Katy Romero Email and Phone Number

Capital "B" brand marketer with an expertise in DTC/B2B/B2B2C marketing, strategic partnerships and internal entrepreneurship. As a seasoned people leader, I've led high-performing teams through times of hyper-growth and crisis. What I've learned through both is how to lead compassionately through ambiguity; to innovate out of runway or necessity; and resilience. My superpower is making order from chaos to drive innovation and business value. I seek diverse, highly cross-functional spaces-it makes the work better. I love the buzz of a singular great idea. I lead impact-driving teams of clever, kind, collaborative thinkers who also deliver the numbersI learned classical, pre-internet marketing at Toyota where I helped lead the North American marketing organization through the digital and social media transformation. At Google I learned to harness my own creativity and to distill complex creative concepts to their most impactful essence. As a creative strategist there, I had the privilege of embedding with the world's most beloved companies and brands to think strategically and creatively about digital technology. Using design-thinking principles, the team helped launch new products and lines of business; drive growth through strategic partnerships; and get noticed through innovative story-making. At Nest and One Medical I led enterprise marketing teams and developed an expertise in B2B/B2B2C businesses. Most recently, at Peloton, I built a $XXM new business in a year, executive produced Peloton's first appearance at the Essence Festival of Culture, and led a small but *rockstar* team through tremendous company upheaval. BRAND EXPERIENCE: Peloton, One Medical, Google, Nest (Energy products, partnerships), Toyota, Ford (portfolio, Lincoln brand), General Motors (Chevrolet, Cadillac portfolios), Nestle (Oreo, Nesquik, Nespresso), Mondelez (Belvita global launch and GTM), AT&T ("It Can Wait" campaign), McDonald's, Starbucks, Fiat-Chrysler, Anheuser-Busch InBev, Nike (World Cup), Target, Visa (Olympics)SPECIALTIES: leadership and mentorship; C-level relationship management; innovation + design thinking; brand strategy, DTC/B2B/B2B2C marketing; event production; strategic partnerships; thought-leadership presentation and workshop development; orchestrated, cross-channel marketing programs including creative development, digital and social strategy, content development and production. Personal passion for business-driven social impact.