Katya Belenkova Anthony Email & Phone Number

Denver, CO, US

Jacksonville, FL, US

Building, from the ground up, optimizing, and refining systems and processes, to support a large virtual team consisting of employees/contractors/offshore partners across seven locations, to deliver a major re-launch of 15 community websites in 13 months, transforming the digital presence across the Blue Zones Project ecosystem and enabling the communities.

Denver, Colorado, US

• Led website development execution within central Marketing & Communications, partnering with 50+ stakeholders across academic units to deliver a multi-year overhaul and transition of 11 websites and 20 sub-sites into a.
• Increased website launch velocity by optimizing, refining, and streamlining processes through continuous improvement and team collaboration. Team went from launching one website in 27 months to 10 websites and 36.
• Implemented Agile project management methodologies for a team with no prior Agile experience, resulting in higher velocity, increased collaboration, and a more focused, engaged team.
• Led a cross-functional team to deliver a complete overhaul of DU.edu, DU’s primary 96-page website, transforming the university’s digital presence and providing an enhanced user experience. Moved project forward.
• Partnered with internal web team, as well as external development, content and agency partners to deliver a re-design and launch of socialwork.du.edu. The launch successfully engaged prospective students in time for.

Denver, Colorado, US

• Partnered with C-suite executives at top regional home builders to maximize conversion potential and increase sales.
• Managed digital communications strategies and led creative execution, focused on timely integration with all marketing channels, including PPC, SEO, display advertising, and social media to attract, engage, nurture.
• Led team to deliver a major re-design and launch of londonbay.com in 15 weeks, to ensure that London Bay Homes could have the best digital presence at the height of the market. The new, mobile-first website featured.
• Led development and execution of a targeted landing page strategy for True Homes, resulting in 9.3% online lead conversion, exceeding the industry average of 1%-3% in the first week.
• Developed and implemented a content management plan for the blog.waynehomes.com. Year-over-year, blog page views increased by 25%, average session duration increased by 50%, and the blog became the top referral source.
• Managed and updated content across 12 websites, utilizing WordPress CMS platforms.

Louisville, CO, US

• Partnered with the CEO and the senior leadership to drive forward high priority innovation initiatives that expand the company’s product and services.
• Built organizational buy-in to achieve program goals by collaborating with the marketing, merchandising, operations, logistics, product development, and technology stakeholders.
• Leveraged the lean principles to launch bundled product solutions by turning ideas into products, quickly getting a service in front of customers, measuring how customers respond, and applying learnings to shape the.
• Established mutually beneficial affiliate partnerships by leading partner discussions and revenue share contract negotiations with six potential partners.
• Laid ground work for establishing an optimal project workflow.

Paris, FR

• Built a new digital capability within WhiteWave’s in-house creative group and implemented an effective process to meet the company’s growing digital communication needs.
• Established an online presence for WhiteWave’s B2B channel by leading the delivery of the foodservice website; delivered website at 1/4 of the cost quoted by outside agencies.
• Launched a 6-month digital campaign to showcase new uses for Silk in US & Canada. Worked closely with partners to develop the logo & visual identity and to launch integration across silk.com, Facebook, Twitter.
• Partnered with 20 brand leads, five social media managers and five integrated marketing managers to execute digital initiatives across Silk, Horizon Organic, International Delight and Land O’Lakes simultaneously.
• Led digital strategy and creative execution for website development & maintenance, microsite development, digital advertising, and social media efforts across Facebook, Twitter, Pinterest, YouTube, and Instagram.
• Managed social media contests and giveaways, reaching nearly 2M Facebook fans.

Denver, Colorado, US

• PROCTER & GAMBLE: GILLETTE FUSION PROGLIDE LAUNCHLed a team of 30 in the development of strategy and execution of Gillette’s Fusion ProGlide launch, a two-year project which was the biggest in Gillette’s history..
• Exceeded sales forecasts by 125% and category share predictions by 250%.
• Highest launch week 1 sales in Gillette’s history; #1 selling razor in the category in week 2.
• In-store displays won 9 POPAI Outstanding Marketing Awards for innovation. DENVER ART MUSEUMLed strategic planning and development of print, radio, and out-of-home advertising, as well as guerrilla marketing for the.

Denver, Colorado, US

• Led the development and implementation of direct mail and online projects for Dex One and Federated Department Store Credit.
• Coordinated list acquisition, creative development, results tracking, and customer response.

Dalton, GA, US

• Represented the company through managing a territory with annual sales exceeding $2M.
• Coordinated sales and marketing strategies.

• Implemented public relations campaigns for Starbucks, including an award-winning ABC Book Drive.
• Established and maintained relations with local/national media.

Atlanta, GA, US

• Coordinated brand awareness projects in Russia.
• Assisted with market research and in-store promotions.

B.A. In Technical Journalism, Public Relations

B.S. In Business Administration, Marketing