Division of Development & Alumni Relations

• Directed the development of inaugural marketing materials and website design• Wrote and compiled copy for independent contractors’ reference manuals, product catalog and website • Developed customized social media strategies across multiple platforms for the company launch• Managed contractor database, preliminary invitation list and launch timeline • Served as primary liaison with celebrity spokesperson• Conducted competitive market research to shape marketing messages and product selections• Identified the product categories and items to be included in the catalog and sales kits• Designed operational back-office processes; e.g., order fulfillment, department notifications, representative sign-up• Coordinated collection of resources and content from all vendors

• Elected by chapter of peers to lead Sigma Phi as President• Propelled Sigma Phi to achieve The Merit Award, recognizing the top 10% of national chapters• Led 235-member sorority including direct management of executive board operations• Responsible for recruiting, finances, operations, risk management, community service, philanthropic activities, member events, and other functions

• Assisted event coordinators with tastings, kitchen and pricing menus, and event setups for 100+ guests• Provided excellent customer service to 20+ initial contacts daily; paid close attention to detail in event preparations • Aided the executive sales department in administrative duties and updated social media sites weekly