Katy Dickson Email & Phone Number

Minneapolis, Mn, Us

Chesterfield, Mo, Us

Campana Pet Brands produces high-quality primum animal nutrition and care products to enrich the lives of pets and their families. Member, Compensation Committee.

Dubuque, Ia, Us

Board member of Global Flexsteel Industries, a leader in design, manufacturing and distribution of high-quality furniture and furnishings, fashioned to improve everyday lifestyles. Serving on Flexsteel's Compensation Committee, and Nom & Gov Committee.Special interest in ESG and DEI, as part of making Flexsteel a company whose culture and actions are admired and emulated.

Salt Lake City, Ut, Us

Lead Independent Director on Board of Directors, Chair of Compensation Committee, and member of the Audit Committee of the largest premium U.S. Direct to Consumer (DTC) Coffee Company, home of Black Rifle Coffee Company, proudly Owned, Operated by and supporting U.S. Veterans, and Grounds & Hounds Coffee Company, supporting rescue pets. Advising on ready to drink (RTD) retail expansion, and multi-unit branded quick serve restaurant (QSR) expansion. BRCC is the the proud recipient of the 2021 LinkedIn Diversity Champion Award.

Melksham, England, Gb

Prior to Goodyear Tires acquiring Cooper Tires, to create the largest U.S. based Tire and Rubber company, named as NED to the Board of the public $3B global company that specializes in the design, manufacture, marketing and sales of original and replacement automobile and truck tires, and subsidiaries that specialize in motorcycle and racing tires. Served as an appointed member of the Audit Committee.Acquired by Goodyear Tire & Rubber Company, June 2021.

Winnipeg, Manitoba, Ca

Leading up to the announcement of Aphria, Inc. acquiring Tilray, Inc. in Dec 2020, led Manitoba Harvest, a certified B-corporation and global leader in manufacturing and marketing plant-based protein foods & beverages, to profitable volume growth behind a breakthrough consumer campaign, explosive distribution expansion, timely expansion of DTC channels, and focused supply chain optimization and margin management. Introduced hemp, a sustainable, carbon-sequestering plant whose hearts contains more protein per ounce than eggs or chicken, to a significantly increased number of new households, expanding within new categories including granola, bars and milk.

Middleton, Wisconsin, Us

Director, American Girl Programs, Inc.Director, American Girl Retail, Inc.Director, American Girl Publishing, Inc.

El Segundo, California, Us

Led the American Girl brand, content, business, and team. With P&L responsibility for Mattel’s wholly-owned American Girl subsidiary and global responsibility for all functions including product/experience, innovation, content, marketing, manufacturing & distribution, merchandising and Omni-channel sales, I focused on orchestrating brand revitalization and advancing the investment thesis to position for sustainable growth. By casting a powerful vision to motivate 4,000 employees, I led American Girl to earn the highest employee satisfaction scores in Mattel and significant turnaround in consumer's Net Promoter scores. Specific accomplishments include:• Reclaimed Premium Brand Positioning. Advanced product quality, elevated the shopping experience, enhanced total product/experience offering, and refocused distribution. • Amplified American Girl content to expand brand reach. Partnered with MGM, Amazon, and Scholastic as global digital content creators/distributors for American Girl• Created new growth strategies: Introduced industry-leading loyalty program, expanded multi-cultural consumer appeal, pioneered successful STEM content and unlocked licensing growth.• Maximized Innovation to revitalize brand: Brought digital transformation with the first-ever “Create your Own” dolls and apparel. Created a new manufacturing model to support.• Elevated Retail Experience. Led new experience innovation at AG Flagship stores including girl/doll salon, “Create your Own” apparel and customized birthday parties.• Transformed Direct-to-Consumer marketing. Refocused to data-driven marketing approach, shifting to social & digital marketing, building CRM as a digital backbone for customized marketing. • Organizational leadership to expand Global Footprint. Developed a premium franchise globalization strategy. Optimized manufacturing/distribution to launch in UAE.

New York, New York, Us

Global CMO leadership across Market & Customer Insights, Brand Management and Innovation, Corporate Communication and Marketing Services. Provided clients with mobile, social, digital and tactile marketing solutions to inform and inspire consumers at every step of their path to purchase.-Led insights into consumers, customers, and marketplace to identify opportunities and accelerate performance-Led portfolio innovation and optimization of suite of smart-tools to create awareness, consideration, trial, loyalty, and advocacy for client's brands-Developed next generation mobile, digital, and social networks to extend marketing tools for global clients.-Integrated and accelerated growth of newly acquired Global Mobile Marketing solution, Checkout51.-Developed synergies across NewsCorp businesses including Wall Street Journal, New York Post, Realtor.com, Storyful Social News Agency , and the Unruly programatic platform for social video sharing.

