Experienced senior-level marketer with 11 years in marketing and advertising. Skilled in Global Marketing Strategy, Content Strategy, Business Process Improvement, Social Media and Press Releases.I represent that unique combination of analytical mindset and creative thinking with an ability to look at things from unusual angles. I see the details that most do not, and create ideas and solutions that greatly impact customers feelings about a brand or a product. At the same time I am a strong strategist and hands-on operational team leader, good with numbers and analysis. I bring order and sustainability to my workplace as I believe it to be the best way for efficiency and great results.
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CmoY-DistributionPoznań, Pl
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FounderMarketing 4C 2023 - PresentPoland• Developed marketing strategies• Developed content strategies• Art directed and created content• Nurtured and developed team members’ skills• Developed agile solutions for marketing departments• Planned and set up Google Ads and Meta Ads campaigns• Little John Bikes Gmbh – created and implemented content strategy; increased organic reach by 74,5%, content interactions by 105%, followers 27% lifetime.• Velotool.co.uk (Rheenos Cycling Ltd) – optimised e-commerce platform, increased website load speed and general performance from 26 to 89 pts (F to A). -
Project Lead / Marketing ManagerBicitalent Recruitment 2021 - 2023• Created and implemented sustainable marketing strategy to build brand awareness• Significantly increased company’s recognition and presence on the HR market• Lead hiring projects, closely working with most significant brands in the cycling industry• Was responsible for website optimisation• Created digital and printed designs for the brand• Activated company LinkedIn account and organically increased number of followers by 342%, number of impressions by 283%. -
Head Of MarketingSuperior Bikes Poland 2019 - 2022Poznań, Wielkopolskie, Poland• Was responsible for planning and implementing marketing activities aimed at increasing brand recognition in the Polish market including• Developed and implemented organic marketing campaigns in social media• Organized events such as bike tests, collection presentations, etc.• Worked with influencers• Supported retail network from the marketing side• Was responsible for public relations• Built national-wide brand awareness of the Superior Bikes brand• "Reanimated" company’s social media accounts, increased reach by 310%, content interactions by 422%
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Marketing & Design FreelancerFreelance 2010 - 2022Poland• Developed brand, go-to-market and social media strategies• Created graphic and multimedia designs for various clients• Created photo and video materials• Created 2D and 3D animations• Created interior and fair booths designs in B2C and B2B sector• Supervised designs’ implementation and construction
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Project ManagerMat-Expo 2017 - 2019Poznań, Wielkopolskie, Poland• Was responsible for managing construction of exhibition stands including• Ensured that the projects are successfully delivered to high standards, on time and on budget, and accordingly to all the safety requirements• Worked closely with a wide range of international clients• Collaborated with design teams• Collaborated and coordinated work of outsourced contractors and in-house construction team
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Multimedia DesignerJust 2015 - 2017Poznań, Wielkopolskie, Poland• Was responsible for creation of multimedia materials in collaboration with creative teams• Created 2D and 3D animations • Created video materials • Wrote copy, including scripts for ads Worked with such brands as Credit Agricole, Żabka, Orlen, Teva, Hochland.
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Head Of Business DevelopmentChill Out Travel 2012 - 2015Kiev, Ukraine• Was responsible for business development by growing tourist agencies network • Created B2B CRM system to improve efficiency of B2B services• Developed new products • Developed incentive programmes for agents
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Project DirectorBehappy.Com.Ua 2011 - 2012Kiev, Ukraine• Introduced to a startup as an expert in the field of tourism operations• Created startup’s business plan • Developed sales procedures• Collaborated with tour operators and travel agencies• Managed sales team • Managed outsourced call-center• Co-created inhouse CRM system in collaboration with IT team
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Deputy DirectorRainbow Tours Ukraine 2008 - 2010Kiev, Ukraine• Managed a daughter company of Rainbow Tours (Poland) located in Ukraine• Managed and developed sales team and new-business department• Developed yearly marketing campaigns and supervised the execution• Planned and supervised all the ATL and BTL marketing activities• Worked with outsourced advertising agencies and production houses• Started creation of the agency network under Rainbow Tours umbrella• Supervised accounting department• Worked with company lawyers• Represented company in all the legal issues in Ukraine• Managed the team of 15 people• Created and implemented restructuring plan• Developed an employee incentive system
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Marketing ManagerRainbow Tours Ukraine 2007 - 2008Kiev, Ukraine• Was responsible for the long-term marketing strategy development and supervised it’s execution • Was responsible for media planning and copywriting• Planned and managed B2B and B2C events• Supervised and developed company's website and B2B CRM• Helped build brand awareness and customers’ trust on the new market• Built a national brand awareness• Helped increase sales by 200% in the first year• Was promoted to the Deputy Director
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Marketing ManagerNews Outdoor Ukraine 2006 - 2007Kiev, Ukraine• Was responsible for all marketing activities• Worked with press• Wrote press releases• Managed company events• Supervised and developed company's website in collaboration with IT department -
Account ManagerNews Outdoor Ukraine Mar 2005 - Feb 2006Kiev, Ukraine• Was responsible for major clients’ accounts• Was responsible for their media planning• Supervised advertising exposition• Was responsible for document workflow• Was responsible for 39% of the company’s sales• Was promoted to Marketing Manager
Jekatierina Gasenko Education Details
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Social Media Marketing -
National Academy Of Management In Culture And ArtsInterior And Landscape Designer -
Ukrainian Academy Of Business And EntrepreneurshipBusiness Administration And Management
Frequently Asked Questions about Jekatierina Gasenko
What company does Jekatierina Gasenko work for?
Jekatierina Gasenko works for Y-Distribution
What is Jekatierina Gasenko's role at the current company?
Jekatierina Gasenko's current role is CMO.
What schools did Jekatierina Gasenko attend?
Jekatierina Gasenko attended Northwestern University, National Academy Of Management In Culture And Arts, Ukrainian Academy Of Business And Entrepreneurship.
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