Katy Dajnowski Email & Phone Number

Minneapolis, Minnesota, United States

Senior Art Director for the pets, baby, essentials, & grocery categories for KNOCK Inc's client, Target, as well as Target Optical and Lens Crafters (both are divisions of Luxottica), Children's Theatre Company, Planned Parenthood, & Plato's Closet.• Art direct lifestyle and product photography and video shoots in Minneapolis, New York, and Los Angeles.• Create mood boards, design concepts, sketch illustrations to prove concepts, present work to clients and associates.• Select and manage talent, studios, and collaborators including photographers, models, stylists, hair and make-up artists, photo shoot locations, digitech, retouchers, set builders, lighting specialists, and crew.• Mentor new and entry level art directors, designers and interns. Train, teach, and provide ongoing direction.

Minneapolis, Mn

Art Director for the apparel & accessories, kids, baby, home decor, and beauty categories for KNOCK Inc's client, Target as well as Luxottica/Target Optical, BĒT Vodka, and HONOUR Coffee.• Create graphic design work, produce presentation decks, and plan photo shoots.• Create custom content for omnichannel applications including in-store graphics, online advertising, and social media.

Founded the Minnesota Chapter of Chamber of Mothers, a bipartisan non-profit organization focused on maternal health, affordable childcare, and government subsidized paid family leave. I am a facilitator for quarterly meetings and events, uniting mothers as advocates to create a better America!

Created a presentation deck template designed as a tool for women to encourage their employer to improve the paid parental leave policy

Minneapolis, Minnesota, United States

Instruct yoga, leading students through a 60-minute power vinyasa class. Create a welcoming environment, practice gratitude, and build community, acting as a leader and mentor to hold space for students, helping them grow in their yoga practice. Verbally coach the class through breathing techniques and physical postures, giving clear, concise direction while promoting safe alignment. Support the individual needs of each student with customized instruction and guidance, ensuring accessibility and inclusion so everyone can have a positive experience on their mat.

Minneapolis, Minnesota

• Creative directed lifestyle campaign photography shoots. Created mood board, provided on-site art direction, location scouting, wardrobe styling, and selected photographer, models and artists to represent each brand• Presented creative business solutions to executives, partners and shareholders from in and outside the company• Managed an in-house creative team of 5 marketing associates, emphasizing connection, collaboration, efficiency, productivity and follow-through• Recruited and hired talent, conducted interviews, trained new team members both in and outside of the marketing/creative department, provided mentorship and leadership in a cross-functional team environment• Launched national and international lead generation initiatives, digital marketing strategies, and business growth opportunities• Led brand presentation pitches for existing and potential clients, presenting in-house lines and new private label brands• Developed and executed entire company trade show strategy both creatively and from a business stand point. Decided which trade shows to exhibit, art directed the booth look and feel, managed the booth builders and other external partners and internal staff, and launched pre-show marketing initiatives to generate leads and increase ROI

Minneapolis, Minnesota

• Art Directed lifestyle and product photography shoots for 7 brands in collaboration with CEO (who functioned as a Chief Creative Officer/Creative Director). Created mood board, provided on-site and remote art direction, location scouting, wardrobe styling, and selected photographer, models and artists to represent each brand, from in-house brands to private label lines• Presented creative business solutions to executives, partners and shareholders from in and outside the company• Managed an in-house creative team of 5 marketing associates, emphasizing connection, collaboration, efficiency, productivity and follow-through• Spearheaded a summer internship program to give an entry level graphic designer the experience of working at an in-house agency, collaborating with creative team members, and work alongside different departments in the company to achieve common goals• Created brand presentation pitches for existing and potential clients, both for in-house lines and new private label brands• Executed and presented revenue-generating marketing initiatives, including celebrity product placements and partnership deals• Managed the company's trade show presence at dozens of annual local, national, and international expositions around the world. Worked with a team to design entire booth look & feel. Managed on-site production of the booth set-up and take down, collaborating with external partners including booth builders, printers, staff and sales representatives• Served as an international representative for the company at anywhere from 4 to 12 trade shows and expositions annually in which conversational Spanish language was used when needed• Negotiated with international vendors to secure quality goods at an affordable price, from point-of-purchase items, to marketing materials, to expo booth builds

Minneapolis, Minnesota

• Developed and launched 5 new brands, from logo design to entire creative look and feel• Created 7 custom illustrations for advertising campaigns• Created over 50 point-of-purchase displays including in-store signage and product displays• Designed product packaging including eyeglass cases, accessories cases, cleaning cloths, and custom boxes• Designed over 100 products, printed materials, websites, social media, email blasts, trade show booths, retail store items, and more• Served as a national representative for the company at 4 trade shows annually to meet with key accounts and press contacts

Eden Prairie, Minnesota

logo design, brand development, illustration, marketing materials, packaging design, website design.

Bachelor Of Fine Arts, Graphic Design Major, Spanish Minor

Activities and Societies: AIGA UW-Stout Student Chapter - Vice PresidentSemester Exchange - Wanganui School of Design, Wanganui, New Zealand

Wanganui School Of Design - Wanganui, New Zealand, Graphic Design Programme

Courses Taken: Illustration, Graphic Design, Photography, History of Graphic Design