CRM Marketing Assistant at ASOS supporting the Senior Global CRM Manager and CRM Manager Broadcast customer emails to over 5million customers using the EPS: Smart Marketer. Brief and liaise with creative and coding departments to build emails and other customer communications. Work with the marketing team to ensure all relevant marketing campaigns have appropriate email coverage and plan and manage the email marketing calendarDevelop unique customer profiling segments using CRM analysis and customer insight. Build segments and generate customer lists for email campaigns through the database platform Smart AnalyzerSupport CRM Manager and Senior Global CRM Manager with all strategy, reporting and planning Report on email activity (i.e open, click rates) and email testing, analyse and present strategies based on the results. Draw conclusions on email campaign success and the performance of the email design template, feeding this insight back to create a continuous process of testing and refinement. Share relevant analysis across the rest of the marketing teamUse customer profiles and insight to build a new strategy of communication, including welcome, re-engagement, reward, retention and growth. Aided the launch and development of the customer loyalty programme introduced to retain existing customers, build loyalty and enable learnings about the customer lifecycle. Support all ASOS websites, including: International, UK, Marketplace, Fashion Finder and work alongside the International team to create a consistent CRM experience

Working in a small online team at Jaeger as the online marketing assistant enabled me to gain valuable insight and experience into the many different aspects of the online marketing role, including online copywriting, managing and updating the social media activity, using the CMS to update the website content daily, managing the creative for the newsletter and using HTML and the email provider's technology to send the weekly newsletter to a database of around 90,000.

Assisted the PR Manager develop a good relationship with the press and target journalists with specific stories. Wrote press releases and created look books for clients. Used relationships with press to research daily fashion, still life stories of the week and recommend clients products and generate product placements. Wrote monthly reports and fed insight back to the rest of the team. Responsible for all admin duties in the office including: sending and inputting returned samples; keeping the showroom in immaculate condition.