Katy Pritchard

Katy Pritchard Email and Phone Number

Senior Marketing Operations Manager @ CRU
Staplehurst, GB
Katy Pritchard's Location
Staplehurst, England, United Kingdom, United Kingdom
Katy Pritchard's Contact Details

Katy Pritchard personal email

n/a
About Katy Pritchard

Results driven, Sales and Marketing operations professional with a passion for utilizing technologies and processes to enhance businesses and improve productivity of employees. I am a firm believer that everything should be measurable and the key to good management information is being able to use it to make clear business decisions. Specialties: Email Marketing, CRM & Marketing Automation Systems, Communication Programmes, Marketing Strategy, Lead Generation, B2B

Katy Pritchard's Current Company Details
CRU

Cru

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Senior Marketing Operations Manager
Staplehurst, GB
Website:
crugroup.com
Employees:
768
Katy Pritchard Work Experience Details
  • Cru
    Senior Marketing Operations Manager
    Cru
    Staplehurst, Gb
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  • Cru
    Account Engagement (Pardot) Consultant
    Cru Mar 2024 - Present
    London Area, United Kingdom
    Supporting the business by reviewing their current Martech set up, providing feedback and recommendation for change to optimize and rebuild the foundations in order to gain visibility to ROI. Implementing revised business processes to optimize lead generation and ensure accountability for lead follow up. Supporting on data enrichment, data compliance and cleansing.
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  • At3 Consulting Ltd
    Director
    At3 Consulting Ltd Jan 2024 - Present
    Kent, England, United Kingdom
  • Centrica
    Sales And Marketing Operations (Salesforce)
    Centrica May 2017 - Dec 2023
    Windsor, England, United Kingdom
    Leveraging the capability to improve productivity and drive enhanced customer communications through automation and targeting. Looking at the online customer journey to tailor communications and behaviour to deliver the right information at the right time. Passionate about continuous improvement through data driven decisions whilst ensuring there is a strong foundation which ensures compliance, consistency and a smooth running of BAU activity. Strong focus on empowering users to get the most out of the systems available.Key projects delivered;- Support and Training: Created and deployed training program for Sales and Marketing and set up first line support process (For Salesforce, Account Engagement (Pardot) and Drupal CMS) including an ongoing communication strategy to improve knowledge learnings across the organisation. - Programme Management: Owned the management and communication of operational change programme, including working with 3rd parties - being the main technical POC for building out a Partner portal for our partner programme.- Upgrades: Upgrading to Lightening (Sales Cloud) and Account management (Pardot) upgrade- Automation: Building an automated governance processes for sales involving cross functional teams. Building an automated process for campaign approvals for Marketing.- Managed overhaul of the website to improve performance (taking desktop score from 60 to 80) - Built and integration between Salesforce CRM and Dynamics 365.
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  • Csc
    Head Of Sales Operations
    Csc Jan 2016 - Mar 2017
    London, United Kingdom
    Driving an enhancement program in productivity and continual improvements to help the Sales team to focus on selling. Creating an environment that underpins and supports the business needs through enforcing process and accountability of data through standard usage systems and utilizing technologies to make the systems ‘sales friendly’. Converting the MI gathered to aid business decisions.
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  • Xchanging
    Marketing & Sales Automation Manager
    Xchanging Sep 2013 - Dec 2015
    London, United Kingdom
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  • Xchanging
    Marketing Automation Manager
    Xchanging Apr 2013 - Sep 2013
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  • Xchanging, Xuber
    Digital Marketing Manager
    Xchanging, Xuber Jan 2013 - Mar 2013
    London, United Kingdom
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  • Lumesse
    Marketing Technology And Insight Manager
    Lumesse Mar 2012 - Dec 2012
    Guildford, United Kingdom
    Optimising operational efficiency: On-going operational administration of ExactTarget and data and Marketing element of Salesforce. Regular marketing analysis to help improve data quality and marketing performanceBusiness System road map: Producing and delivering functional designs to meet business requirements that are innovative and add value to marketing automation and CRM programme / roadmapProject Management: Working closely with Salesforce Programme team to drive successful implementations of new projects, adoption, data quality and best practices of use
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  • Lumesse - Formerly Known As Stepstone Solutions
    Marketing Operations & Infrastructure Manager
    Lumesse - Formerly Known As Stepstone Solutions Aug 2010 - Mar 2012
    System Selection: Selection of new marketing automation / e-marketing solution. Worked with key stakeholders and users, managing product demos, reference calls and contract negotiationsTraining & Adoption: Global roll out of marketing system – including account set up, on boarding, training, coaching, system integration, improving data qualityBusiness Infrastructure: Optimised the use of marketing solution and the business CRM system ; including continual monitoring / change with business growthReporting & Analysis: Reported the organisation’s marketing performance against the business KPIs and shared recommendations to decision-makers. Managed requirement gathering and creation of the Marketing dashboards that support Senior Management and created the quarterly Board report
  • Stepstone Solutions
    Marketing Executive
    Stepstone Solutions Oct 2009 - Aug 2010
    Initially working for the UK team responsible for email communication. Worked on various projects, from launching our first Customer Newsletter, to various lead generation activities and looking at integrating various routes to generating responses for revenue generating activities. Also acting as mentor for our intern.From December 2009 I have been responsible for the global rollout of a Marketing automation system, Silverpop Engage B2B. This has consisted of working with various people to set up the integration with our current CRM system, aligning the set up of the system with our current business model and being involved in setting business processes. Along side this I am coordinating a Global Marketing program, acting as support for the whole marketing function on email/campaign creation, deployment and running training sessions.
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  • Stepstone Solutions
    Marketing Assistant
    Stepstone Solutions Feb 2008 - Oct 2009
    Working to support the Marketing department in areas such as email creation, event management. Also playing a key role in future lead generation activities for the UK Market and providing support around campaign planning/creation/deployment to the global team.
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  • It-Jobbank, A Stepstone Company
    Customer Service Consultant
    It-Jobbank, A Stepstone Company Jun 2007 - Feb 2008
    -Reviewed the website pre launch-Monitored Traffic, customer paths and drop off points of the website-built development specs on how the website needed to be amended to suit the UK market whilst applying to UK regulations- website management - updating copy, images-booking advertising space on the website-developed the Marketing strategy for the website-trained members of staff and customers on the system-worked closely with the solutions side of the business to build customer base
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  • Sts Recruitment
    Recruitment Consultant
    Sts Recruitment May 2006 - Jan 2007

