Katy Sforza Email & Phone Number

Melville, New York, United States

Melville, New York

Hoboken, New Jersey, United States

• Developed and implemented the global marketing plan for the program and new and existing products by conceptualizing the key messaging and value propositions, researched and established customer profiles, identified & provided insight into target audiences/customers including their buying behavior and journeys, and contribute towards the product positioning, to create a unified & shared vision of the product offering & the value it brings to customers. • Contributed towards and orchestrated the global Go-To-Market plan and strategy in cooperation with key stakeholders for the Wiley Digital Archives program and partner collections, while establishing processes and workflows between teams.• Created, executed & continuously developed all internal & external communication channels, from the WDA PlayBook (includes sales and marketing enablement tools) to the marketing website (including development, tracking and lead scoring), all which align to the Research business strategy, with a focus on the institutional library market. • Drove and coordinated the marketing efforts by supporting the regional marketing teams’ objectives of their lead generation and demand through activities and bespoke materials. Collaborated with Corporate Communications to create & disseminate press announcements, & aligned with Sales Strategy to develop pricing structures, sales support and training. • Gathered & distributed external market knowledge to monitor and analyze customer and user feedback to enable the sales and marketing processes, and provide input for product development. • Prepared & allocated annual marketing budget and maintain, manage and track the Wiley Digital Archives spend. • Acted as a hub of product information & delivered an effective communication plan to build the profile and increase engagement in both external & internal stakeholder groups, while enabling and transferring knowledge between sales, regional marketing, product teams and the wider Research group.

Greater New York City Area

• Developed and executed creative & highly targeted marketing plans for products focused on professional development for K-12 educators. Drove creative process from marketing concept to collateral development including brochures/flyers, direct mail, e-mail campaigns, samplers, premiums and trainings.• Planned and scheduled campaigns including new product announcements, pre-conference efforts, single and multiple products campaigns and other appropriate efforts.• Acted as marketing liaison with authors to inform them about upcoming marketing plans, PR activities, social media events, conferences when appropriate.

Greater New York City Area

• Researched & developed the global marketing, communication and action plan, in cooperation with Product Management, to support the annual targets in institutional revenue, customer retention, new business & product usage for Protocols and Journals. Provided the Go To Market (GTM) value proposition story and strategy of all products and created, executed and disseminated tailored multi-channel marketing campaigns and sales enablement tools/collateral to the Regional Marketing teams, sales and others within SpringerNature & NPG and externally. • Produced and distributed collateral such as brochures, flyers, print & digital ads, presentations, e-mail campaigns, premiums and website management, as well as the print and digital catalogs. • Acted as a liaison and worked closely with Regional Marketing, Institutional Global Sales, Product Management & Publishing Managers. • Coordinated with conference team to book, enhance and represent department/products at global exhibits, conferences and trade shows, which included selection of materials for display, booth layout, creative on-site materials and engaging with customers.• Created and managed the team budgets, including approval of expenses and accruals each month.• Oversaw 2 Marketing Executives based in London (Sr. Marketing Manager).

Greater New York City Area

Merged with Springer to form Springer Nature.

Greater New York City Area

Greater New York City Area

• Generated customized annual marketing plans for 5 disciplines, as well as targeted plans for approximately 140 individual books in collaboration with author(s), editor(s), Publicity & Sales. • Enhanced conference presence for exhibits, meetings and coops, which included selection of titles on display, marketing materials on-site, organization of booth & selling books to customers. Additionally, organized events at conferences from invitations to menus, etc. • Launched and tracked direct mail pieces (approximately 20/year), e-mail campaigns (average 3/week), web banners and print ads, in addition to online promotions via website management and social media marketing.• Collaborated with colleagues in Editorial on forecasting, proposals, title selection, cover imagery, print runs and price and presented key aspects and USPs to Sales, Production and Manufacturing.• Served as lead marketing representative for internal marketing database.• Fostered and maintained healthy relationships between societies, vendors, editors, authors and colleagues.

Greater New York City Area

• Coordinated all marketing efforts including e-mail marketing and direct mail campaigns.• Maintained client database and website using various programs.• Monitored and updated complimentary and promotion mailing lists, and subscription list.• Tracked insertion orders for future reference.• Managed budget and marketing plans from conception to completion.

Greater New York City Area

Contributed in daily planning for all events and attended each occasion.Prepared site selection schedules for all clients.

Greater New York City Area

Updated client, vendor and staffing contacts daily.Conducted market research to identify potential business partners.Marketed business alliances to Marketing Directors.

Participated in promotional campaign teams to design programs from concept through implementation.Created daily status reports as well as maintaining demographic information for clients.Conducted marketing/demographic research to provide clients with information and recommend/implement alternative marketing/promotional programs.

Bachelor’S Degree, Marketing, 3.61 Gpa

Activities and Societies: Sigma Beta Delta (Honor Society) Excellence in Co-op Internship Award, Class of 2004

Associate’S Degree, Liberal Arts

Liberal Arts