Katya Roxas Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Responsible for creating, editing, and curating a wide range of content including reports, articles, and announcements. This includes consulting and collaborating with subject experts, campus partners, and unit communicators, to ensure effective messaging across internal and external channels.Designs and produces digital and physical communication assets that align with the overarching UBC Brand and the Faculty of Arts Visual Identity System. This includes developing several landing pages, campaign toolkits, distributable and customizable templates, an illustration library, and key graphics for editorials.Some of the major projects achieved in this role include initiating the development of an anti-racist storytelling resources webpage which has been used as a reference by various campus partners, being a communications lead for the new 2024/25 Faculty of Arts Degree Requirements, and leading the creation of an internal system used to track the representation and research across editorials; ensuring content priorities are met all while advocating for the truth of Indigenous, Black, and People of Colour.

Vancouver, British Columbia, Canada

I was the design lead for the National Forum on Anti-Asian Racism, hosted by the University of British Columbia. Working with UBC Brand & Marketing, I conceptualized the overall visual of the forum which was applied across all promotional materials, event presentations, and video series.

Vancouver, Canada Area

UBC Library Communications and Marketing• Provides communications and marketing support to library branches and programs, initiatives and services, community engagement, campus inclusivity and equity• Develops, designs and generates content, photography and visuals of the following: - Library website - Library digital signage - Library social media channels (Twitter, Facebook, Instagram, Flickr) - Library publications

Vancouver, Canada Area

Worked with the award-winning UBC Library Digital Marketing Communications team.Accomplishments include:• Created a social media audit focusing on the three main social media platforms of UBC Library: Facebook, Twitter, and Instagram. I was in charge of recommending how they can better improve the brand alignment across all platforms, as well as to come up with new content ideas, hashtags, etc.• Influencer Marketing project which came in two parts: - Break down the process of how to effectively find appropriate candidates - Propose possible influencers with full background research and social media standing• Come up with tools, ideas, and strategies involving faculty-focused campaigns• Gave input regarding a few infographics in the annual Senate Report of the UBC Library• Event photography (used for their Flickr account, blog, and social media) - United Way Spelling Bee, Keeping It REAL, Cartography by Anton Thomas, AuthorFEST, IKBLC• Adjusted a few details on their award-winning campaign Open Access Awareness, as well as their Food for Fines assets

Ncr - National Capital Region, Philippines

Responsible for creating different types of advertisements for social media campaigns such as: Carousel Ads, Animated GIFs, Static and Video posts. Formulated strategies how to optimize trends for socials content creation.Worked with brands such as:• Unilever, Mondelez International Inc., Kimberly-Clark Corp., Huawei Technologies Co., Ltd., Rockwell Land Corp., Magnolia Inc.,

Metro Manila, Philippines

• Created possible iconography designs for Meralco ORCOA’s manual cover (Ready for print)• Conceptualized content creation for Meralco's social media platforms, as well as created logo design studies for the Meralco OrangeFit program's re-branding• Tasked to design a Bill Ad Insert for Meralco x Citibank• Digitized and created the styling moodboard and corporate presentation deck for Jollibee’s 2016 YUMbassadors campaign• For a final project, I was given the task to create a brand awareness campaign for Jollibee for the Independence Day holiday

Ncr - National Capital Region, Philippines

I worked as an Editorial Assistant, Creative, and Styling Assistant Intern for SM Hall (print) and Inquirer RED Magazine.• In-charge of researching consumer interests and market trends.• Formulated social media influencer marketing, as well as developed strategic plans for Keyword optimization.• Responsible for auditing social media engagements.• Created most of the social media content including copy.• Wrote for print, blog, and e-magazine articles, as well as took part in the photo shoot production for fashion editorials.Other On-Location Work• M.A.C. is Beauty event• June Cover Photoshoot• July Cover Photoshoot• August Cover Photoshoot• ATTIRED feature shoots• SCOUT Magazine Anniversary

Master Of Arts In Intercultural And International Communications, International And Intercultural Communication

Diploma, Digital Marketing Communications

Bachelor’S Degree, Bachelor Of Arts In Multimedia Arts