Founder ► Creative Director ♦ Photographer
Style Defined Nyc
Brooklyn Ny
Through a unique mix of style, nightlife and personal point of view, I created the website which developed a cult following by New York’s riotous underground tribe. It began as a photographic essay on streetstyle and fashion that transformed into an online magazine with 100k+ unique visitors worldwide monthly. In addition it was recognized as a valuable contributor to the fashion conversation by industry leaders such as Vogue, Zinc and Glamour Magazines as well as Time Out, Fashion… Show more Through a unique mix of style, nightlife and personal point of view, I created the website which developed a cult following by New York’s riotous underground tribe. It began as a photographic essay on streetstyle and fashion that transformed into an online magazine with 100k+ unique visitors worldwide monthly. In addition it was recognized as a valuable contributor to the fashion conversation by industry leaders such as Vogue, Zinc and Glamour Magazines as well as Time Out, Fashion Indie, and Nylon. • Designed site aesthetic and content.• Posted 6x week all original content (not aggregated from the web).• Oversaw contributing writers.• Managed a team of 6 people every fashion week – coordinating schedules, securing invitations to shows, managing back-end content management.• Concepted and executed branded stories for social media channels.• Created videos, animations and photos to accompany stories daily.• Brand collabs include: SONY, J&B Whisky, Sebastian Professional Hair Products, 5 Preview and Barbour• Site appeared regularly on lists of Top Fashion Blog Sites including on The Huffington Post, French Vogue and Time Out NY Show less