Katy Lindsey Email & Phone Number

Nicosia, Cyprus

Louisiana, United States

- Provide copywriting, social media management, email marketing, and digital advertising management services for brands in a variety of industries- Provide event management support for nonprofit organizations- Provide ghostwriting services on articles featured in California Business Journal, Nasdaq.com, Grit Daily, and CEO Weekly- 104% YoY increase in CVR, 62% YoY increase in transactions, and 48% YoY increase in revenue (time period: June 2021 - June 2022) following website redesign for a national health and wellness brand. Led a team of IT specialists who implemented my design, copy and overall UX changes to website- Grew Pinterest impressions 103% (203.4k), with 15% (3.22k) increase in engagements and 104% (184.1k) increase in audience size in first 90 days of management, with impressions peaking at 1.5 million in first 5 months of management- 1,150% ROI across four months of email marketing campaigns

East Ridge, Tennessee, United States

- 83.9% improvement in student proficiency from Spring 2023 to Spring 2024 benchmark tests- Plan and deliver engaging English lessons to 4th-grade students focusing on language skills development, reading comprehension, and writing proficiency- Utilize curriculum material to design and improve upon lessons and incorporate vibrant visuals and materials created with Canva- Proactively engage with parents, establishing effective communication channels to ensure collective support for student success

Chattanooga, Tennessee, United States

- Effectively delivered lessons across various subjects for middle and high school students, ensuring continuity in the absence of regular teachers.- Adapted teaching methods to accommodate diverse learning styles and effectively engage students in the learning process.- Managed classroom behavior and maintained a positive and respectful learning environment conducive to academic success.- Collaborated with school staff to implement lesson plans and support the overall educational objectives of the class.

- Drove 52% increase YoY in student Intent to Enroll (ITE) sign-ups through email marketing channel- Strategized, A/B tested, and implemented new email marketing copy for Spring, Summer and Fall 2023 college enrollment cycles- Wrote and edited thought leadership articles, press releases, blogs, marketing emails, social media posts, video scripts, and more for company as well as the higher education industry- Collaborated with graphic designer to update landing page copy and layout, improving UX- Wrote internal company brand guidelines and product terminology

- Support the Lead Instructor in delivering engaging applied lessons within a live online medium. - Guide students to achieving their goals through supportive coaching and timely feedback on assignments and projects.- Support student learning through tutoring and office hours.

Baton Rouge, Louisiana Area

- Created and managed all company social media, print and digital advertising, email marketing, internal newsletter, company graphics, indoor and outdoor store signage, and other misc. marketing collateral- Photographed and edited new products, wrote product descriptions, and uploaded to company website- Coordinated with C-Suite executives to develop quarterly marketing plans & execute strategy according to timetables

Glasgow, United Kingdom

- Generated new business by designing and creating proposals and for potential clients- Generated company databases used for email marketing campaigns, inbound sales initiatives, and liaisons with high-profile domestic and international clients- Managed company blog, writing and editing digital copy in accordance with SEO strategies- Aided in creation of new company website, provided technical WordPress and basic HTML support for upper management, and developed SEO marketing strategies to expand the company brand - Supported PR strategy by writing and editing press releases and designing pamphlets and newsletters for relevant industry events and exhibitions - Assisted managers in researching and applying for various industry awards on behalf of the company, securing “Business of the Year” awards for two notable national ceremonies

Baton Rouge, Louisiana Area

- Moderated nationwide market research surveys, coded and analyzed data in Microsoft Excel for marketing professionals in the Department of Marketing - Developed target market profiles to be used in an undergraduate marketing course and edited social media content for LinkedIn and Facebook accounts - Researched and created a database of academic articles for various industry research projects - Coordinated data collection using Slack designed to capture consumer behaviors based on customer participation levels for a nationwide marketing research study

Denham Springs, Louisiana

- Increased social media engagements by creating digital content, managing scheduling, and maintaining Facebook, Instagram, Snapchat, and Twitter social media accounts- Tracked and analyzed web analytics utilizing Google Analytics, HootSuite, and Facebook Ads to recommend proactive adjustments to strategies- Photographed state-wide tournaments and local practices for social media and PR purposes; edited photographs and marketing materials utilizing Adobe Photoshop and InDesign

Master Of Science - Msc, International Strategic Marketing

My dissertation proposed primary research into customer engagement on social media and discusses how this engagement could best be.

Bachelor Of Science - Bs, Business Administration, Concentrating In Marketing, 3.6 Gpa

Activities and Societies: Pi Sigma Epsilon - Beta Xi Chapter- Formulated a cohesive and creative marketing plan for a start-up online.

Bachelor Of Arts - Ba, Mass Communication, Concentrating In Digital Advertising, 3.6 Gpa

Activities and Societies: Louisiana State University Advertising Federation- Gained an in-depth knowledge of Simmons OneView - Learned.