Katy Phillips Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Canada

Developed digital strategy for Sunstar GUM Professional Division, including email marketing program, website refresh and social media. Strategy and implementation completed within my 5 month part-time contract.

Mississauga, Ontario

Responsible for increasing digital and social media presence. Providing innovative and engaging ways to delight our consumer experiences with Purina, our brands and PawsWay - our Toronto Pet Discovery Centre. Expertise in consumer media, ecommerce, email marketing, websites, search. Lead Veterinary Professional Marketing in 2019-2020

Managed Beneful and Purina One dry dog food brands (July 2012 to Dec 2013), following maternity leave position on Cat Chow and Friskies brands (July 2011 to July 2012). Developed 3 TV spots, and extensive social media program "feedthecattitude".

25 Sheppard Avenue West, Toronto Canada

Managed Stouffer's Lean Cuisine frozen food portfolio. Launched two unique Canadian products which built brand equity and achieved strategic goals. Conducted a wide range of market research, ranging from qualitative to simulated test markets. Developed Category management best practices for Frozen Food category with Sales and Key Customers (Safeway, Loblaw).Left on maternity leave in March 2000

Developed strategic plan for Green Giant brand portfolio of six products to achieve critical mass and maximize long term profitability. Financial accountability for 30% of corporate revenue, and 60% of profit. Worked closely with U.S. parent to launch first new product (Create a Meal) in many years. Initiated cost savings of $1.0 million annually. Managed agricultural growing season during the 1995 crop failure by implementing a cross functional team to optimize short supply and retail price increase.

Canada

Set strategic direction for $20 million Vaseline brand portfolio. Developed unique Canadian strategic direction, based on local market needs and product offerings. Progressed in responsibility from Assistant Brand Manager to Senior Brand Manager managing skin care, hair care, dentifrice and face care categories. Developed and implemented process to launch new products more effectively within shorter timeframes. Led cross functional teams for nine new product launches and ten relaunches, all completed on budget and within critical path timelines. Developed six assistant brand managers. Led and managed external agencies to develop nine TV, radio, and print advertising campaigns. Ran extensive consumer and sales promotions. Led numerous public relations campaigns, and new packaging initiatives, including engineering unique containers.

Developed enhancements to brokerage computer systems for clients Nesbitt Thompson, and Scotia McLeod. Lead three high risk computer system implementations delivering results within budget and on time. Helped to ensure operation of stock trading system when all others failed during October 1987 Black Monday, the largest one day stock market crash in history.