Katya Philmore Email & Phone Number

Partnered with client’s engineers to rate and evaluate the relevance of Facebook SERP results in relation to Facebook user queries. Analyzed SERP performance.

Columbus, Ohio Area

• Managed Express’ backlinking program in support of e-commerce SEO
• Increased backlinks by 55% y/y
• Facilitated outreach and collaborations with bloggers and lifestyle sites
• Coordinated and organized influencer content for use across multiple channels
• Organized product samples and logistics for blogger gifting
• Collaborated with merchants and PR to support key product messages

Columbus, Ohio Area

• Managed and engaged DSW’s social community of 3M customers across 8 social platforms. Grew Twitter community 12xs year over year with Instagram a fast follower at 4xs.
• Lead ideation and execution of comprehensive and engaging social campaigns. Including and not limited to: National Shoe Lover Day, key seasonal styles and merchandising initiatives, real time marketing efforts, and.
• Analyzed and reported regularly on performance KPIs leading data driven decision-making.
• Created and curated content for the DSW Blog, Pinterest, Polyvore, and Instagram accounts. Contributed to strategic SEO optimization improving organic reach by 5.5% year over year.
• Created blogger and influencer outreach strategy to create content aligned with key marketing objectives and customer behaviors. Coordinated in store events, guest editorial contributions, and social media takeovers to.
• Collaborated closely with PR specialist to execute realtime event support including the Golden Globes, DSW Press Day, Coachella Music Festival coverage, and integrated digital media programs.

Columbus, Ohio Area

• Facilitated team engagement
• Supported the leadership team and executed coaching and feedback
• Provided support and customer service to DSW customers and store associates by phone and e-mail. Assisted customers in rewards program management, as well as online and store purchases, returns, exchanges, product.
• Assisted fellow representatives via the manager helpline in addition to escalated calls.
• Provided customer service support to the DSW social media team

Kent, Ohio

• Identified and implemented marketing and promotional opportunities on campus.
• Managed campus PR by establishing relationships with and engaging influential student bloggers and journalists

Kent, OH

• Increased brand awareness for Proctor & Gamble brand products (Venus, Covergirl, Old Spice and more) through strategic campus events and community activations
• Drove trial and awareness through sampling
• Reached over 1,200 students through guerilla marketing activations, community presentations, and events
• Created exclusive viral media content for the program's social networks and private site

• Researched and scouted potential client bases and top bloggers
• Created original blog content
• Generated viral content for social media platforms

New York, NY

• Assisted with production of Fall 2010 fashion presentation and look book.
• Supported administrative duties and office tasks including: filing business documents, updating business contact management system.
• Tracked and organized samples, gathered press, and wrote up garment pulls.

New York, NY

• Provided sales support and customer service
• Responded to wholesale inquiries
• Assisted and facilitated trade show coordination and set-up
• Recorded and reconciled invoices and payments
• Managed data entry and client research
• Completed the quality control, organization, and tracking of inventory and samples while updating the e-commerce site

Boston, MA

• Worked with team and founder to develop new skin-care product for teen girls
• Studied branding and product development process
• Cultivated package design and compelling copy for product