Katy Richardson Email & Phone Number

Manchester, England, Gb

Manchester, England, United Kingdom

Manchester Area, United Kingdom

London, England, United Kingdom

- Leading FY23-24 global marketing strategy from development to execution- Partnering with commercial Category Leaders to deliver strategic account plans for global top tier fashion, tech, beauty and lifestyle partners including Adobe and Samsung- Consulting on the scoping and delivery of on and off network campaigns with the highest ROAS and performance uplift opportunity, trimming budget and resource- Establishing and monitoring high performing digital, media and social agency partnerships, negotiating retainers - Planning and reconciling annual B2C marketing budget in-line with regional focuses

Sydney, New South Wales, Australia

- Transforming the marketing department output with innovative technologies and data-driven insights, increase campaign effectiveness- Educating global departments on campaign best practices, minimising media wastage- Monitoring regional performance against target, achieving +13% YoY uplift in brand health metrics including brand recall- Building a high-performing team of six marketing and creative specialists: Growth Marketing Manager, Campaign Performance Lead, Marketing Executive, Associate Creative Director, Creative Copywriter, and Junior Designers.- Partnering with internal Commercial team and top tier brands including THE ICONIC, New Balance and Domino's to supercharge their Gen Z strategy and student programs, delivering strong year-on-year engagement uplift- Partnering with Product and Data and Insights teams to produce monthly and quarterly performance and market analyses- Building a culture of excellence - Leading creative & marketing departments to ensure delivery on departmental & regional targets- Delivering a calendar of commercialised marketing moments - Shaping research and insights into actionable marketing plans

Sydney, Australia

- Defining creative strategy and alignment to regional and global business objectives - Defining agile marketing strategy and quarterly KPIs - Supervision and management of the in-house Creative and Marketing teams - Ensuring work delivers on brand and partner objectives- Critical review and approval of marketing and commercial briefs - Cross-functional liaison to ensure successful and timely campaign delivery - Facilitation of creative project kickoffs and brainstorming sessions- Identifying and resolving inefficiencies and roadblocks - Ensuring a consistently high standard of brand identity in market - Key stakeholder in connecting internal teams locally and globally

Sydney, Australia

Sydney, Australia

♢ Impeccable client management♢ Maintaining and growing our portfolio of clients♢ Helping position Polite as the sole or preferred supplier for established and new clients♢ Ensuring the smooth running of any campaign from initial booking stages to post-event debrief ♢ Identifying and servicing client needs (either via agency or direct brand)♢ Recognising specific brand values to guarantee a successful activation♢ Working towards a creative vision with a client and providing switched-on, charismatic staff to deliver key messaging and campaign objectives Australia-wide♢ Amplifying company profile via social media ♢ Content writing for blogs, pitches and website♢ Interviewing and inducting casual staff for Polite's databaseScope of work:♢ Experiential♢ Sponsorship♢ Lead Generation♢ Sampling♢ Promotions♢ Fundraising partnership

Sydney, Australia

♢ Staffing national campaigns (primarily in-store sampling activity)♢ Acting as a point of contact for contract staff in SA, WA, NSW and VIC. ♢ Managing the Lipton Hot Tea national campaign ♢ Suppling briefing information to on-site staff♢ Overseeing kit logistics

Manchester, United Kingdom

I have worked in-studio on the following television productions filmed at the ITV Granada Studios, Manchester & Media City UK, Salford Quays:♢ Countdown (Channel 4)♢ University Challenge (BBC 2)♢ The Jeremy Kyle Show (ITV)♢ The Soap Quiz (ITV)♢ High Stakes (Channel 4)♢ Who Dares Wins (Channel 4)♢ The Big Quiz (Channel 4)♢ Paddy's TV Guide (Channel 4)♢ 8 Out of 10 Cats does Countdown Mash-Up (Channel 4)As an Audience Coordinator, my role involved overseeing the general comfort and health & safety of audience participants and delegating responsibilities to a team of Audience Hosts. Prior to my position as Audience Coordinator, I assisted at the studios as a Runner; assisting the studio production team.

Mini Mba, Marketing

Digital Marketing Strategy + Campaigns

Ba Hons, Drama And English Literature, First Class

Drama (Major) with English Literature (Minor) and American Studies modules