Digital Product Director
New York, Ny, Us
Provided strategic guidance on digital projects for social impact campaigns,including design, UX, SEO, web accessibility and KPI recommendations. Managed wide variety of digital projects including full site/application development, site redesigns, social media profiles, app and gamedevelopment. Managed relationship between non-profit/government clients, ad agencies and remote design and development teams. Used human centered design techniques to conduct meetings with multiple stakeholders. Created and distributed RFPs to prospective vendors, reviewed proposals, negotiated vendor contracts. Managed and trained Content Producer, Web Developer and Digital Intern Roles. Clients included: NOAA, US Forest Service, FEMA, HHS, SAMHSA, Feeding America, AICPA, American Heart Association, Big Brothers Big Sisters, UNICF