This full-service marketing and communications agency serves small business owners and creatives in the New York metropolitan area. Our expertise is in social media, web design, email marketing, advertising and media relations. We create marketing and communications strategies using existing resources within a small business or organization.

Reporting directly to the Vice President for Development & Communications, the Chief Communications & External Relations Officer oversees the marketing and communications team, including media relations, government and SUNY relations, web programming, graphic design, social media, photography and videography.» Prepare executives, faculty and technical employees for media interviews, including researching media outlets and reporters, facilitating media briefings, developing speaking points, simplifying academic language, eliminating technical jargon and conducting appropriate follow-up.» Develop and pursue local, regional and national public relations media strategies, each clearly defined with distinct approaches.» Develop relationships with media to connect faculty and staff to appropriate media outlets to showcase their talents and expertise through op-eds, blogs, thought leadership content and speaking opportunities.» Provide leadership for executive communication in coordinating critical and, at times, sensitive messaging to community members and various stakeholders, ghostwriting as needed.» Filter through and prioritize news pitches from internal stakeholders to ensure that the correct and most important stories are top of mind for the media outlets.» Work with communications managers across campus to ensure consistent messaging and branding and to break down preexisting silos.» Coordinate with campus leadership, the foundation and its lobbyist, as well as campus constituencies, to advance campus legislative priorities.» Oversee the development of internal messaging strategies for the campus community and ensure timely execution of all assets on various marketing channels, including electronic signs, campuswide emails, social media, digital myFSC dashboard and digital bulletin board system.

» Reported to the Vice President for Institutional Advancement, Enrollment Management and Athletics.» Second in command in the division, overseeing marketing, communications and enrollment.» Led COVID-19 communications, developing quick solutions and messaging to ensure the campus community received prompt updates in an ever-evolving environment.» Provided leadership for executive communication in coordinating critical and, at times, sensitive messaging to community members and various stakeholders, ghostwriting as needed.» Oversaw the enrollment division, including admissions, transfer services and admissions operations, to ensure communication strategies were aligned with enrollment goals and automated processes.» Segmented communications, delivering different messages to different audiences within enrollment and the current student body depending on specific variables.» Integrated recruitment and enrollment planning with communications, advertising and digital strategies to enhance recruitment and retention.» Implemented streamlined campus news and news site and historical documentation of press releases, news clippings and campus fact sheets for emergency purposes.» Created an 80-page, multiyear enrollment plan to guide the enrollment division in strategies for recruitment and retention.

» Assisted the Vice President for Institutional Advancement, Enrollment Management and Athletics in overseeing internal and external communications for the college.» Managed the advertising budget and campaign, moving from primarily print to digital programmatic advertising options to get the maximum value on budget.» Researched and implemented Google Grants, which provides free advertising for 501(c)(3) nonprofit organizations.» Developed an emergency communications plan for the college.» Reimagined and redesigned the campus website. Met with departments to explain the new style of the website and allay any concerns they might have about the changes. Led staff in rewriting content for the entire website, resulting in all school and department pages having branded content.» Oversaw 50-plus students through a social media internship program that gave them a true applied learning experience by providing access to the main social media accounts and teaching them strategies for posting on social media for a business.» Utilized media clipping services such as Burrelles, Meltwater and Cision to expand our reach and maximize our investment in press releases and media relations.

» Composed and proofread content for the web, social media, blogs, articles, emails, press releases and other digital and print collateral.» Developed and executed a comprehensive digital engagement strategy for all digital platforms to deepen relationships with prospective and current students, faculty, staff, parents, alumni and other stakeholders.» Created a digital and print content calendar to ensure timely delivery of assets.» Managed and maintained the college’s digital presence and ensured departments adhered to brand and digital media standards while enhancing the user experience.» Delivered competitive analysis, audience analysis and industry trends to better connect with audiences and understand the return on investment.» Established training programs for social media, web content, web writing and promoting the college brand to ensure a cohesive presence.» Established the student Rambassadors Leadership Program, which helps students learn leadership skills while serving as ambassadors for the college.» Coordinated and implemented a virtual tour of the college, ensuring the production of digital and content assets.» Implemented the Ram Rewards program, partnering with local businesses for discounts for faculty, students, staff and alumni.» Implemented Merit Pages to easily send press releases and college accolades to the media and public.