled discretionary spend to provide monthly updates to managing partners.
• Proactively informed PR team of practice transactions and marketing activities to effectively identify press opportunities.

• Developed and implemented business development and marketing strategies aimed to grow annual revenue, leveraging board of directors and individual donor support.
• Managed all appeal campaigns, monitored online giving initiatives and worked collaboratively with other program areas to advance fundraising goals, meeting with sponsors as determined by the managing director.
• Cultivated and nurtured meaningful relationships with key sponsors, high-profile donors and board members from large multi-national and prominent local companies.
• Directed planning and execution of over 30 events/year, ranging in size from 50-500 attendees, including board of directors and individual donor events; accounting for over $1 million in proceeds.
• Responsible for reviewing and negotiating contractual vendor agreements (i.e. venue/hotel, catering, design, A/V, etc.).
• Supervised database management, gift processing and development and fulfillment of donor benefits and gift recognition.