• Produce advertorial copy covering a wide range of topics for Cosmopolitan, Esquire, HGTV Magazine, Men's Health, Popular Mechanics and Women's Health• Recent full-page campaigns include Olay for Cosmopolitan and Secret for Women’s Health• Proofread ad copy for additional Hearst titles including Elle, Harper's Bazaar, Runner's World and Seventeen

• Oversee all marketing, social and ad content for Our Cellar, Moët Hennessy's DTC e-comm platform • Work closely with creative team to produce copy for brand campaigns, website updates, emails, social media, packaging and more• Key stakeholder in brand development and launch; continue to evolve brand voice, strategize site design/functionality and champion product storytelling

• Produce a variety of multichannel marketing copy for this high-performance haircare brand, includingtaglines, product descriptions, emails, blog posts, social media captions, retail displays and packaging• Develop ownable messaging strategies for new collections, product launches and brand milestones

Over the past decade-plus, I have provided editorial and marketing services for clients in industries including beauty, beverage, fashion, fitness and tech. My highlight reel:• I've developed in-store activation materials for Alterna Haircare • I’ve crafted pithy, persuasive marketing copy for brands like Esquire, National Geographic and Tarte• I’ve written editorial features for leading print magazines, including Billboard, Cosmopolitan and Elle• I ghostwrote a popular nonfiction book, published via Penguin Random HouseCurrent clients: Alterna Haircare, Esquire, Men’s Health, Midtempo Magazine, Our Cellar by Moët Hennessy, Popular Mechanics, Tennessee Tourism, Women’s HealthPast clients: Billboard, Burn Boot Camp, Chico's, Cosmopolitan, Coveteur, Elle, Express, Glamour, Men's Journal, Nashville Lifestyles, Nashville Scene, National Geographic, People, PureWow, Racked, Refinery29, Rolling Stone Country, Runner's World, Self, Seventeen, Tarte, Teen Vogue, The Outrage, The Zoe Report, Yoga Journal

• Wrote and oversaw copy updates for all marketing emails, landing pages, Amazon PDPs, packaging, user manuals and app UX/UI• Provided advertising support for social media, print, video, traditional and programmatic assets• Worked closely with creative director to plan and execute editorial calendar• Created and maintained in-house style guide

• Developed, produced and managed commerce content for ETonline.com, a leading entertainment news brand that averages 30 million monthly unique visitors• Analyzed SEO, content growth and engagement data to inform production of topical and evergreen content• Forecast and monetized style, entertainment and streaming trends via affiliate partnerships• Collaborated on company-wide efforts and goals with product development, engineering, growth/engagement, business intelligence and partnerships teams

• Oversaw all B2B and B2C copy that flows through this international entertainment enterprise, best known for producing the hit HGTV series Property Brothers • Developed targeted marketing campaigns for show premieres, book launches, product lines and special appearances by TV personalities Drew and Jonathan Scott• Wrote copy for social accounts with 10M+ combined followers, ad copy for magazines with 1M+ circulation, newsletter copy and scripts for video content • Collaborated with social, production, licensing, product development, publicity and creative teams to fulfill marketing and editorial commitments to strategic partners• Developed the brand’s editorial calendar with a balance of trending and evergreen content • Conceptualized, designed and wrote all UX copy for several fan- and consumer-focused digital properties

• Produced daily video content for Rated Red, a digital media network targeting Heartland millennials• Launched and maintained RatedRed.com, publishing and writing copy for up to 15 daily videos as well as coordinating livestreams of concerts and music festivals• Booked on-camera interviews with artists like Florida Georgia Line and Jake Owen• Helped build the brand from scratch into a platform with 2M+ Facebook followers

• Top edited, researched and proofread all copy for Nashville Lifestyles magazine• Wrote cover stories and launched High Note, a monthly music feature spotlighting local artists, songwriters, producers, venues, festivals, exhibits and events• Spearheaded the annual Music Issue and booked artists for its accompanying live music showcase • Produced “The Attic Sessions” video series with rising acts like Old Dominion, Caitlyn Smith and Judah & the Lion

• Edited all print and digital content for the world’s best-selling young women’s fashion magazine, maintaining the brand’s voice and in-house style across multiple platforms • Coordinated each issue's production schedule and worked with editors across all departments to streamline the daily workflow• Wrote monthly cover lines, table of contents and display copy• Drafted press releases and official statements for major media outlets• Managed the copy department’s budget, expenses and freelance staff

• Edited all editorial, ad and digital content for the world’s best-selling women’s magazine• Wrote print and web stories on pop culture, music, fashion, dating, health, fitness and beauty; many were syndicated by sites like Yahoo! and MSN • Used InCopy and InDesign to edit text, display and design elements • Edited, researched and contributed to hardcover brand extensions, including Cosmo’s Official Cocktail Book• Fun fact: My story about gross-smelling perfumes was turned into a $1,000 question on "Who Wants to Be a Millionaire?" (The guy won.)

• Managed all editorial and production functions of the now-defunct quarterly journal College Teaching, from selecting each issue’s content to producing galleys to approving blue lines • Produced and directed cover photo shoots • Proofread galleys for five other in-house journals

• Copy edited and fact-checked all staff and wire articles, from feature stories to breaking news, for this eastern Pennsylvania local newspaper• Designed news pages of all types with text, photos and graphics

• Copy edited and fact-checked all staff and wire articles, from feature pieces to breaking news, for this central Pennsylvania county newspaper• Designed news pages of all types with text, photos and graphics