Katy Pritchard Skills

Email Marketing Customer Relations B2b Marketing Strategy Lead Generation Customer Service Marketing Automation Crm Saas Marketing Salesforce.com Business Development Management Analytics Business Intelligence Digital Marketing Marketing Communications Online Advertising Online Marketing Project Management Team Management Strategy Business To Business Customer Relationship Management Software As A Service Advertising

Katy Pritchard Education Details

Frequently Asked Questions about Katy Pritchard

What company does Katy Pritchard work for?

Katy Pritchard works for Cru

What is Katy Pritchard's role at the current company?

Katy Pritchard's current role is Senior Marketing Operations Manager.

What is Katy Pritchard's email address?

Katy Pritchard's email address is ka****@****ail.com

What is Katy Pritchard's direct phone number?

Katy Pritchard's direct phone number is +4417534*****

What schools did Katy Pritchard attend?

Katy Pritchard attended Google Analytics 4 Advanced, Google Analytics 4 (Ga4), Salesforce Certification - Adm 201, Cim | The Chartered Institute Of Marketing, Solent University, Solent University.

What skills is Katy Pritchard known for?

Katy Pritchard has skills like Email Marketing, Customer Relations, B2b, Marketing Strategy, Lead Generation, Customer Service, Marketing Automation, Crm, Saas, Marketing, Salesforce.com, Business Development.

Who are Katy Pritchard's colleagues?

Katy Pritchard's colleagues are Andy Fairlie, Anton Perevezentsev, Kassie Schenck, Shirl Fragel, Marziyeh Bahalou, Mark Nuzum, Jessica Alves.

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