Kátya Niglio Email & Phone Number

State Of São Paulo, Brazil

Rio De Janeiro, Brasil

São Paulo, Brasil

Responsible for the strategic planning, creation, management and optimization of online media campaigns for Sanofi, Natura, Beneficência Portuguesa and Aliansce Sonae.The role also has global projection through involvement with Bissell and Deckers (Ugg + Koola) in New York.Managing media campaigns in the full funnel, within the consumer journey and on the main social networks (Meta, TikTok, Twitter, LinkedIn, Pinterest and Kwai).Control of digital campaign metrics, definition and monitoring of KPIs.Daily interface with the client, presenting reports, suggestions for optimization and defining a learning agenda to evolve the construction of accounts. Direct alignment with business partners, seeking to bring innovation and new solutions.

São Paulo, Brasil

- Management of the performance team;- Supervision of the account and performance media campaigns;- Planning, execution and monitoring of media and advertising;- Analysis and presentation of results internally;- Optimization and improvement in daily/weekly/monthly campaign results.

São Paulo, Brasil

- Monitoring the action plan of media campaigns;- Responsible for directing strategic plans for the team;- Management of campaigns and metrics;- Management of KPIs;- Evaluation of critical points seeking constant optimizations;- Measurement of metrics with the focus of each client;- Monitoring of NF's and issuance of AP's and PI's;- Meetings with vehicles and suppliers;- Daily monitoring of Datastudio; - Daily monitoring of customer budgets; - Responsible for team management;- Organization of team demands;- Creation and approval of Media Plans; - Analysis and presentation of results.

São Paulo, Brasil

Responsible for creating, managing and optimizing online media campaigns for JMacedo, Hershey's Professional, Planik, Lindenberg, Terraço Oscar Freire, ARVO Rebouças, River One Corporate, Suzano Corporativo, Instituto Ecofuturo, Papel Report and Wickbold, with expertise in strategies for all stages of the conversion funnel.

São Paulo

- Management of social media team; - Briefing elaboration;- Market positioning analysis; - Mapping the profile and habits of the target; - Elaboration of strategic decisions; - Elaboration of business plan and model; - Digital Marketing;- Participation in the elaboration of campaigns;- Content marketing;- Administration of demands;- Monitoring, development and execution of projects; - Preparation of strategic reports;- Elaboration of Strategic Communication and Marketing Planning; - Project meetings with the team;- Analysis and presentation of performance indicators.

Alphaville

- Briefing;- Competition analysis; - Branding and Rebranding; - Market positioning; - Mapping the profile and habits of the target; - Elaboration of strategic decisions;- Elaboration of business plan and model; - Digital marketing;- Google AdWords and Analytics, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads; - Administration of demands; - Monitoring, development and execution of projects; - Elaboration of business plan;- Development of marketing plan; - Presentation of projects to clients; - Analysis of KPI's;- Preparation of strategic reports; - Development of new promotional campaigns; - Elaboration of Strategic Communication and Marketing Planning; - Inbound Marketing;- Business Intelligence.

Alphaville

- Structuring and definition of operational strategy; - Strategic communication planning for each account; - Training of employees; - Service and presentation of new solutions to add proposals;- Relationship with suppliers; - Structuring monthly reports for each account; - Elaboration of briefing for online and offline campaigns.