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Katy Sun Email & Phone Number
Insight and Strategy Director
at
Wavemaker
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✓ Verified Jul 2026
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Profile completeness 100%
Current company
Role
Insight and Strategy Director
Location
Jing'an District, Shanghai, China
Company size
Who is Katy Sun? Overview
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Quick answer
Katy Sun is listed as Insight and Strategy Director at Wavemaker, a with 5041 employees, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Katy Sun.
Katy Sun previously worked as Insight & Strategy Director at Wavemaker and MBA Candidate on exchange at Northwestern University - Kellogg School Of Management. Katy Sun holds Master Of Business Administration (Mba), Business Administration And Management, General from Hkust Mba.
Company email context
Email format at Wavemaker
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Wavemaker
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Profile bio
About Katy Sun
With over 9 years in advertising and 2 years of MBA experience in Kellogg and HKUST, I’ve devoted my passion to career growth and consummate knowledge in entire marketing, and lead to success in business strategy. Energetic and self-motivated, and have developed a mature and responsible manner in professional work. Think strategically, problem-solving and team player with good interpersonal skills.EXPERTISEAPAC Market Knowledge Integrated media strategyIntegrated marketing Digital innovationClient serviceCross-market coordinationData analysis with StataNetwork analysis with GephiData visualization with Tableau
Listed skills include Media Planning, Digital Strategy, Digital Marketing, Digital Media, and 16 others.
Current workplace
Katy Sun's current company
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Wavemaker
8 roles
Katy Sun work experience
A career timeline built from the work history available for this profile.
Insight & Strategy Director
Current• Deep dive in auto industry, with analysis in macroeconomics by city clusters and tiers, qualitative research with car dealers and quantitative research with consumers, to define threats and opportunities for auto brands. Whitepaper in progress; Serving client: Mercedes Benz• Lead market insights and communication strategy for pitches; Wins: Tencent IEG, Feishu of ByteDance• Help on Costa client for short term, which focus on performance marketing, especially tagging tactics
Nov 2018 - Present
Mba Candidate On Exchange
On MBA exchange program
Mar 2018 - Jul 2018
Regional Manager (Apac)
Clients: BlackRock, Marriott International, Alibaba• Took role in APAC coordinator for BlackRock (Asset Management Co.): Maintained client relationship management by close communication and collaboration with HQ and APAC local teams. Facilitate global consistency and visibility.• In charge of regional planning for Marriott International (US-based hospitality brand): Work on regional campaign all media planning (incl. programmatic buy), creative ideas of promotion and supervise China team on China market campaigns and delivered/presented campaign performance analysis (incl. WeChat DMP coop discussion, innovative media opportunity).• Practiced International coordination for Alibaba branding campaigns: Bridge communication for branding campaigns outside of China, including all key markets in APAC, Middle East, EMEA and North America.
May 2016 - Mar 2018
Strategic Planning Associate Director / Manager
Client: General Electric• Led team on strategic planning for General Electric: Pioneer in annual content partnership with top media in China. Delivered integrated media planning covering all media channels and provided optimization solutions based on data analysis and content project management. / Industrial Internet documentary series with iFeng achieved 10mil+ views.• Shared media landscape insights and competitive analysis with clients regularly.• Mentored team members in campaign execution, management, communication and analysis.
Apr 2014 - May 2016
Digital Planning Supervisor
Clients: AmorePacific group (Korean Cosmetics), PingAn Insurance, Gallo• Led digital planning team for AmorePacific group (Korea #1 Cosmetic group), PingAn Car Insurance, Gallo. Sample project: Multi-screen campaign for UGC video APP by Mamonde & Innisfree with over 20K interactions• Shared insights from digital innovation, media and competitive analysis. Delivered training session on client digital forum.
Apr 2013 - Apr 2014
Digital Planning Supervisor
Clients: LVMH group (especially Dior, LV, Bulgari, Fendi, Celine, Benefit)• Daily communicated with clients for digital campaign planning and execution. / Ran 1st video live broadcasting for LV fashion show in Shanghai on 8 media including Sina Weibo, with 120k+ Weibo fans increase and 1.3mil+ engagements.
