👉 Available now for freelance projects and contracts.I offer copywriting and digital support services to help businesses achieve their potential. I currently work with clients across different sectors including e-commerce, start-ups, education and not-for-profit. In recent months I have used a variety of CMS including Shopify, Craft, Squarespace, Webflow and WordPress. If you need some help with your online marketing, get in touch.

Four week, freelance copywriting contract.Creating and uploading content for the Chamber's new website, using Umbraco.

Homepage editor of Disney.co.uk, working as part of the Disney Interactive UK team. Role required me to lead the development, day to day management and maintenance of key parts of the Disney.co.uk site, including homepage, special events and app launches. As part of this role, I wrote a tone of voice guide, to help ensure Disney consolidates its core position as one of Europe’s leading commercial family entertainment websites.Day-to-day:- Develop project and… Show more Homepage editor of Disney.co.uk, working as part of the Disney Interactive UK team. Role required me to lead the development, day to day management and maintenance of key parts of the Disney.co.uk site, including homepage, special events and app launches. As part of this role, I wrote a tone of voice guide, to help ensure Disney consolidates its core position as one of Europe’s leading commercial family entertainment websites.Day-to-day:- Develop project and production briefs for promotional stunt executions, sites and online initiatives and manage delivery of these projects with design and delivery teams.- Schedule content updates for the site, using web analytic tools to ensure all updates are implemented with maximum effect.- Effectively manage and organise large amounts of content and assets from multiple sources/stakeholders.- Image editing, using Photoshop. - Create and manage content within a bespoke CMS and in Wordpress. If you need help with web copy, article writing or social scheduling, please get in touch – katy@katyratican.com Show less

Provided content cover for YBW.com, Time Inc’s high profile marine portal website. This short-term role required me to: - Write SEO-friendly content for ybw.com, using WordPress - Build and implement newsletters for Time Inc’s marine brand teams including Yachting World, Practical BoatOwner and Motorboat & Yachting, using Dreamweaver and Eloqua - Schedule social media posts for ybw.comhttp://www.ybw.com/author/katyratican

This freelance copywriting role required an overhaul of existing content, generation of new copy and a tone of voice guide for Vodafone’s corporate site. Responsibilities included (but not limited to): - Assessment and evaluation of existing content - Creation, implementation and optimisation of new content using Adobe Experience Manager (AEM)- Working with content owners across the business to scope out the required content - Creating a consistent online tone of… Show more This freelance copywriting role required an overhaul of existing content, generation of new copy and a tone of voice guide for Vodafone’s corporate site. Responsibilities included (but not limited to): - Assessment and evaluation of existing content - Creation, implementation and optimisation of new content using Adobe Experience Manager (AEM)- Working with content owners across the business to scope out the required content - Creating a consistent online tone of voice- Creating content editor guidelines for the rest of the business to use post-launchThis was a fixed three month contract. Think I can help your business? Please get in touch - katy@katyratican.com Show less

- Responsible for planning and generating all editorial and social content for commercial radio station, Smooth Radio. You can take a look at my work here: smoothradio.com - Source relevant music stories for the station and update content appropriate for the audience- Responsible for the day-to-day management of Smooth Radio’s social media accounts, including Twitter, Facebook, Google+, Tumblr, Instagram and YouTube. Act as community manager for the station - Plan… Show more - Responsible for planning and generating all editorial and social content for commercial radio station, Smooth Radio. You can take a look at my work here: smoothradio.com - Source relevant music stories for the station and update content appropriate for the audience- Responsible for the day-to-day management of Smooth Radio’s social media accounts, including Twitter, Facebook, Google+, Tumblr, Instagram and YouTube. Act as community manager for the station - Plan, schedule and execute all digital music content, according to audience interest, across social media platforms - Report on social successes with a weekly round-up report to key colleagues and stakeholders-Create and deliver a weekly newsletter for a database of over 150,000 users, working closely with the CRM team - Work closely with the CRM team to ensure communications are on brand and relevant - Deal with content and social problems in a quick and efficient mannerHIGHLIGHTS: - Re-launched the station’s digital offering; created a content strategy that has since been implemented across other stations- Successfully re-launching the company’s website in March 2014- Migration of 1000+ pages of content to the new platform in house style within the project deadline Show less

- Responsible for planning and generating all editorial and social content for commercial radio station, Smooth Radio. You can take a look at my work here: smoothradio.com - Source relevant music stories for the station and update content appropriate for the audience- Responsible for the day-to-day management of Smooth Radio’s social media accounts, including Twitter, Facebook, Google+, Tumblr, Instagram and YouTube. Act as community manager for the station - Plan… Show more - Responsible for planning and generating all editorial and social content for commercial radio station, Smooth Radio. You can take a look at my work here: smoothradio.com - Source relevant music stories for the station and update content appropriate for the audience- Responsible for the day-to-day management of Smooth Radio’s social media accounts, including Twitter, Facebook, Google+, Tumblr, Instagram and YouTube. Act as community manager for the station - Plan, schedule and execute all digital music content, according to audience interest, across social media platforms - Create and deliver a fortnightly newsletter for a database of over 150,000 users, working closely with the CRM team - Deal with content and social problems in a quick and efficient mannerHIGHLIGHTS:- Successfully launching two national radio station websites, Smooth Radio and digital station, Smooth 70s- Spearheaded a summer programme for digital station Smooth 70s, which involved programming the station entirely through social media requests- Launching Smooth Radio 70s online and achieved over 600k listeners within 12 months, without any investment in external marketing- Developed and delivered a successful digital strategy for Smooth Radio’s first large scale outdoor music concert. Featured 11 artists and a 22,000-strong audience and streamed an event live for the first time in the company's history Show less

- Web editor, responsible for developing and editing engaging and informative content - Produced a range of high quality web content for both consumers and the trade- Developed communications plans to suit the needs of individual departments- Developed various e-marketing activities, including search engine optimisation, blogging and social media for multiple companies with both B2B and B2C audiences

- Copywriter for www.cityco.com - Produced a range of high quality web content for both consumers and the trade

- Assist in development of communications plan- Develop and update content on the Trust’s website; writing interesting content to suit the needs of the site- Assist in the production of publicity materials

- Liaise with clients for on-air commercial messages - Assist presenters with on-air show preparation, including writing scripts suited to the station’s target audience