Katy Conti Email & Phone Number

· Reporting to the AVP of Customer Experience, created a product communication roadmap for theF23 year and for future years, directly impacting member product usage from customer marketing channels, resulting in a 34% yearly increase for Info-Tech Research Group member channel product usage, and an 84% yearly increase in member channel product usage for McLean & Company· Developed a highly targeted content strategy for leading-edge research for customer marketing channels, resulting in a yearlyincrease of 48% in research engagements and 36% in advisory engagements for channels to support Info-Tech Research Group and an increase of 159% in research engagements and 155% in advisory engagements for channels to support McLean & Company from targeted channels.

· Led customer engagement, retention, and consumption marketing strategies for both the Info-TechResearch Group and McLean & Company brands, directly focusing on understanding the customerprofile, personas, and lifecycle· Spearheaded marketing campaign for Info-Tech Research Group’s largest yearly event, Info-TechLIVE, coordinating cross-functional and internal teams to ensure alignment of business andmarketing goals and objectives, leading to the highest attended event to date· Developed go-to-market launch and communication strategies for high-profile, new products,working cross-functionally to ensure effective project management· Led complete webinar strategy, execution, communication, and coordination for both Info-TechResearch Group and McLean & Company brands, leading to the implementation of a leading-edgewebinar platform, ON24· Implemented a customer experience, retention, and consumption strategy that effectively tied teaminitiatives and projects to the Customer Experience department key metrics and outcomes beingreported to the business· Worked with data and operations teams to reengineer a dashboard that ensured metrics were beingshared with the business and effectively communicated my teams' activities and successes.

Calgary, Alberta, Canada

· Created new marketing revenue streams and initiatives to deliver on changing organizationpositioning with the intent of transitioning the organization into a for-profit revenue model· Sat on the selection panel to evaluate, review, and consider applications and pitches for geospatialstart-ups and small businesses to be approved for loans up to $500K or grants, providing input oncompany viability from a strategic marketing valuation and voting on approval of the loans or grants· Executed all external communication positioning and strategic development to increase brandawareness and engagement with the Alberta technology community, increasing new online contactconversion · Executed yearly award event by managing several vendors, stakeholders, award judges, andinternal team with a full communication plan supported by marketing collateral· Organized and planned yearly conference by managing and negotiating contracts, vendoragreements, marketing consultants, budgets, and internal and external stakeholders, supported bya paid and organic marketing and communications plan. Developed, deployed, and managed aSponsorship framework for the conference, securing seven sponsors, transitioning the conferenceinto a profitable event· Successfully planned and followed through on in-person and online events by creating and utilizingstakeholders, partners, and leaders in the technology community, positioning the organization tomatch goals and outcomes set out by the CEO· Advised clients of the organization with marketing planning and strategy to assist with start-up andsmall business marketing activities to best position each client with marketing and communicationgoals· Successfully negotiated four community partnerships to increase brand reach for the organizationand benefit organizational goals and initiatives.

· Produced branding, written, and visual content for both print and online mediums, includingnewsletters, advertising, webinars, email campaigns, videos, and social media with Adobe CS6,maintained and coordinated all website content, updates, product launches, and lead generation· Executed and launched two go-to-marketing strategies for new products through full marketresearch, creating and establishing product position, SWOT analysis, proposal and launch strategy,complete creation of all product assets, and content to support a launch, and KPI analysis andmonitoring to ensure measurable success· Setup, maintained, and managed the Lim Geomatics Pardot account for all email campaigns,engagement studio drip campaign development, email templates, landing pages, client listsegmentation, lead generation, and prospect management, and launched email drip campaignsincreasing new leads by 1500% within three weeks· Created and executed yearly and quarterly company marketing strategies for the 2019 and 2020calendar years. Reworked, heightened, and maintained consistency for the Lim Geomatics brand,introducing brand marketing to the organization's marketing strategy· Provided project coordination, management, and logistical support for internal and externalmarketing communication initiatives calendar years· Created and managed all social media scheduling and planning with an increase in onlineengagement by over 1,200%. Actively executed creative campaigns, event coverage, brandawareness, product lead generation, and educational product videos through YouTube.