Oct 2010 - Mar 2013
Account Executive (E-Commerce)
Joywell
Clients: 3M, HODO, Tonline• Operated T-mall stores on behalf of clients including T-mall store setup, design, marketing and promotion plan based on data analysis. / Generate RMB 10k+ revenue during 1st month after 3M T-mall store launch.
Jul 2009 - Sep 2010
Team & coworkers
Colleagues at Wavemaker
Other employees you can reach at wavemakerglobal.com. View company contacts for 5041 employees →
SA
Santiago Almeida
Colleague at WavemakerQuito, Pichincha, Ecuador
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PS
Payal Soni
Colleague at WavemakerNew Delhi, Delhi, India
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AM
Ameya Mestry
Colleague at WavemakerMumbai, Maharashtra, India
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AS
Amir Suherlan
Colleague at WavemakerSouth Jakarta, Jakarta, Indonesia
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PL
Pantita Laopitaktham
Colleague at WavemakerThailand
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AT
Apichaya Tragulgomate
Colleague at WavemakerPom Prap Sattru Phai, Bangkok City, Thailand
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RC
Rosana Cervi
Colleague at WavemakerMiami, Florida, United States
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KV
Karen V.
Colleague at WavemakerToronto, Ontario, Canada
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SN
Sivakumar Natarajan
Colleague at WavemakerChennai, Tamil Nadu, India
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SG
Shrivatsa Gopesh
Colleague at WavemakerMumbai, Maharashtra, India
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Santiago Almeida
Colleague at WavemakerQuito, Pichincha, Ecuador
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PS
Payal Soni
Colleague at WavemakerNew Delhi, Delhi, India
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AM
Ameya Mestry
Colleague at WavemakerMumbai, Maharashtra, India
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AS
Amir Suherlan
Colleague at WavemakerSouth Jakarta, Jakarta, Indonesia
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PL
Pantita Laopitaktham
Colleague at WavemakerThailand
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AT
Apichaya Tragulgomate
Colleague at WavemakerPom Prap Sattru Phai, Bangkok City, Thailand
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RC
Rosana Cervi
Colleague at WavemakerMiami, Florida, United States
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KV
Karen V.
Colleague at WavemakerToronto, Ontario, Canada
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SN
Sivakumar Natarajan
Colleague at WavemakerChennai, Tamil Nadu, India
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SG
Shrivatsa Gopesh
Colleague at WavemakerMumbai, Maharashtra, India
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4 education records
Katy Sun education
Master Of Business Administration (Mba), Business Administration And Management, General
Master Of Business Administration - Mba, Marketing
Bachelor'S Degree, Business
Bachelor'S Degree, International Economics And Trade
FAQ
Frequently asked questions about Katy Sun
Quick answers generated from the profile data available on this page.
What company does Katy Sun work for?
Katy Sun works for Wavemaker.
What is Katy Sun's role at Wavemaker?
Katy Sun is listed as Insight and Strategy Director at Wavemaker.
Where is Katy Sun based?
Katy Sun is based in Jing'an District, Shanghai, China while working with Wavemaker.
What companies has Katy Sun worked for?
Katy Sun has worked for Wavemaker, Northwestern University - Kellogg School Of Management, Phd Worldwide, Zenith Optimedia, and Joywell.
Who are Katy Sun's colleagues at Wavemaker?
Katy Sun's colleagues at Wavemaker include Santiago Almeida, Payal Soni, Ameya Mestry, Amir Suherlan, and Pantita Laopitaktham.
How can I contact Katy Sun?
You can use AeroLeads to view verified contact signals for Katy Sun at Wavemaker, including work email, phone, and LinkedIn data when available.
What schools did Katy Sun attend?
Katy Sun holds Master Of Business Administration (Mba), Business Administration And Management, General from Hkust Mba.
What skills is Katy Sun known for?
Katy Sun is listed with skills including Media Planning, Digital Strategy, Digital Marketing, Digital Media, Online Advertising, Market Research, Online Marketing, and E Commerce.
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