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Katy Sun Email & Phone Number

Insight and Strategy Director at Wavemaker
Location: Jing'an District, Shanghai, China 8 work roles 4 schools
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Current company
Wavemaker
Role
Insight and Strategy Director
Location
Jing'an District, Shanghai, China
Company size
5041 employees

Who is Katy Sun? Overview

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Quick answer

Katy Sun is listed as Insight and Strategy Director at Wavemaker, a company with 5041 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Katy Sun.

Katy Sun previously worked as Insight & Strategy Director at Wavemaker and MBA Candidate on exchange at Northwestern University - Kellogg School Of Management. Katy Sun holds Master Of Business Administration (Mba), Business Administration And Management, General from Hkust Mba.

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Wavemaker

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Profile bio

About Katy Sun

With over 9 years in advertising and 2 years of MBA experience in Kellogg and HKUST, I’ve devoted my passion to career growth and consummate knowledge in entire marketing, and lead to success in business strategy. Energetic and self-motivated, and have developed a mature and responsible manner in professional work. Think strategically, problem-solving and team player with good interpersonal skills.EXPERTISEAPAC Market Knowledge Integrated media strategyIntegrated marketing Digital innovationClient serviceCross-market coordinationData analysis with StataNetwork analysis with GephiData visualization with Tableau

Listed skills include Media Planning, Digital Strategy, Digital Marketing, Digital Media, and 16 others.

Current workplace

Katy Sun's current company

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Wavemaker
Wavemaker
Insight and Strategy Director
Shanghai, China
Website
wavemakerglobal.com
Employees
5041
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8 roles

Katy Sun work experience

A career timeline built from the work history available for this profile.

Insight And Strategy Director

Wavemaker

Shanghai, China

Insight & Strategy Director

Current
Wavemaker

Shanghai, China

  • Deep dive in auto industry, with analysis in macroeconomics by city clusters and tiers, qualitative research with car dealers and quantitative research with consumers, to define threats and opportunities for auto.
  • Lead market insights and communication strategy for pitches; Wins: Tencent IEG, Feishu of ByteDance
  • Help on Costa client for short term, which focus on performance marketing, especially tagging tactics
Nov 2018 - Present

Regional Manager (Apac)

Wavemaker

Hong Kong

  • Clients: BlackRock, Marriott International, Alibaba
  • Took role in APAC coordinator for BlackRock (Asset Management Co.): Maintained client relationship management by close communication and collaboration with HQ and APAC local teams. Facilitate global consistency and.
  • In charge of regional planning for Marriott International (US-based hospitality brand): Work on regional campaign all media planning (incl. programmatic buy), creative ideas of promotion and supervise China team on.
  • Practiced International coordination for Alibaba branding campaigns: Bridge communication for branding campaigns outside of China, including all key markets in APAC, Middle East, EMEA and North America.
May 2016 - Mar 2018

Strategic Planning Associate Director / Manager

Wavemaker

Shanghai

  • Client: General Electric
  • Led team on strategic planning for General Electric: Pioneer in annual content partnership with top media in China. Delivered integrated media planning covering all media channels and provided optimization solutions.
  • Shared media landscape insights and competitive analysis with clients regularly.
  • Mentored team members in campaign execution, management, communication and analysis.
Apr 2014 - May 2016

Digital Planning Supervisor

Phd Worldwide

中国 上海市区

  • Clients: AmorePacific group (Korean Cosmetics), PingAn Insurance, Gallo
  • Led digital planning team for AmorePacific group (Korea #1 Cosmetic group), PingAn Car Insurance, Gallo. Sample project: Multi-screen campaign for UGC video APP by Mamonde & Innisfree with over 20K interactions
  • Shared insights from digital innovation, media and competitive analysis. Delivered training session on client digital forum.
Apr 2013 - Apr 2014

Digital Planning Supervisor

Zenith Optimedia

Shanghai City, China

  • Clients: LVMH group (especially Dior, LV, Bulgari, Fendi, Celine, Benefit)
  • Daily communicated with clients for digital campaign planning and execution. / Ran 1st video live broadcasting for LV fashion show in Shanghai on 8 media including Sina Weibo, with 120k+ Weibo fans increase and 1.3mil+.
Oct 2010 - Mar 2013

Account Executive (E-Commerce)

Joywell

Shanghai City, China

  • Clients: 3M, HODO, Tonline
  • Operated T-mall stores on behalf of clients including T-mall store setup, design, marketing and promotion plan based on data analysis. / Generate RMB 10k+ revenue during 1st month after 3M T-mall store launch.
Jul 2009 - Sep 2010
Team & coworkers

Colleagues at Wavemaker

Other employees you can reach at wavemakerglobal.com. View company contacts for 5041 employees →

KI Kristina Ilic Kristina Ilic Colleague at WavemakerSerbia, Serbia View → CR Christina R. Christina R. Colleague at WavemakerNew York City Metropolitan Area, United States View → CJ Charlie Jr. Ramos Charlie Jr. Ramos Colleague at WavemakerPasig, National Capital Region, Philippines, Philippines View → NR Nadyne Rivai Nadyne Rivai Colleague at WavemakerBrisbane, Queensland, Australia, Australia View → AV Amanda Volpe Amanda Volpe Colleague at WavemakerGarden City, New York, United States, United States View → GE Ghina Edfalsya Ghina Edfalsya Colleague at WavemakerJakarta, Jakarta, Indonesia, Indonesia View → IB Imogen Booth Imogen Booth Colleague at WavemakerAdelaide, South Australia, Australia, Australia View → AA Akhra Amin Akhra Amin Colleague at WavemakerUnited Kingdom, United Kingdom View → SM Siddharth Mukherjee Siddharth Mukherjee Colleague at WavemakerBengaluru, Karnataka, India, India View → SS Sukanya S Sukanya S Colleague at WavemakerBengaluru, Karnataka, India, India View →
4 education records

Katy Sun education

Master Of Business Administration (Mba), Business Administration And Management, General

Hkust Mba
FAQ

Frequently asked questions about Katy Sun

Quick answers generated from the profile data available on this page.

What company does Katy Sun work for?

Katy Sun works for Wavemaker.

What is Katy Sun's role at Wavemaker?

Katy Sun is listed as Insight and Strategy Director at Wavemaker.

Where is Katy Sun based?

Katy Sun is based in Jing'an District, Shanghai, China while working with Wavemaker.

What companies has Katy Sun worked for?

Katy Sun has worked for Wavemaker, Northwestern University - Kellogg School Of Management, Phd Worldwide, Zenith Optimedia, and Joywell.

Who are Katy Sun's colleagues at Wavemaker?

Katy Sun's colleagues at Wavemaker include Kristina Ilic, Christina R., Charlie Jr. Ramos, Nadyne Rivai, and Amanda Volpe.

How can I contact Katy Sun?

You can use AeroLeads to view verified contact signals for Katy Sun at Wavemaker, including work email, phone, and LinkedIn data when available.

What schools did Katy Sun attend?

Katy Sun holds Master Of Business Administration (Mba), Business Administration And Management, General from Hkust Mba.

What skills is Katy Sun known for?

Katy Sun is listed with skills including Media Planning, Digital Strategy, Digital Marketing, Digital Media, Online Advertising, Market Research, Online Marketing, and E Commerce.

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