Ekaterina Shafran Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

I’ve been shaping and driving Sensory Odyssey's communication strategy, working closely with the founder to define the core messaging that captures the essence of our sensory-driven experiences. I focus on crafting a clear and compelling strategy for our B2B communication, ensuring we effectively engage with partners across newsletters, the website, LinkedIn, and Instagram.Sensory Odyssey is a groundbreaking project that immerses audiences in multi-sensory journeys through nature, combining art, science, and technology in a way that is both innovative and deeply emotional. This unique wordless approach creates unforgettable experiences that connect people with the natural world in entirely new ways.In addition, I manage communication with local producers to help them create impactful campaigns that promote the exhibition locally. My focus is streamlining processes, enhancing our digital assets, and upgrading guidelines and presentations to ensure producers have the tools to execute efficient and creative communication campaigns.

Paris, Île-De-France, France

I have been working as an independent Communications Curator for the Slava Snow Show. In this role, I manage communication with local producers and provide them with marketing and communication tools. I also contribute to brainstorming creative strategies, ensuring that the essence of the show is reflected in all campaigns. The Slava Snow Show is a unique blend of dance, theatre, circus, and immersive art that has been touring the world for over 30 years, requiring a distinct approach to connect with the right audience.One of my key achievements has been the development of a comprehensive digital platform that consolidates marketing materials, guidelines, and creative inspiration, replacing scattered Dropbox folders and emails. This tool now helps producers worldwide effectively promote and embrace the show's whimsical, wordless magic.Currently, I am leading the visual rebranding of the Snow Show. The challenge lies in crafting a new image that captures the show's timeless essence without losing the rich history of its global success. While the Snow Show remains the flagship, my mission also includes crafting the visual identity of Slava Polunin himself as a brand, harmonising all his projects under a unified image.

- Develop and implement the agency's business strategy, focusing on innovative and effective communication.- Conceptualise creative solutions that distinctively communicate client values, products, and services to the target audience.- Lead marketing and branding initiatives, driving the agency's and clients' brand narratives forward.- Serve as the primary liaison between clients and the creative team, ensuring cohesive and impactful communication strategies.- Manage project timelines and budgets, balancing efficiency with creative excellence.This list captures only some key aspects of my role in communications, although it is not comprehensive of all my responsibilities and achievements.

Moscow, Russian Federation

- Established and maintained the editorial framework for the magazine- Scouted emerging personalities for exclusive interviews to fuel content growth- Build and maintain relationships with influencers to grow engagement rate and increase the visibility of the magazine- Supervised a team of editors and content creators, editing all content created before publication- Orchestrated special features to increase online traffic and reader engagement- Empowered data-driven decisions based on audience and financial analytics

Paris, Île-De-France, France

- Successfully devised highly targeted social media and content plans, strategically fostering the brand image of BZEN e-bikes.- Cultivated valuable relationships with prominent influencers, notable figures, and compatible brands, aligning with shared values to amplify the brand's reach and impact.- Orchestrated and executed effective PR strategies and initiatives, elevating brand awareness in fiercely competitive markets of Germany and Belgium, leading to prominent press coverage from acclaimed publications such as Elle Belgium, AD Belgium, Flair Belgium, E-bike Specials Germany, FOCUS E-bike Germany, among others.

France

- Develop marketing strategies and plans that align with the client's business objectives - Conduct market research and analysis to identify opportunities and challenges - Analyse market research to gather insights and inform marketing decisions - Crafting compelling marketing materials, including captivating advertising campaigns and engaging social media content, with a strong emphasis on clear and persuasive messaging - Advise on branding, social media communication, website communication, influencer marketing strategy and positioning to reach target audiences effectively - Monitor and measure the effectiveness of marketing campaigns and make recommendations for improvement - Guide digital communication strategies - Collaborate seamlessly with cross-functional teams to foster a cohesive marketing approach and cultivate strong communication throughout the organisation

Moscow, Moscow City, Russia

"Napoleon", magazine about politics from a lifestyle point of view.I was responsible for:- hunting for interview heroes- producing interviews- producing photo shootings (budget estimation, location hunting, organising the team, etc)

Moscow, Moscow City, Russia

I was responsible for: - production of photo shoots of haute cuisine restaurants in biggest Russian and European cities- production of photo shoots of vineyards and their owners in Europe, USA and countries of South America (cover and feature shots included)- budget estimation and expenditure for all visual materials used in the magazine (the budget expenses were reduced by 35% by involving non professional photographers from all over the world instead of using bank images)- changes in visual concept of the magazine

Moscow, Moscow City, Russia

I was responsible for: - creating topics of social importance (being a mom before reaching 18, adoption in Russia, celebrity siblings etc.)- making research on the subject- looking for interviewee(s) and specialists for comments - conducting interviews - writing articles

Master'S Degree, French Language And Literature

Public Relations, Advertising, And Applied Communication

- an online extensive course on PR activities, brand management and applied communication (collaboration with influencers, social media.

Social Media & Digital Marketing

- an online intensive course about social media and digital marketing