As a member of the Genetic Sciences Division North America Regional Marketing Team, I served as the lead sales enablement manager focused on the following:- Planning lead for all aspects of the Americas Commercial Meeting for GSD. Executed all content/agenda/session specifics, on-site logistics and 350+ attendees.- Spearheaded the implementation of our new content management tool, Seismic, across NA for GSD.- Data science liaison for the division, partnering and bridging the gap between sales, data science and sales ops. - GenAI sales enablement: spearheading the use of AI and how it can accelerate and enable the sales force.- Stood up streamlined reporting process to more easily roll up data reporting and have better visibility into our funnel health.

As a member of the BID Business Transformation Office, I served as the lead program manager strategically supporting the Biosciences marketing function.- Drove the Biosciences digital go-to-market transformation initiatives.- Partnered with corporate, e-business and other digital functions and stakeholders to scope, plan and execute various multi million dollar transformation initiatives prioritized by the executive leadership team. - Developed and drove cross functional operating mechanisms and standardized reporting that feeds strategic leadership conversations and decisions regarding Biosciences digital initiatives.

As a member of the BID Global Marketing Operations team, I optimized structure, frameworks, and processes that accelerate productivity and established effective ways of working across the BID Marketing organization.- Strategic project management. Collaborated with senior marketing leaders and executives to project manage high priority go-to-market initiatives that span across the division.- Managed 3rd party strategic partner relationships, such as Sirius Decisions/Forrester and Gartner.- Drove effectiveness of New Product Introduction process. Created infrastructure and processes to enable global visibility and alignment to new product launches, ensuring a best in class customer experience. - Planned, coordinated and executed division operating mechanisms (leadership F2F, Town Halls, XBRs, etc).

- Agile Marketing & Workfront Implementation. Led the division through a new way of working by creating best in class custom trainings and resources allowing us to scale from 4 to 26 marketing teams in less than one year, enabling cross functional collaboration, iterative learning and data-driven decision making.- Drove various cost saving initiatives across the division, including the centralization of events and 3rd party email negotiations.- Streamlined the management of 3rd party emails into Workfront, allowing for ease of communication between vendor and business partner, cohesive performance reporting and visibility into use by BU.- Plan, coordinate and execute all division operating mechanisms (team meetings, marketing reviews, leadership face to face meetings, Global Marketing Summit of 200+ global attendees, etc).

- Directly supported over 300 sales representatives across North America, providing them with account specific marketing support necessary to drive ROI.- Streamlined and solely managed an intranet site that allows sales representatives to request account specific marketing across all workflows.- Supported over 580 sales representative seminars/events in 2014-2015 with an associated value of over $16M and over 4,450 event leads.- Created monthly dashboards to report leads, opportunities and revenue regularly to senior leadership. - Worked closely with various teams and external vendors to create new marketing collateral, coordinate timely event fulfillment and deploy targeted, account specific emails for all sales representatives across NA Region. - Led our team through a Kaizen event on the sales event request process which resulted in an 88% decrease in marketing process time per event (1,063 hrs/yr) and a 92% decrease in sales representative process time per event (1,950 hrs/yr).

Our mission is simple: to find a cure for PDCD. 1 in 40,000 children is born with PDCD; genetic medicine, combined with standards of care, small molecule therapy, and early diagnosis, will give them a fighting chance. Our work will help advance research for AAV9 genetic medicine, which is currently the best hope for PDCD and other neurodegenerative diseases.

As a member of the SEO team, I utilized multiple resources, such as Open Site Explorer and other Moz related tools to evaluate websites based on client requirements. • Negotiated with webmasters around the world to secure advertisements for large corporate clients under strict, time sensitive deadlines. • Created long lasting, beneficial relationships and utilize CRM software, such as Buzzstream, to log and track these relationships. • Practiced white hat SEO strategies and increased rankings through various link-building techniques with the use of tools such as Ontolo and Streak. • Continually research and study SEO and SEM behavior for different industries including, but not limited to, keyword research, algorithmic ranking parameters, website popularity and traffic analysis.