Katy Minahan Email and Phone Number
Katy Minahan work email
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Katy Minahan personal email
Results driven business and marketing professional with over 15 years of B2B and consumer experience. Proficient at strategic planning, growing and sustaining market share, campaign development and execution utilizing integrated strategies. Effective leader and manager with proven cross-group collaboration skills that drove enthusiasm and buy-in from multiple product groups, partners and field sales.Extensive advertising agency experience (agency and client side) along with strong communication, analytical, product management and project management skills. Core Competencies: Strategic PlanningDigital Marketing & AdvertisingBudget & Revenue ManagementContract NegotiationBrand DevelopmentChannel Investment ProgramsBusiness DevelopmentStrong Analytical SkillsProficient Problem Solver
Kilows
View- Website:
- kilows.com
- Employees:
- 5
- Company phone:
- 0124 415 8000
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Kilows
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Sr Product Marketing ManagerMicrosoft Jul 2023 - PresentRedmond, Washington, UsDevelop and lead Surface lifecycle management solutions messaging and positioning to commercial customers through sales and channel. -
Sr Marketing ManagerMicrosoft Mar 2021 - Feb 2023Redmond, Washington, Us• Shaping the next generation of the MS cloud (Azure, MW and Dynamics) FY22 incentive program with direct and indirect partners.• Program management and support for the FY22 SureStep cloud ambassador program with key direct, indirect and telco partners to drive readiness and enablement through the channel for Azure, MW and Dynamics.
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Sr Channel Program ManagerMicrosoft Aug 2013 - Mar 2021Redmond, Washington, UsLead global OEM channel investment programs with corp and field to drive business and channel growth through investment programs and co-investment planning and execution.
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Sr Marketing ConsultantMicrosoft 2010 - Aug 2013Redmond, Washington, UsDrove field and channel readiness for datacenter and cloud offerings. Developed new "Insiders" program to capture feedback for product and dev teams from top field performers.Developed and implemented the Live@Edu breadth campaign pilot for the LATAM market. Campaign integrated web, email and telemarketing to drive enrollment and usage in unmanaged accounts over an eight week period- Adjusted strategy based on KPIs to optimize results - Developed prescriptive FY12 playbook and Sharepoint “campaign in-a-box” for global roll out
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Cloud Computing Business OwnerAdvaiya 2009 - 2010Strategic Consulting, including business plan & sales strategy development.• Consulted with Microsoft Corporation to develop marketing strategy and materials to drive awareness and adoption of their cloud computing offerings to each customer segment and industries strategic to the “deskless worker” offerings• Collaborated closely with Microsoft field and partners to gain insight on customers’ needs and objection handling when considering cloud computing options along with the needs of the Microsoft cloud computing partners• Managed the growth, profitability and sustainability of the cloud computing business • Managed staff of subject matter experts and program managers in Kirkland office and India Key Accomplishments• Drove increased revenue and developed new work streams
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Sr. Marketing ConsultantMicrosoft 2007 - 2009Redmond, Washington, UsOffice Live Product GroupTeam lead on the planning, launch and management of the first online affiliate program for Office Live Small Business (OLSB) Evaluated and managed affiliate program collaboration, development of incentive packages, program reporting and scorecard of affiliate vendorCollaborated with Microsoft legal and privatization groups on program compliance in USA and international markets Collaborated with team leads from breadth partner channel group to develop strategy and execution for adoption of OLSB Affiliate programManaged day-to-day business with key OLSB OEM partners: tracked program metrics, tested new market tactics, grew existing programs by adding more products and driving programs into new marketsOversaw development of online campaign materials for various channel programs with advertising agencies ensuring branding and messaging were on target Key AccomplishmentsDeveloped the fastest growing partner channel for Office Live customer subscriptionsThe OLSB affiliate program became the fastest growing program within the affiliate vendor networkThe OLSB affiliate program was top performing affiliate program at MicrosoftThe OEM partner program and OLSB affiliate program were leveraged by international subsidiaries
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Sr Product MarketingMicrosoft 2004 - 2007Redmond, Washington, UsLed the strategy and development of the first field sales readiness program and campaign for the newly formed Unified Communications Group (Exchange, Live Meeting, Office and Communicator)Collaborated with global enterprise field sales teams to drive product and campaign awareness Managed agency vendorsManaged execution of program including scheduling, tracking and performance metricsManaged global road show to drive increased awareness of program and messaging Key AccomplishmentsField sales and international leads readily adopted the UC program The UC Sales Readiness Program drove increased product revenue
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Product ManagerMicrosoft 2000 - 2004Redmond, Washington, UsBusiness and Marketing OrganizationManaged a $20M+ product business, including the forecasting and management of multi-million dollar annual budgets and the reporting of metrics on every action taken. Utilized focus groups and surveys to measure customer satisfaction.Developed many successful firsts for the Microsoft security business and the growth of customer satisfaction with regard to product security: developed the first Security Resource Kit which was praised by the press, partners and customers - distributed over 400K; developed the first Security Campaign including online and offline marketing to drive security product revenue and increased customer satisfaction, Windows Update subscriptions, partner engagement, event attendance, and field readinessEvaluated, hired and managed vendors and advertising agencies as well as negotiated deals and project fees. Ensured agencies relayed branding and messaging correctly while creating compelling "call to action" in all campaign pieces.Identified and managed engagement of key enterprise partners and press to create synergies that further drove product revenue and available partner, field and customer security resourcesTeam lead on multiple US marketing campaigns and educating international subsidiaries on how to leverage in those markets. Managed cross-group collaboration that successfully drove awareness and adoption of campaigns and resources applicable to each market and customer segment group Drove strategy and implementation of Unified Communications compete campaign while working closely with field which resulted in significant turnover in the enterprise account space Key AccomplishmentsIncreased fiscal year revenues by 45% and customer satisfaction by 40% Team lead on first Microsoft "Go-to-Market" (GTM) campaign. Drove eight successful GTMs and two product launchesConsistently met forecasts and exceeded corporate revenue goals Early Career: Details on Request
Katy Minahan Skills
Katy Minahan Education Details
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Uc Santa BarbaraBa
Frequently Asked Questions about Katy Minahan
What company does Katy Minahan work for?
Katy Minahan works for Kilows
What is Katy Minahan's role at the current company?
Katy Minahan's current role is Storyteller ❘ Product Marketing Strategy ❘ Team Leader.
What is Katy Minahan's email address?
Katy Minahan's email address is ka****@****key.com
What schools did Katy Minahan attend?
Katy Minahan attended Uc Santa Barbara.
What are some of Katy Minahan's interests?
Katy Minahan has interest in Children, Concern Foundation, Art, Cycling, Ronald Mcdonald House, Jude Childrens Research Hospital, Ice Hockey, Non Profit Fund Raising.
What skills is Katy Minahan known for?
Katy Minahan has skills like Product Management, Product Marketing, Strategic Partnerships, Strategic Planning, Go To Market Strategy, Program Management, Enterprise Software, Marketing Strategy, Cloud Computing, Business Development, Strategy, Team Leadership.
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