• Strategized and executed comprehensive marketing plans to drive business growth and achieve objectives• Supported executive leadership in tripling the company's restaurant portfolio from 3 to 7 locations• Managed all projects with a strict attention to detail ensuring timelines and budgets were met or exceeded• Supervised and led a creative team to develop new brand assets and ensure adherence to established branding guidelines• Conceptualized, coordinated and maintained all in-store marketing materials including menus, internal advertising pieces, and promotional materials/displays• Oversaw the strategic planning process and development of marketing campaigns and programs with the support of graphic designers• Developed marketing campaign opportunities and ideas utilizing existing and new channels to extend customer reach and market penetration• Spearheaded planning meetings with key stakeholders in operations, training, and company leadership to accomplish set objectives• Managed all marketing channels either internally within the department or directly through third-party vendors including website, graphic design, social media (Instagram, TikTok, and Facebook), public relations, email marketing, SEO, SEM & SMM• Lead third-party vendors and the marketing team to execute marketing campaigns and initiatives• Worked with operations to track and evaluate the effectiveness of promotions, marketing and advertisement through various KPIs• Collaborated with all departments within A.Ray Hospitality, ranging from operations, finance, facilities, training, and IT to ensure effective communication and execution of marketing initiatives• Planned and executed marketing projects and timelines within deadline• Developed and maintained relationships with media outlets, social media influencers, and other partners to increase brand awareness and visibility• Created and implemented local store marketing initiatives to drive sales and further brand awareness

• Develop, execute and evaluate creative marketing strategies, programs and campaigns including promotional events, new product launches, email/internet marketing, social marketing, public relations and consumer/trade advertising • Recruit and evaluate marketing service agencies and vendors • Evaluate cost information for marketing programs and services and budget accordingly • Analyze category offerings and competitive products to identify differentiated positioning and potential new market trends • Manage the planning and development of internal and external marketing materials including sales presentations, trade shows, collateral materials, website design and content management • Coordinate, design and produce collateral marketing communication pieces including product sell sheets, PowerPoint slides, informational videos, product photos and point-of-purchase materials • Collect and analyze data to measure the effectiveness and impact of products and marketing programs • Manage the package design process from concept to launch including: * Provide creative direction and guidance to vendors and designers * Proof and edit initial artwork concepts * Ensure alignment with brand positioning and guidelines * Communicate project specification to procurement, production and print vendors * Coordinate production timeline and vendor print schedule to ensure deadlines are met * Develop written communications for product introductions to key stakeholders

• Coordinated direct mail program for all retail locations which included:-- Ensuring quality and timeliness of all assigned production projects based on established processes and production milestones-- Reviewing printer's proofs and samples for accuracy-- Managing relationship between graphics department and vendors to ensure on-time campaign execution -- Compiling approvals and edits from stakeholders during the creative review process• Proofed and edited all promotional emails, newspaper ads, FSIs and in-store signage• Planned and managed the monthly merchandising strategy for all in-store signage and displays• Provided direction and guidance to independently owned retail locations on effective use of marketing dollars• Assisted independent retail owners with social media strategies and campaigns• Responsible for all communication to retail locations informing them of upcoming promotions, marketing collateral, direct mail drop dates, etc.• Provided overall marketing support to retail locations

• Managed one of CraftWorks’ flagship brands, Rock Bottom Restaurant & Brewery which represents $120 million in annual sales• Developed, managed and executed promotional marketing plans, strategies and campaigns for all 30 Rock Bottom Restaurant & Brewery locations• Responsible for all marketing initiatives from strategic planning to implementation and execution• Reviewed and evaluated all marketing promotions and programs for key brand performance indicators including seasonal promotions, new menu rollouts and test market projects• Led rebranding initiative for the summer promotion which resulted in a 42% increase of seasonal beer sales over prior year• Analyzed market and industry trends to identify business opportunities and benchmark annual objectives, strategies, positioning and tactics• Conducted market surveys and focus groups to analyze feedback from target consumers on a variety of issues• Managed outside agency through the rebranding process from brand identity creation to logo redesign• Provided strategic direction and guidance to graphics department to ensure proper branding of all promotional pieces

• Managed key functions of the loyalty programs including:-- Ensuring positive member online account experience-- Satisfactory customer issue resolution-- Driving new customer acquisition and expand value of program for members-- Overseeing customer data collection processes and monitoring new member levels• Wrote creative copy for a variety of projects and marketing materials • Proofed and edited all promotional items, e-mails, menus and newsletters• Determined most effective implementation plan for promotional projects in order to hit expected delivery date to the field• Played a major role in the planning and development of marketing campaigns and promotions • Managed e-mail program and database and administered all corporate and field initiated e-mail blasts • Served as liaison between restaurants and graphics department to ensure timelines were met• Managed the semi-annual core menu change for 14 restaurant concepts• Implemented social networking strategies at both the corporate and restaurant level across various platforms including Twitter, Facebook and Foursquare• Monitored and maintained 70+ Facebook Business Pages and grew fans from 0 to 80,000 • Provided overall marketing support to restaurant locations through inventory management and ordering of marketing supplies• Helped to coordinate and manage special corporate charity events, such as the Southern Brewers Festival in Chattanooga, Tennessee

• Managed the loyalty program and assisted with customer service needs• Assessed and issued promotional gift cards based on needs of each location• Handled public relations endeavors for each restaurant locations which included writing press releases, scheduling media meet-and-greets, taste testing events and interviews with local chefs and brewers• Maintained social networking sites (Twitter, Facebook, etc.) for all brand concepts

• Negotiated and placed internet, print and newspaper recruitment advertisements for client, US Xpress• Created an integrated marketing plan based on weekly hiring goals and budget set by the client• Evaluated post-print advertisements for accuracy and discovered vendor-related errors which resulted in over $20,000 being credited back to the client’s marketing campaign• Helped develop marketing strategies to increase brand awareness in niche markets as determined by the client