Director, Marketing and Communications Portfolio

Calgary, Canada Area

· Produced written and visual content for both print and online, including newsletters, advertising, and social media with Adobe CS6· Created and managed all social media scheduling and planning, maintained and coordinated all website content· Provided project coordination, management, and logistical support for internal and external marketingcommunication initiatives· Increased social media engagement by over 800% within creative and recruitment campaigns, eventcoverage, and brand awareness promotion· Presented KPI reports to the executive team with PowerPoint visuals and verbal communication, collaborated with operations team, developers, and vendors to deliver successfully on internal and external projects· Assisted in recruitment as a brand ambassador to the organization, as well as managed the onboarding process of new employees· Handled and coordinated major company events, such as seminars, annual client and holiday parties, and team building activities.

As a hospitality server in a fast paced food and beverage environment, I kept a strong focus around building clientele by offering above average levels of service and customer experience.

Calgary, Alberta

· Executed on marketing leadership through designing, implementing, and managing campaigns, leading marketing solutions from concept to completion for a variety of industries; fitness and personal training, chiropractic, holistic medicine, construction, pet accessories, men’s apparel, as well as real estate· Lead targeted strategies through digital marketing, social media, business to customer marketing strategies, and financial forecasting thorough requirements gathering from client and stakeholders· Worked in a highly agile environment to have weekly check-ins, adaptability to new requirements, changes, or adaptations to ensure successful delivery on projects· Conducted market research and analysis for small businesses to effectively understand target demographics within the Calgary market to align client brands with desired markets to forecast the opportunity for brand reach· Developed brand identity for several companies, along with creating brand assets to support effective communication through content, visual graphics, and digital channels · Built and executed customized marketing initiatives for clients aligning with unique goals to impact and achieve identified outcomes.

Calgary, Canada Area

· Worked with a community of professionals to understand the voice, brand, and mission of Otahpiaaki toeffectively reach a local and national audience· Organized, managed, and delivered Otahpiaaki’s story, writers, and contributors to formulate an issue ofWIOT magazine that reached over nine provinces across Canada· Managed, organized, and executed a showcase fashion week to ensure all external stakeholders wereconnected with appropriate audiences and media· Created, managed, and executed a social media campaign to bring brand awareness by increasing socialmedia followers and engagement by 217%· Led outreach to sponsors for event funding, developed pre-event promotions, and coordinated volunteers· Built relationships within the Indigenous community to highlight their stories, voices, and the reconciliation work Otahpiaaki’s mission is founded on to bring to a local, as well as national reach.

As a hospitality server in a fast paced food and beverage environment, I kept a strong focus around building clientele by offering above average levels of service and customer experience.

As a hospitality server in a fast paced food and beverage environment, I kept a strong focus around building clientele by offering above average levels of service and customer experience.

As a hospitality server in a fast paced food and beverage environment, I kept a strong focus around building clientele by offering above average levels of service and customer experience.

As a sales associate, I was responsible for meeting and exceeding personal sales quotas along with maintaining required expectations of exceptional customer service. I provided exceptional customer service with the goal of developing a loyal customer base. Responsible for visual merchandising and product display. I managed both the sales process along with cash management, as well as consistently maintained top 3 status in sales on a weekly and monthly basis.

· Took leadership of developing sale targets, scheduling, and managing sales quotas.· Successfully managed a team of 12 sales associates to meet or exceed quotas.· Supervised inventory and visual merchandising for the location; ordered necessary materials and products to meet company standards, as well as managed a team of 4 operations staff.· Reported to management on a daily and weekly basis, with both written and teleconference meetings.· Succeeded in increasing sales by 12% over the previous year.

Bachelor Of Business Administration (Bba), Marketing

Minor concentration: Entrepreneurship and Social Innovation

Diploma, Fashion Business And Creative Arts