Plenum is an independent Russian branding agency that has been operating in the market since 2006. The agency specializes in comprehensive branding and rebranding projects for B2B companies, service businesses, and IT. It is affiliated with major professional associations and ranks among the top branding agencies in the country. Top clients are: Kaspersky, Tele2, Avito, Yota, Megafon, Yandex, X5, Cloud.ru, Skypark, Rambler, Avito, Hearst Shkulev Media and many others on https://plenum.ru/ ● Successfully led over 200 projects in strategic marketing and branding.● Established and spearheaded the strategic branding division of an agency, elevating it to a top position in the market.● Spearheaded comprehensive marketing and brand research initiatives, developed segmentation models, buyers' personas, and consumer journeys for actionable insights.● Crafted impactful brand positioning and platforms, aligning them with organizational goals and market trends to enhance brand recognition and differentiation.● Formulated and executed impactful communication strategies to engage target audiences effectively, thereby boosting brand awareness and customer acquisition.● Led customer experience research efforts and formulated CX-strategies to enhance overall customer satisfaction and loyalty.● Led a team of 5 strategists and researchers, implemented an internal team grading system, mentored and developed team members.● Developed agency's strategic methodology and products; successfully headed strategic project sales activities.

SberBank, the largest bank in Russia, Central and Eastern Europe, and a leading global financial institution. http://www.sberbank.ru/en/individualclients ● Successfully launched a new credit card that gained recognition as the best card in the Russian market. ● Orchestrated successful large-scale marketing, advertising, and PR campaigns, driving product awareness and customer acquisition of over 3 million new customers within a few months. ● Developed and executed product positioning strategies, aligning them with market demands and customer preferences.● Conducted extensive customer experience and user research, providing valuable insights for enhancing the overall customer journey.● Utilized competitive intelligence to develop effective strategies and tactics, ensuring a competitive edge in the market.● Conducted performance evaluations to assess the effectiveness of marketing initiatives and make data-driven improvements.● Implemented sales marketing strategies and staff incentives to drive sales performance and foster a high-performing team culture.● Managed external marketing, branding, creative, and communication agencies; established successful partnerships with payment systems such as Visa, MasterCard, and MIR● Tracked brand health, NPS, customer satisfaction, and service quality metrics.● Successfully planned and executed internal PR events for the product and team, increasing recognition and positive perception within the Sber Corporation.

Promsvyazbank (PSB) is a Russian privately-owned universal commercial bank. Founded in 1995, PSB currently ranks 9th by assets among Russian banks.● Developed an overall marketing strategy for Business Unit (SME).● Developed and implemented of segmentation model based on comprehensive consumer studies.● Orchestrated successful 360-degree marketing campaigns, with strong skew to digital channels.● Conducted in-depth customer needs and trend analysis, researching niche markets for new products and services.● Utilized marketing analysis and modeling to evaluate the potential of novel products and services.● Led the development and testing of product concepts and prototypes, such as mobile and internet banking for SME and Corporate clients.● Enhanced the efficiency of new product development processes, reducing the risk of launching unsuccessful products and shortening time-to-market.● Significantly improved the interaction between the marketing department and business units through the establishment of communication processes and implementation of a product-oriented approach.

- Organization and control of different marketing researches, directed to brand development (customer researches, trend researches, motivation, insights and lifestyle detection, brand awarenes and brand perception recearches);- Conduction of depth interviews, also with a top-management;- Development and conduction of different group discussions: focus-groups, creative groups, workshops with a top management of a client;- Corporate strategies analysis, deep understanding of dynamics of client’s business organization;- Communication and desighn analysis, competitive analysis;- Brand audits;- Development of brand strategies and positioning concepts;- Testing of brand concepts and hypothesis;- Development of communication strategies: road-maps, messaging, communicatiom mix in offline, digital, 360% campaighns;- Development of naming and desighn briefs, conduction of creative briefings with the project team, serve as the ‘brainstorming’ engine, filter creative viable ideas;- Consulting on brand management issues;- Participation in tenders, preparation of tender proposals- Preparation and conduction of project presentations;- Connect strategy to other disciplines within the firmMore then 60 branding projectsSome of them:My Documents (multifunctional government service)Subbrand of award / loyalty programme for VTB24Brand awareness and brand perception research, development of brand strategy - Mr.DoorsCommunication support of credit products - GE Money bankBrand Architecture, communication strategy and customer experience concept - Dom.ru Business (Er-Telecom)Deveopment of brand REX (suburban trains)Deveopment of brand Ingenix Group - oil and gas consultancy (associated company of Gazprombank)Development of brand OnLime (telecommunication services, now the part of Rostelecom Group)Participation as a strategist in two projects, awarded with Red Dot: Berezka petroleum station and telecommunication company Caravan

- Organization and control of different marketing researches (target audience definition and segmentation, brand value recearches);- Conduction of the rebranding process - from the definition of brand strategy to development of brand book and its overall implementation;- Marketing, branding and design support of the franchising network;- Conduction of tenders, interaction with advertising agencies;- Development of the assortiment politics;- Competetive analysis