With over 15 years of experience in the fashion industry, I am the Visual Merchandising and Styling Director for APLA at Nike, the world's leading sports brand. I hold a BA Hons degree in Fashion Design from Northumbria University, and I have a keen eye for aesthetics, trends, and consumer behavior.My core competencies include visual merchandising, product storytelling, strategic retail formats, creative integration of technology, development and mentorship of talent, cross-functional collaboration, and fostering strong vendor relationships. As a leader at Nike in Visual Merchandising and Styling, I am driven by the mission of innovating and accelerating the future of retail experiences across all platforms, and delivering exceptional results for the brand and its consumers.