- Adapted desktop interfaces to mobile versions, ensuring seamless usability across devices.- Contributed to and maintained a scalable design system in Figma by developing variables, themes, and over 10 reusable UI components.- Created a comprehensive notification system enhancing user engagement.- Designed empty states and different product features, improving the overall user experience.

- Led end-to-end design process for AI-powered cultural tech startup from UK, transforming B2B concept into B2C mobile application.- Conducted 20+ in-depth user interviews and created several customer journey maps (CJM) and jobs-to-be-done (JTBD) frameworks to guide strategic UX/UI design decisions.- Developed interactive prototypes and a variable-based UI kit, iterating designs based on usability testing feedback.- Led and managed a team of 6 designers, encouraging collaboration and presenting solutions to stakeholders as a unified team.

- Improved design processes by combining insights from user research, analytics, and pre-defined personas to better align store layouts with business goals and customer needs.- Led and managed an 11-person design team, applying a user-centered design approach to improve customer satisfaction and sales.- Strengthened communication between my team and cross-functional partners in design, sales, and commercial teams, enhancing collaboration efficiency and aligning efforts toward shared goals.

- Led a large-scale store transformation project focusing on critical customer touchpoints, adapting and implementing a Swedish retail concept for the first time in the country, aligning decisions with multiple key stakeholders.- Led a team of designers using a data-driven and user-centered design approach, directing cross-functional collaboration to enhance customer experience and satisfaction, and optimize user flows to meet business objectives.- Led and managed a team of 7 designers, mentoring and supporting their professional growth, advancing 3 team members to higher competency levels.- Coordinated with four cross-functional stakeholder teams to align design solutions with user needs and business objectives, ensuring successful project delivery.

- Facilitated collaboration between design, sales, and commercial teams, contributing to the successful implementation of global approaches and innovative solutions, becoming the first in the country to adopt these strategies.- Conducted market and competitor research to identify improvement areas, designing and implementing targeted store zone updates that increased sales by 24% and boosted customer engagement through data-driven layout optimizations.

- Designed visually engaging and functional layouts by applying user research and behavioral insights, ensuring solutions met customer needs and preferences.- Iterated and optimized designs to enhance user engagement and retention, delivering a compelling customer experience aligned with IKEA’s brand identity and increasing the average transaction value.