As a beer lab, our mission is to use the science of beer to build community, educate beer drinkers, and create the highest-quality beer possible. Beyond bringing people into our taprooms for a delicious beverage, we are deeply involved in our local Durham/RTP community, assisting and contributing to both STEM and community-minded projects and organizations. The core values of our company are to build community, to create happiness, & to be customer focused in all that we do.I lead the… Show more As a beer lab, our mission is to use the science of beer to build community, educate beer drinkers, and create the highest-quality beer possible. Beyond bringing people into our taprooms for a delicious beverage, we are deeply involved in our local Durham/RTP community, assisting and contributing to both STEM and community-minded projects and organizations. The core values of our company are to build community, to create happiness, & to be customer focused in all that we do.I lead the charge on many of our community-minded projects, oversee both of The Glass Jug's taprooms (RTP & Downtown Durham), manage the company's financials, HR, and business operations. Show less

I managed relationships and grew accounts at Zift Solutions, a startup and world leader in channel marketing software. My experience at Zift includes:Account growth- I was the only account manager at Zift when I started, managing roughly $700,000 in annual revenue. We grew existing accounts and gained many new ones in the two years I spent at Zift. When I left, there were three times as many employees, including four account managers, each managing roughly $1.5 million annually… Show more I managed relationships and grew accounts at Zift Solutions, a startup and world leader in channel marketing software. My experience at Zift includes:Account growth- I was the only account manager at Zift when I started, managing roughly $700,000 in annual revenue. We grew existing accounts and gained many new ones in the two years I spent at Zift. When I left, there were three times as many employees, including four account managers, each managing roughly $1.5 million annually. Channel Marketing Strategy- For my customers to be successful users of our software, they needed a solid channel marketing strategy. Zift was in a unique position of seeing the successes and failures of many of the world's best channel marketing companies. I was able to enhance my customers' success by providing expert guidance based on these leading-edge best practices. I improved customers' programs by guiding them on how to best work with their partners (what entices, motivates & works for them) and how to put together successful marketing campaigns, programs and tactics designed specifically for use through the channel.Business and software directionIn this startup environment, I was able to help shape the direction of the company and product. As an account manager, I touched a much broader number of aspects of the business than the average person. I was able to provide my unique perspective to our leadership team as they determined the direction that would best position us for success. Many of my proposals were met with great success upon entry to the market.Note: Please do not take the numbers here as valuations for Zift as a company. They are not reflective of all Zift revenue. Show less

Gained significant experience in the multitude of ways social media can be tied to both web success and business success today as well as insight into how it will be measured by elite industry leaders tomorrow. Generated revenue for Argyle Social using a consultative and question-based phone sales model. Worked with in-bound leads and prospected new potential clients.

Project leadership. Led accounts and managed projects including: PR plans, events, product launches, social media strategy, media relations, media training for clients, client reporting, creation of websites and video production. I also played a crucial role in attaining the firm’s largest social media project to date valued at $200,000.Writing. Content creation was a huge part of my job, and I wrote articles, product descriptions, news releases, media announcements, direct mail pieces,… Show more Project leadership. Led accounts and managed projects including: PR plans, events, product launches, social media strategy, media relations, media training for clients, client reporting, creation of websites and video production. I also played a crucial role in attaining the firm’s largest social media project to date valued at $200,000.Writing. Content creation was a huge part of my job, and I wrote articles, product descriptions, news releases, media announcements, direct mail pieces, newsletters and a wide variety of internet content including blogs, website and social media content. I also wrote presentations to be given by executives to a large range of audience sizes and demographics.Digital. Developed scalable social media plans implemented for Valpak, Great Clips and Fibrenew Inc. Launched blogs, Facebook, Twitter and YouTube campaigns as well as client education programs. Press. Generated more than 200 million views in media coverage for clients including coverage in the Wall Street Journal, USA Today, the Associated Press, key trade magazines, local news and blogs. Show less

Created and maintained a blog. Simply Beginning has received nearly 30,000 pageviews and has been praised by the Wedding Channel, Wedding Bliss Lane, On the Go Bride, Etsy Wedding and others via blogs and Twitter.

Helped develop a development and fundraising plan as well as a brand positioning strategy. Volunteered with the organization to get the ball rolling on implementation.

Assisted owner in first PR efforts the company ever made. Wrote two press releases and helped build a network of journalists to contact.

Worked with communications department to improve communications with parents and students in the system. Managed direct mail campaigns and presentations to senior officials.