Katy Scott Email & Phone Number

Dallas, Tx, Us

As Director of Project Management, I plan and manage creative marketing projects that contribute to SMU's priorities and success metrics. I ensure that objectives, schedule and budget requirements are met for more than 200 projects each year. I serve as the primary point of contact with clients and understand their audiences, needs, challenges, objectives, scope, and timelines necessary for project success and for positive contribution to university marketing goals. I develop project briefs, keep accurate records, and communicate with clients from project initiation to completion.I evaluate creative work, photography, video, and digital work for alignment with project objectives and brand standards, and serve as the voice of the client and/or audience during discussions. I champion the SMU brand and encourage compliance with university standards.

Dallas/Fort Worth Area

As Associate Director of Project Management, I plan and manage creative marketing projects that contribute to SMU's priorities and success metrics. I ensure that objectives, schedule and budget requirements are met for more than 200 projects each year. I serve as the primary point of contact with clients and understand their audiences, needs, challenges, objectives, scope, and timelines necessary for project success and for positive contribution to university marketing goals. I develop project briefs, keep accurate records, and communicate with clients from project initiation to completion.I evaluate creative work, photography, video, and digital work for alignment with project objectives and brand standards, and serve as the voice of the client and/or audience during discussions. I champion the SMU brand and encourage compliance with university standards.

I began at SMU in a clerical position in 1995, created my own job description as SMU’s first web and email designer, and eventually became Associate Director of E-Marketing. I planned, executed, and managed the design and content approaches for digital marketing solutions that integrated with offline marketing efforts, strengthened online constituent engagement, and supported the relationship-building, recruitment, and revenue-generating goals of the University. My responsibilities included managing team projects; managing digital user experiences; developing marketing strategies; brand stewardship and social media/online presence management; designing and coding Web sites, emails, social media campaigns, and online multimedia that supported an engaging online community with alumni, donors, parents, prospective students and other constituents; writing, editing, and proofreading marketing copy; and using analytics reports to evaluate success and determine next steps.

Dallas/Fort Worth Area

I design and develop websites, print collateral, and digital communications pieces, and direct online marketing efforts for clients such as SMU Continuing and Professional Education, Jaminfrog Digital Marketing Solutions, Treehouse Pediatrics, Big Think Media, Wolfmoon Productions, Murdock Scott Creative, and Hillsman Jackson Photography. I have written two books, one of which was published in 2003 and distributed to major bookstores nationwide, and one of which was published as an e-book in 2020. I taught a course on Dreamweaver software and HTML/CSS best practices for SMU Continuing and Professional Education’s Web Design Certificate Program.I am also a natural media painter, focusing on abstract oil paintings and watercolor illustration.

Certificate In Project Management

Ba, Psychology, Art Minor Equivalent