Katy Minahan Email & Phone Number

Redmond, Washington, Us

Develop and lead Surface lifecycle management solutions messaging and positioning to commercial customers through sales and channel.

Redmond, Washington, Us

• Shaping the next generation of the MS cloud (Azure, MW and Dynamics) FY22 incentive program with direct and indirect partners.• Program management and support for the FY22 SureStep cloud ambassador program with key direct, indirect and telco partners to drive readiness and enablement through the channel for Azure, MW and Dynamics.

Redmond, Washington, Us

Lead global OEM channel investment programs with corp and field to drive business and channel growth through investment programs and co-investment planning and execution.

Redmond, Washington, Us

Drove field and channel readiness for datacenter and cloud offerings. Developed new "Insiders" program to capture feedback for product and dev teams from top field performers.Developed and implemented the Live@Edu breadth campaign pilot for the LATAM market. Campaign integrated web, email and telemarketing to drive enrollment and usage in unmanaged accounts over an eight week period- Adjusted strategy based on KPIs to optimize results - Developed prescriptive FY12 playbook and Sharepoint “campaign in-a-box” for global roll out

Strategic Consulting, including business plan & sales strategy development.• Consulted with Microsoft Corporation to develop marketing strategy and materials to drive awareness and adoption of their cloud computing offerings to each customer segment and industries strategic to the “deskless worker” offerings• Collaborated closely with Microsoft field and partners to gain insight on customers’ needs and objection handling when considering cloud computing options along with the needs of the Microsoft cloud computing partners• Managed the growth, profitability and sustainability of the cloud computing business • Managed staff of subject matter experts and program managers in Kirkland office and India Key Accomplishments• Drove increased revenue and developed new work streams

Redmond, Washington, Us

Office Live Product GroupTeam lead on the planning, launch and management of the first online affiliate program for Office Live Small Business (OLSB) Evaluated and managed affiliate program collaboration, development of incentive packages, program reporting and scorecard of affiliate vendorCollaborated with Microsoft legal and privatization groups on program compliance in USA and international markets Collaborated with team leads from breadth partner channel group to develop strategy and execution for adoption of OLSB Affiliate programManaged day-to-day business with key OLSB OEM partners: tracked program metrics, tested new market tactics, grew existing programs by adding more products and driving programs into new marketsOversaw development of online campaign materials for various channel programs with advertising agencies ensuring branding and messaging were on target Key AccomplishmentsDeveloped the fastest growing partner channel for Office Live customer subscriptionsThe OLSB affiliate program became the fastest growing program within the affiliate vendor networkThe OLSB affiliate program was top performing affiliate program at MicrosoftThe OEM partner program and OLSB affiliate program were leveraged by international subsidiaries

Redmond, Washington, Us

Led the strategy and development of the first field sales readiness program and campaign for the newly formed Unified Communications Group (Exchange, Live Meeting, Office and Communicator)Collaborated with global enterprise field sales teams to drive product and campaign awareness Managed agency vendorsManaged execution of program including scheduling, tracking and performance metricsManaged global road show to drive increased awareness of program and messaging Key AccomplishmentsField sales and international leads readily adopted the UC program The UC Sales Readiness Program drove increased product revenue

Redmond, Washington, Us

Business and Marketing OrganizationManaged a $20M+ product business, including the forecasting and management of multi-million dollar annual budgets and the reporting of metrics on every action taken. Utilized focus groups and surveys to measure customer satisfaction.Developed many successful firsts for the Microsoft security business and the growth of customer satisfaction with regard to product security: developed the first Security Resource Kit which was praised by the press, partners and customers - distributed over 400K; developed the first Security Campaign including online and offline marketing to drive security product revenue and increased customer satisfaction, Windows Update subscriptions, partner engagement, event attendance, and field readinessEvaluated, hired and managed vendors and advertising agencies as well as negotiated deals and project fees. Ensured agencies relayed branding and messaging correctly while creating compelling "call to action" in all campaign pieces.Identified and managed engagement of key enterprise partners and press to create synergies that further drove product revenue and available partner, field and customer security resourcesTeam lead on multiple US marketing campaigns and educating international subsidiaries on how to leverage in those markets. Managed cross-group collaboration that successfully drove awareness and adoption of campaigns and resources applicable to each market and customer segment group Drove strategy and implementation of Unified Communications compete campaign while working closely with field which resulted in significant turnover in the enterprise account space Key AccomplishmentsIncreased fiscal year revenues by 45% and customer satisfaction by 40% Team lead on first Microsoft "Go-to-Market" (GTM) campaign. Drove eight successful GTMs and two product launchesConsistently met forecasts and exceeded corporate revenue goals Early Career: Details on Request