Minneapolis, Minnesota, Us

Led strategy, innovation, marketing and P&L for $1B+ Old El Paso and Betty Crocker dinner and side dish businesses. Led prioritization of growth opportunities balancing consumer, customer and shareholders needs, optimizing for both short and long term. Led four cross-functional teams as one business unit (100 members) including direct responsibility for 14 marketing professionals.Accomplishments: Reoriented Portfolio strategy that captured wellness and value, resulting in record sales, profit and market share on Old El Paso (OEP), and the first penetration gains on Betty Crocker Dinners in 6 years. • Authored Decisive Long Range Plan that transformed the Meals portfolio, and captured consumer opportunities in wellness and value. Following Dinners Unit success, strategies adopted company-wide and strategic acquisition of Annie’s followed.• Drove category’s Top Performing New Products, Globally, two years successively. Led 3-year innovation pipeline development. • Achieved #1 brand share, leveraging first-ever shared global marketing assets across TV, digital, video, and food content. • Led transformation to become category’s #1 digital/social brand behind frame-breaking new campaign, “freshest blogger” social activation, and the successful launch of #1 Mexican brand website. • Exceeded sales target by 25% on launch of OEP’s first licensed products; Partnered with vendor partners driving record merchandising support and sales performance. • Grew penetration of Betty Crocker Meals by 1 million households; increased relevance to Millennials through established renovation, and value innovation. Developed 3-year innovation pipeline.• Exceeded sales targets by 30% by creating new Club Channel exclusive. Effectively leveraged customer marketing to drive impactful merchandising and product trial.

Minneapolis, Minnesota, Us

Selected by CMO to lead “The Future of Marketing” initiative to increase campaign and organizational impact. Reported to CMO, and led 13 direct reports, responsible for 120 professionals across Centers of Excellence (Box Top for Education, Multi-Cultural Marketing, Promotions, Integrated Marketing, Marketing Excellence Training, and Brand Design). Accomplishments: Transformed marketing strategy, culture, processes and organization that accelerated sales growth, and strategically increased impact of each Center of Excellence. • “Future of Marketing” Leader: Led 300+ person marketing organization through a major strategic & cultural change that fueled sales growth on brands including Nature Valley, Fiber One and Cheerios, by transforming campaign approach from mass-marketing TV to agile targeted digital/social, and recasting resources to enable success. • Led Box Tops for Education to #1 loyalty program status, increased school participation to >10,000 behind new multi-cultural approach, and represented GMI at closing-bell of NYSE to celebrate giving >$60 MM to schools/yr., an increase of 20% over prior year. • New Customer Promotion Platform: Leveraged relevant insights to launch Walmart’s only vendor-created merchandising event, Outnumber Hunger, now an annual event. • Accelerated global adoption of marketing best practices by leading industry-acclaimed “First Wednesday” marketing training. Introduced ‘Brand Purpose’ as critical brand foundation, globally. • Led General Mills Brand Development with hyper-local Washington DC campaign educating and influencing legislative decision-makers around the ‘Benefits of Cereal’. Defeated potential adverse legislation.

Minneapolis, Minnesota, Us

Led strategy, innovation, marketing and P&L for $1.0+ B Pillsbury businesses. Led business unit of four cross-functional teams (90 members) including 12 marketing professionals. Accomplishments: Pivoted Pillsbury strategy from bread to ‘meal-maker’, delivering record sales, share, profit. • Drove record campaign effectiveness via breakthrough digital/social/video content. Positioned as solution to a larger need state. Grew Pillsbury.com to > 2MM HH database. Delivered > $1 ROI. • Pillsbury “Bake-Off” Renovation: Sparked record media coverage, securing Oprah to do live unveiling of $1MM winner. Created customer sponsorships resulting in record sales behind 100 finalists recipes. • Doubled productivity of Product Innovation, increasing penetration and share on signature product lines. Secured co-branding with major competitor. Drove Channel Penetration in Target and Costco by introduced a line of “Simply…” products with pantry friendly ingredients. • Captured 100% incremental seasonal sales: Leveraged external suppliers to develop and launch Pillsbury appetizers.

Minneapolis, Minnesota, Us

Promoted to VP/Corporate Officer with strategic P&L responsibility for Betty Crocker baking mixes. Led 50 member business unit of two cross-functional teams, with responsibility for 10 marketers. Reported to VP/President.Accomplishments: Reoriented Betty Crocker strategy to capture consumer trends, returning brand to growth. • Retooled Business Model: Drove sales and profit turnaround behind aggressive prioritization strategy based on margin and growth potential.• Advanced Betty Crocker Globally: Increased usage through impactful new packaging and campaign. • Digital Marketing: Grew brand household database by 20%, leveraged new website content. • Innovation: Drove penetration in Dollar Stores via development of channel specific products and attractive $1 price point. Drove Club expansion via co-branded products to command seasonal ‘slots’.

Minneapolis, Minnesota, Us

Developed e-commerce business model. Led Marketing, Consumer Insights, R&D and Operations, launching customized cereal business, delighting consumers. Reported to SVP/ President. Accomplishments: Created a patented business model. Unlocked insights that were the catalyst for >$1B in growth • Created GMI’s first e-commerce business: www.mycereal.com . Patent #US8249946B2. • Uncovered consumer database insights fueling 15 years of successful relevant product innovation.

Minneapolis, Minnesota, Us

Held increasingly responsible marketing roles leading annual innovation, campaign, and business plans.• Transformed strategy on struggling health and wellness brand to capture new consumer segments; grew sales by double digits. • Leveraged New Product launches to penetrate & develop new distribution channels.• Utilized proprietary ingredient to differentiate and accelerate Pop Secret popcorn.

Randolph Afb, Tx, Us

Advanced development of ground based laser system as part of SDI ‘Star Wars’ program. Led organization of 15, including 2 direct reports, and 13 Aerospace Corp., and contract employees. Reported to Lt. Col of Directed Energy Weapons.

Master Of Business Administration (Mba), Mba

Bachelor Of Science (B.S.), Management