Katy Hibler Wiggins Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

Greater New York City Area

- Defined seasonal promotional calendar strategy for both desktop and mobile commerce through partnership with senior merchant leads, senior store partners, marketing analytics team, and marketing tactics teams (email, affiliate, SEO, SEM, site merchandising, digital, social, and offline media). Leveraged historical event performance, competitive tracking and gap-analysis to ensure promotional calendar and tactical support would create demand required to exceed sales plan- Responsible for… Show more - Defined seasonal promotional calendar strategy for both desktop and mobile commerce through partnership with senior merchant leads, senior store partners, marketing analytics team, and marketing tactics teams (email, affiliate, SEO, SEM, site merchandising, digital, social, and offline media). Leveraged historical event performance, competitive tracking and gap-analysis to ensure promotional calendar and tactical support would create demand required to exceed sales plan- Responsible for driving omni-channel sales and cross-channel migration through optimization of marketing messages across desktop, smartphone and tablet - Team lead on managing competitor tracking during key market share events. Leveraged findings to identify emerging technologies and trends within the retail space - Partnered with cross-functional teams to identify areas of opportunity for testing, define KPIs for each test, implement testing plan and leverage metrics to influence future strategic recommendations - Presented seasonal strategies to macys.com executive leadership team and facilitated action-items coming out of these meetings - Responsible for ensuring accuracy and consistency of all materials presented to senior leadership team - Reported into VP of Merchandise Marketing. Managed team of 2 direct reports Show less

Greater New York City Area

- Lead in defining key objectives for all homepage messaging (desktop and mobile) to protect and grow individual FOB sales while simultaneously driving total site sales - Marketing strategy lead stakeholder on mobile enabled web migration project. Objective of project was to optimize mobile navigation, improve speed and performance, and increase marketing real-estate to drive incremental mobile conversion and sales - Key stakeholder in launching digital coupons to drive omni-channel… Show more - Lead in defining key objectives for all homepage messaging (desktop and mobile) to protect and grow individual FOB sales while simultaneously driving total site sales - Marketing strategy lead stakeholder on mobile enabled web migration project. Objective of project was to optimize mobile navigation, improve speed and performance, and increase marketing real-estate to drive incremental mobile conversion and sales - Key stakeholder in launching digital coupons to drive omni-channel sales and track marketing effectiveness of digital media placements- Assisted in creation of email, SMS and APP acquisition strategy. Key stakeholder for the following acquisition projects: launch of collection of email and phone numbers at POS in store; optimization of welcome messaging post acquisition; testing effectiveness of leveraging various offers and onsite marketing assets to drive acquisition; partnering with offline media team to leverage print and TV to message SMS opt-in short code and APP downloads- Managed relationship with macys.com top selling vendor and created marketing plan to launch a new Macy’s exclusive brand for that vendor - Responsible for creation of all presentations and documentation for internal strategic reviews of the marketing calendar - Ensured accuracy of onsite marketing assets from inception to live on site - Stakeholder in marketing pipeline optimization process focusing on areas to improve efficiency & accuracy in execution of marketing campaigns. Awarded “Make Magic Through Teamwork” Annual Support Award for contributions to this task force- Reported into Director of Sitewide, International and Customer Contact Strategy. Managed 2 direct reports. One direct report promoted within a year of joining team Show less

Greater New York City Area

- Managed ongoing seasonal updates to marketing calendar and distributed calendar to key stakeholders fielding any questions on execution - Assisted in preparing all documentation for quarterly and monthly internal calendar reviews - Managed brief creation and asset management for the following: desktop homepage, sitewide emails, triggered email communications, mobile enabled web homepage, APP homepage, and SMS push/rebound communications - Reported into Senior Manager of Sitewide… Show more - Managed ongoing seasonal updates to marketing calendar and distributed calendar to key stakeholders fielding any questions on execution - Assisted in preparing all documentation for quarterly and monthly internal calendar reviews - Managed brief creation and asset management for the following: desktop homepage, sitewide emails, triggered email communications, mobile enabled web homepage, APP homepage, and SMS push/rebound communications - Reported into Senior Manager of Sitewide Marketing Show less

Greater New York City Area

- Managed primary relationships with key client contacts and stakeholders - Created integrated advertising solutions that incorporated agency products and services as well as targeted media - Worked directly with media partners to develop customized advertising proposals to meet client needs while simultaneously driving agency revenue - Supported New Business Sales Team through research and competitive analysis- Presented performance metrics to validate ROI of client spend and… Show more - Managed primary relationships with key client contacts and stakeholders - Created integrated advertising solutions that incorporated agency products and services as well as targeted media - Worked directly with media partners to develop customized advertising proposals to meet client needs while simultaneously driving agency revenue - Supported New Business Sales Team through research and competitive analysis- Presented performance metrics to validate ROI of client spend and secure future media/product investments Show less

Greater New York City Area

- Supported team of Account Directors in executing digital media plans from point-of-sale to completion - Analyzed performance metrics of all client media plans identifying opportunities to optimize campaigns - Managed multi-faceted client projects ensuring appropriate resources were assigned and that all projects were successfully delivered on time and within budget

Greater Atlanta Area

- Served as primary contact for all day-to-day advertising placements- Maintained and distributed account information including briefs, client history documents, conference reports, etc.