Katy Coffield Email & Phone Number

Miami/Fort Lauderdale Area

Here at Foodie Tribe we help brands connect with the right audience. We are true believers in the power of influencer and social media marketing as an authentic word-of-mouth promotion. By striving for unprecedented creativity and thoughtful collaboration, we help craft genuine relations between brands, influencers and followers. The trick is in finding.

Miami/Fort Lauderdale Area

• Managed over $2 million in business, across 10+ customers, including Fortune 500 hundred companies such as UPS, Celebrity Cruises, Hill’s Pet Nutrition, Bombardier Recreational Products and others
• Partnered with brand executives across North America and EMEA regions to develop strategic workflows and advise their digital brand strategy with Percolate's content marketing software on a global scale
• Focused on understanding wider marketing organization structure of customers including… Show more
• Focused on understanding wider marketing organization structure of customers including marketing workflows and tech stacks, and identifying integration opportunities; formally analyze customer’s processes and provide.
• Maintained holistic overview of usage, adoption, as well as providing insights proactively
• Established KPI framework for measuring success, driving meaningful adoption and ensuring overall customer satisfaction, and conducting Executive Business Reviews Show less

Miami/Fort Lauderdale Area

• Drive client adoption by leading trainings and best practices for clients such as, but not limited to, MasterCard, Diageo, Levi's, UPS, ConAgra, ExxonMobil, and Marriott International.
• Deploy marketing management solutions at scale to help brand leads and agency counterparts overcome business silos, grow collaboration, streamline workflows, and achieve marketing goals.
• Work with engagement managers to build relationships with growth in mind, anticipate client needs, form proactive… Show more
• Work with engagement managers to build relationships with growth in mind, anticipate client needs, form proactive solutions, and pinpoint value-driving integration opportunities.
• Serve as lead for the API integrations team; guided roadmap by identifying unmet client needs. Show less

Miami/Fort Lauderdale Area

• Helped manage marketing efforts for Winn-Dixie within the U.S. Hispanic market across the Southeastern United States.
• Assisted in campaign development, and worked with the client, partner agencies and media vendors from the inception to the execution to achieve organizational objectives.
• Managed the development of executions across different channels of communication such as Radio, OOH, Print, Digital and Social channels that aligned with the campaign to achieve client… Show more
• Managed the development of executions across different channels of communication such as Radio, OOH, Print, Digital and Social channels that aligned with the campaign to achieve client objectives.
• Made recommendations to client on how to better communicate with the Winn-Dixie U.S. Hispanic consumer on social channels based on demographics, insights, target and an understanding of market/consumer truths.
• Worked as the community manager on all social channels (Facebook, Twitter, Instagram, and Pinterest).

Miami/Fort Lauderdale Area

• Participated in the development of strategy for nationwide campaigns
• Created presentations analyzing SWOT’s and competitive
• Wrote and complete the necessary research for creative briefs
• Performed the role of community and social manager for the Winn-Dixie Latino Facebook, Twitter, Pinterest, and Instagram pages

Coral Gables, FL

At Roar Media my responsibilities included: developing story lines and media pitches for national and international media outlets; securing positive publicity for clients; managing and maintaining client’s social media strategy and channels; writing news releases, web-site copy, social media copy and other supporting marketing material; helping clients.

Miami/Fort Lauderdale Area

Although the word chispa is Spanish for “spark,” it has an even more profound meaning when it describes a person. Someone with “chispa” has a spark in their spirit – and that’s what we have. We are a team with spunk and vivacity. We are dynamic and passionate. Chispa Marketing is a marketing firm that gives your company some spunk. We ignite ideas, adding.

Working on strategic communications including projects on crisis communications and community relations while integrating social media.

Bachelor Of Communications In Public Relations & Bachelor Of Spanish, Public Relations, Advertising, And Applied Communication

I graduated with a double major in Public Relations and Spanish with a minor in Business Administration.

Education record